This week fully one-fifth of our Top 10 traces directly back to Disney Channel: Disney star Selena Gomez charted because she and her band debuted her new music video for "A Year Without Rain" on the cable channel, and fans of the Disney Channel original movie "Camp Rock 2: The Final Jam," starring Demi Lovato and the Jonas Brothers, went coo-coo crazy for it on Twitter.
Voici la nouvelle série du photographe anglais Vincent Fournier autour de notre vie future et des robots dans notre quotidien, rendant hommage à sa façon à la science et à la technologie. Des clichés pris à Barcelone, Bruxelles ainsi qu’à Tokyo. A découvrir dans la suite.
NEW YORK (AdAge.com) — The appetite for buying new homes has cooled since the white-hot housing bubble, but perhaps consumer interest in shows about home buying doesn't have to decline in step. So goes the thinking, and hoping, at cable's HGTV, which is promoting its decade-old series "House Hunters" with advertising that for the first time appears somewhere other than the channel itself. Most networks put the bulk of their marketing dollars behind news programs, special events and new shows.
(TrendHunter.com) At first, I thought that the new iPod Nano was way too small, but after seeing this iPod Nano Watch, my perspectives have changed towards this Apple piece. An absolute perfect fit for wrists of all shapes…
Amazing viral video with a skateboard animation in stop motion!Thanks to the awesome rider Johann to send it to me!
Advertiser: Skateboard Shreds
Elle, the high-end monthly fashion title, this week celebrated its 25th anniversary by hosting a celebrity-filled bash in trendy east London.
The top 10 viral videos making the rounds this month.
Who was the guest of honour at Saatchi’s fortieth birthday party? Who was even more handsome than Stephen Miron at the GQ Men of the Year Awards? And who does Mindshare’s Ita Murphy have in mind as a potential suitor for her daughter? Read on…
The BBC is launching a marketing campaign, created by RKCR/Y&R, to back the release of the latest iteration of the iPlayer, launched earlier this week.
Em uma ação para promover a edição 2010 de seu festival, o El Ojo de Iberoamerica vai distribuir GP’s autodestrutíveis para as principais agências de publicidade do Brasil.
O funcionamento é bem simples: quem ganhar o GP de verdade na premiação, tudo bem, continua com ele. Mas quem não ganhar, vai ver o prêmio explodir, acionado remotamente pelo próprio pessoal do El Ojo.
Se a agência vai explodir junto, não me pergunte, mas dependendo de qual for ninguém vai reclamar. As empresas que inscreverem 50 peças ou mais no festival também levam um GP autodestrutível para ficar na expectativa.
O vídeo abaixo é um making of do troféu, ou quase isso. Nele, especialistas em destruição contam seus métodos preferidos. Observem o sobrenome do último cara, o especialista em ameaças biológicas. Meu avô vai cobrar os direitos, podexá.
A criação da ação é da Santa Clara, com produção da Volcano Hotmind.
Post originalmente publicado no Brainstorm #9
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Design brand The Conran Shop has appointed social media agency We Are Social in a bid to become one of the most noted design voices in the social media space.
Outdoor media owner JCDecaux is upgrading its M4 Torch, a double-sided superstructure site, which will re-launch with two new LED screens on 11 October.
Each ad shows a word made of parts of plants, saying something very negative, horrific – only that with Fiskars it is trimmed down to a few letters – the way it should be.
Advertising Agency: Heye & Partner, Unterhaching, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriter: Stefan Amtmann
Illustrators: Christian Woelky, Maximilian Haupt
Photographer: Mathias Remmling
Insurance comparison website Confused.com is now punting on ads featuring a talking animated version of its brand mascot to compete with its rivals’ opera singer and meerkat.
Une expérience unique avec ce lâché de 100 chats dans un magasin IKEA de Wembley (Angleterre). Une excellente initiative de la part du détaillant suédois et de l’agence Mother London, pour ce spot en slow-motion très esthétique mêlant l’univers du mobilier et des chats.
Mais uma da Uniqlo nessa semana – na segunda passada falei do Lucky Counter: quanto mais tweets, menor o preço da peça de roupa.
Desta vez é a Uniqlo Lucky Machine. Um pinball que, dependendo do seu placar, dá cupons de desconto para compras nas lojas da rede no Reino Unido.
Mas não é tão fácil quanto parece. Você começa com 3 bolinhas, e quando elas acabarem, só pode conseguir mais cumprindo algumas tarefas, como: curtir a Uniqlo no Facebook, convidar amigos para jogar, compartilhar seu placar no Twitter ou acessar o pinball através de link em outros sites. Caso não queria fazer nada disso, o jogo reinicia após 1 hora.
Post originalmente publicado no Brainstorm #9
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Richard Desmond’s Northern & Shell has seen out the summer newspaper lull, with both red top the Daily Star Sunday and mid-market title the Sunday Express both recording gains through the month of August.
O Instant Search do Google ainda nem esquentou a cadeira, e alguém já fez o mesmo experimento utilizando o YouTube.
Você digita algo na caixa de busca, o site tenta prever o que você quer e já começa a exibir um vídeo. A criação é do programador Feross Aboukhadijeh, da Stanford University. Teste o demo.
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“Set harm, get harm.”
Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su
Published: June 2009
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
