Sep
07
GetJar starts UK sales team with hire from Microsoft
Posted in: UncategorizedMobile app store GetJar has appointed James Mooney as head of UK sales, to lead its first UK-based team.
Sep
07
The Literary Pedigree of Product Placement
Posted in: UncategorizedAccording to Booktryst, a blog at the Seattle Post-Intelligencer, product placement has been found in British literature of the 19th century. Charles Dickens, George Eliot and Jane Austen are among the authors found guilty of being the literary ancestors of product-happy writers such as James Patterson and whatever devious publishing companies are thinking of product placement on e-readers.
Sep
07
Coca Cola Coke Village holiday to feed facebook
Posted in: UncategorizedAwesome social media strategy with the Coca Cola Village!
How a brand can be sure that it will appear on holiday photos uploaded on facebook?
Easy, create a free holiday village with your Coca Cola Coke logo all around the place, invite guests to come for 3 days and give them free wifi[…]
Sep
07
Five commercial team escapes bulk of cuts
Posted in: UncategorizedThe commercial team has largely avoided the axe at Channel Five, after the redundancy target was reached by departures from other departments such as editorial, finance and IT.
Sep
07
Long Slogans Are Absolutely, Positively More Effective Than Short Ones
Posted in: Uncategorized
In spite of the success of long-form slogans, the marketing industry seems fixated on the idea that when it comes to slogans, the shorter the better.
Sep
07
Coca-Cola tests happiness machine on UK students
Posted in: UncategorizedCoca-Cola has brought its Happiness Machine to the UK in a new viral, released today.
Sep
07
What You Missed on ‘Mad Men’
Posted in: Uncategorized
In Victorian fiction there were marriage plots that were all about getting the heroine to the altar. In "Mad Men" episodes featuring Peggy Olsen there are work plots wherein it is predetermined that the the young copywriter will, often at some boy's expense, end up slaving away at some tagline or another.
Sep
07
Google de bolinhas
Posted in: Uncategorized
O Google mudou o logo há algumas horas e todo mundo quer saber o motivo. Alguns dizem que é para comemorar o aniversário de 12 anos da ferramenta, outros que é apenas mais uma demonstração de HTML5.
O doodle de hoje não é clicável, é feito de bolinhas que se repelem quando você aproxima o mouse. No Google Brasil não aparece, já que por aqui estão comemorando o dia em que o Dom Pedro foi até as margens do rio Ipiranga e deu um grito pra todo mundo ouvir.
O Google brinca de mudar sua marca para comemorar diversas datas, e eles mesmos contam essa história.
Sep
07
The Hispanic Population and Seven Numbers You Need to Know from the Week
Posted in: Uncategorized
Sep
07
San Alfonso del Mar Pool
Posted in: UncategorizedDécouverte de la plus grande piscine au monde, située au San Alfonso del Mar à Algarrobo (Chili). Une longueur de plus de 1.000 mètres, couvrant 20 hectares. Le tout avec une construction de 2 milliards pour 66 millions de litres d’eau filtrée, provenant de l’océan Pacifique.
Previously on Fubiz
Sep
07
Nike takes on Adidas in battle of training apps
Posted in: UncategorizedNike has launched a training app called Nike+ GPS, hot on the heels of the release of the Adidas mi-coach app last month.
Sep
07
Gritty City Photography – Alain Levitt Captures Street Life in NYC (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Considering the size of New York City, there are bound to be some interesting characters and situations to document — a task which photographer Alain Levitt seems to have gladly undertaken. Focusing mainly…
Sep
07
Marketing joins forces with Brand Learning Academy to offer practical workshops
Posted in: UncategorizedMarketing magazine has teamed up with Brand Learning Academy to launch skills workshops for marketers.
Sep
07
Camelback-to-back / Dos à Dos (de chameau)
Posted in: Uncategorized |
 |
| THE ORIGINAL? Mitsubishi “The New Montero” – 2005 Source : Cannes Archive Online, Agency : Remo, Madrid (Spain) |
LESS ORIGINAL : Jeep “How far can you go?” – 2010 Source : Adsoftheworld, Agency : Markom Leo Burnett Istanbul (Turkey) |
Sep
07
Future to launch Classic Rock spin-off
Posted in: UncategorizedFuture Publishing is working on a magazine called Classic Rock Presents: AOR, which will champion veteran rock bands such as Journey and newcomers such as Reckless Love.
Sep
07
Wonderbra: Little Red Riding Hood
Posted in: Uncategorized
Advertising Agency: Publicis, Frankfurt am Main, Germany
Executive Creative Director: Stephan Ganser
Art Director: Hendrik Frey
Copywriter: Konstantinos Manikas
Illustrator: Lesja Chernisch
Sep
07
Jaguar ditches Aussie ambassador over gay Twitter slur
Posted in: UncategorizedSYDNEY – Jaguar Australia has dropped its brand ambassador, Stephanie Rice, after the Olympic swimmer made homophobic comments on Twitter while a second brand, Davenport, was hit by a case of bad timing as its new campaign featuring the swimmer began to air.
Sep
07
Time Out focuses on global growth with new advertising role
Posted in: UncategorizedTime Out has appointed former BBC World Service director and Branded Entertainment founder, Nick Carugati, as its first of director of international advertising and brand partnerships.
Sep
07
Sun-Bleached Fashion Spreads – Melissa Rodwell Documents Youthfulness for JIMON Magazine (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Model Yuliya from LA Models spent her afternoon dancing in a sun-lit garden for this JIMON fashion spread. The soft and airy coloring by photographer Melissa Rodwell’s paired with Rodney Burns’ styling…
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