Advertising Agency: BBDO, Detroit, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Photographer: Dennis Wiand
Retouching Bernie Solo
Fancy a break from the usual tired beer gardens? Then fret no more, Bulmers new mobile phone App will direct you to your nearest cider garden where you can enjoy an ice cold Bulmers in the sun.
The App uses your mobile’s GPS feature to plot your location on an interactive map and the very[…]
(TrendHunter.com) Although I may feel slightly shy about donning any of these revealing pieces from the Kata Szegedi SS11 collection, I can also see the endless possibilities these garments would open to a fashionista such…
Advertising Agency: Fallon, London, UK
Creatives: John Allison, Chris Bovill
Account Director: Lulu Skinner
Account Manager: Charlotte Burgess
Production Co: Rehab Studio
Medium: Online
Published: July 2010
(TrendHunter.com) For those of you who want to embrace your darker side in the fall, I suggest you take a look at the Love 21 Fall 2010 collection. Filled with casual yet mysterious pieces, you’ll definitely be turning…
“Don’t throw my destiny away!”
Advertising Agency: DDB, Bucharest, Romania
Creative Director: Theodor Sandu
Art Director: Maria Bobancu
Copywriter: Hana Ortopelea
Published: March 2009
(TrendHunter.com) The harsh black and white background matches the sharp structure of the pieces Samantha Gradoville wears for the Numero China September 2010 shoot.
The pieces seem more architectural than tailor-made…
Advertising Agency: Ogilvy, Caracas, Venezuela
Creative: Oscar Gamez
Photographer: David Gonzalez
Published: June 2010
(TrendHunter.com) I’m fascinated by Klaus Pichler’s photography, probably because I’ve never been exposed to such a lifestyle before. The only hardened criminals I’ve ever encountered have been on the silver screen.
Focusing…
“Use only original parts Fiat.”
Advertising Agency: Fire Comunicação, Vitória/ES, Brazil
Creative Directors: Elisa Quadros, Cláudio França
Art Director / Copywritter: Daniel Galvão
Illustrator: Daniel Galvão
Photographer: Radael Júnior
Published: November 2009
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UK Charity National Society for the Prevention of Cruelty to Children has launched a new PSA to raise awareness of its Helpline people can call when they witness potential child abuse.
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A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it’s new David Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
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div class=”imageleft”a href=”http://www.adrants.com/images/art_copy.jpg”img alt=”art_copy.jpg” src=”http://www.adrants.com/images/art_copy-thumb.jpg” width=”150″ height=”150″ //a/div
On Tuesday, October 26 at 10PM, the PBS program Independent Lens will air Art Copy
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Os anunciantes estão hoje com interesse redobrado em Branded Content e Branded Entertainment – “disciplinas” conhecidas há muito tempo, mas que respondem bem a necessidade de se criar, cada vez menos, formatos invasivos e baseados num padrão de publicidade comercial.
As oportunidades de interagir com o conteúdo e a interface, assim como o aumento da exposição da marca em formatos mais duradouros, o que sairia muito caro se veiculado em uma mídia tradicional, como é o caso da televisão, melhoram a expectativa dos anunciantes em relação ao potencial dos meios digitais como “agregadores de valor”.
Com a convergência mais consolidada entre as mídias e plataformas, trabalhar o alcance combinado de TV digital, internet e dispositivos móveis, facilita a produção de conteúdos mais envolventes, capazes de oferecer mais interação entre as marcas e os seus consumidores, onde quer que eles estejam.
Sem falar que, com a internet, temos o auto poder de “viralização”, onde os consumidores se tornam anunciantes e porta-vozes espontâneos da marca, uma coisa que não ocorre em outro lugar a não ser este meio digital.
Se um dos receios antes era o restrito acesso à banda larga, no Brasil, o que impediria a produção de conteúdos em vídeo ou animações, este já não é mais um empecilho, ou melhor, não deveria, pois os números crescem em ritmo acelerado. Só para ter uma ideia, o acesso à internet com banda larga móvel, por exemplo, cresceu nada menos do que 227%, aqui no Brasil, segundo um recente estudo realizado pela Teleco e Anatel.
Hoje, o que importa é centralizar a atenção no consumidor, em seus anseios e necessidades. Não faz mais sentido criar alternativas egocêntricas que só resolvem o problema do impacto.
div class=”imageleft”a href=”http://www.adrants.com/images/facebook_social_context_ad.jpg”img alt=”facebook_social_context_ad.jpg” src=”http://www.adrants.com/images/facebook_social_context_ad-thumb.jpg” width=”150″ height=”98″ //a/div
Today, Facebook introduced new metrics to measure the effectiveness of the “social context” portion of the ads on people’s pages.
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Today Nissan, with help from TBWA\Chiat\Day LA, has launched, as part of its Innovation For All campaign, a new commercial “Polar Bear” to tout the Nissan LEAF.
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Há algumas semanas, a Doritos no Brasil está anunciando o lançamento de uma plataforma chamada “Doritos Social Aggregator”. Seria uma ferramenta social com IR (interações reais).
Com esse discurso, parece ser uma rede social da marca, certo? Tanto que 5 mil pessoas se inscreveram com interesse de ser beta-tester do lançamento. 100 desses inscritos foram selecionados, e hoje, a partir das 18h, irão transmitir um evento ao vivo no site doritos.com.br que vai revelar finalmente do que se trata esse agregador social.
Na verdade, a ferramenta não tem nada de online. Não tem botão curtir, retweetar, compartilhar, nem tem scraps ou testemunhais, e o Tom com certeza não é seu amigo. A mídia social definitiva é… o sofá, onde você pode ter toda a interação real que quiser com os seus amigos, e mais real ainda se for uma amizade colorida.
São 3 modelos diferentes, que quem participar da promoção até 7 de outubro pode levar pra casa. Para concorrer, será preciso se cadastrar no site e escolher o sofá desejado.
A criação é da CUBOCC. O vídeo também é divertido, vale o play:
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
NEW YORK (AdAge.com) — Apple relaxed its notoriously stringent terms for app development today in a ploy to get more apps — and therefore more iAd inventory — into the App Store.
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Breasts. If any alien race landed here on earth and witnessed our obsession with breasts, all they’d have to do to take over our world would be to morph into an army on bikini-clad women sporting boobs the size of cantaloupes to peacefully subdue us.
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(TrendHunter.com) If you’re looking for a creative way to market yourself, look no further than these cookie business cards. These business cards were made by the Bombay Bakery in Pakistan and go great with milk.
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