BATAVIA, Ohio (AdAge.com) — In an interview with marketing chief MJ Jolda explained why "light"-green consumers — those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance — and an appeal to value, along with environmental concern, are making a difference for Marcal.
NEW YORK (AdAge.com) — Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.
YORK, Pa. (AdAge.com) — "Marcus don't play that." That's Marcus Rivers, Sony PlayStation's smack-talking front man for its handheld PSP device, referring to mobile-phone games.
YORK, Pa. (AdAge.com) — "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap — and it's about to go bigger.
NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
NEW YORK (AdAge.com) — You can now check in to TV shows like you can to your corner bar. But what's a check-in worth to networks if they can't send viewers buy one, get one free happy-hour specials?
NEW YORK (AdAge.com) — With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.
(TrendHunter.com) The i-City theme park in Malaysia is one that will have you hypnotized. The park looks like any tree park during the day, but once night rolls around, it’s a different story. The trees in this park are…
Lembra desse vídeo do começo do ano, criado pelo arquiteto Keiichi Matsuda? Ele brincou de mostrar o que seria a “Realidade (Hyper) Aumentada”, contextualizada no ambiente doméstico.
Seu novo projeto mostra agora a Realidade Aumentada aplicada ao cenário urbano, criando camadas de interface e um cenário virtual que altera a forma como organizamos e interagimos com o mundo. Um interessante exercício de imaginação. Em 3D, o que é dispensável.
Post originalmente publicado no Brainstorm #9
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Com seu VP de mentirinha, Kevin Butler, a Sony volta para mostrar que games com sensor de movimentos não são apenas para criancinhas.
A campanha para o PlayStation Move – que será lançado no próximo dia 17 de setembro – quer bater no Wii e no Kinect do Xbox 360 da Microsoft, dizendo que esse tipo de jogo também pode ter emoção e temática adulta.
Pena que o (ridículo) formato do controle da Sony não colabore para essa ideia.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Impact, Qatar
Director: Wissam Smayra
Creative Director: Carlos Amseyan
Production & Post Production: The Fantastic Film Factory, Dubai
(TrendHunter.com) The air in my home feels 10 degrees cooler thanks to ‘Aqua’ from Carsten Witte. ‘Aqua’ is a set of photos featuring hot-bodied men and women cooled off in the quickest and most efficient way possible.…
“KTM. Made for off-road.”
Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati, Kadir Kaya
Copywriter: Gokhan Akca
(TrendHunter.com) For the week of September 5th, these are the Top 50 trends, which include Woodland Lingerie Shoots, Surreal Photo Composites and Penciled Fashion Illustrations. The rankings are based on hundreds of thousands…
(TrendHunter.com) If you set a bunch of girls loose on a yacht in the middle of summer, it would probably look like ‘The Yacht’ from Brittany Roginson. This photoshoot is filled with women in sexy swimsuits having fun.…
(TrendHunter.com) The Volkswagen Amarok camper conversion is the ultimate outdoor camper. This camper replaces the bed on the back of the Amarok with a removable camper.
Now you can find your camp site, stake your claim…
(TrendHunter.com) Mario Sorrenti’s recent work for Vogue Nippon displayed a look that was somewhere between Morticia Addams and early Madonna. Model Raquel Zimmermann wore all black, predominantly lace outfits for the shoot,…
Une publicité délirante pour le nouveau produit de Sony, la manette de détection de mouvements PlayStation Move. Une communication sur le ton de l’humour grâce à la présence de Kevin Butler, le VP imaginaire du groupe. A découvrir en images et vidéo dans la suite.
(TrendHunter.com) I’m currently in the market for a new camera, and Kiel Johnson’s cardboard cameras seem to be right in my price range. Johnson is an American artist who has recreated everything from Polaroid cameras to…
(TrendHunter.com) The v100 Mod Box almost has me convinced to run away from home and live in a 10x10x10 eco-friendly space. This prefabricated home requires almost no maintenance to set up and disassemble, and is made out…
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