(TrendHunter.com) The Takashi Murakami Versailles retrospective art exhibition places some of Murakami’s most iconic works in the hallowed halls of the Chateau de Versailles. I can’t decide whether this mixture of classic…
LOS ANGELES (AdAge.com) — At a time when consumers are arguably paying closer attention to their credit scores, Experian Consumer Direct, the consumer-product division of one of the nation's largest credit bureaus, has been orchestrating a marketing strategy under the watch of Senior VP-CMO Chris Moloney that imparts accessibility and clarity to something formerly left to financial advisers to understand. And for this direct marketer, the cornerstone of the campaign is a decidedly branding-based tool: the jingle.
NEW YORK (AdAge.com) — Enchiladas go well with chardonnay or pinot grigio wines, and strong, spicy foods like mole can be paired with a sauvignon blanc, according to Beringer Vineyards' new Spanish-language wine wheel, part of an innovative pilot program starting this week to target U.S. Hispanics.
SAN FRANCISCO (AdAge.com) — Ad Age teamed up with TubeMogul to find the YouTube stars racking up the views.
NEW YORK (AdAge.com) — Ad Age checked in with former AdMob CEO Omar Hamoui, now Google VP-product management, to see how the integration is going, where he thinks the industry is headed, and what the impact is of new classes of devices such as the iPad and location-based apps
NEW YORK (AdAge.com) — What a difference an "i" makes. When Steve Jobs introduced Apple's very own mobile ad unit, the iAd, on a stage in Cupertino, Calif., the mobile ad industry arguably got its highest-profile endorsement to date.
NEW YORK (AdAge.com) — Rodale siblings Men's Health and Women's Health have teamed up with Ubisoft on a fitness game called "Your Shape: Fitness Evolved," due this November for Microsoft's Xbox and its Kinect motion-detection system.
(TrendHunter.com) Leg men (and women) will love ‘Fierce Edition’ by Luis Afonso. Model and hairstylist Patricia Domingos works a tight black minidress, showing off her amazing gams in this urban outdoor shoot. This editorial…
Advertising Agency: Happiness Brussels, Brussels, Belgium
Creative Management: Karen Corrigan, Gregory Titeca
Creative Director: Gregory Titeca
Account Management: Inez De Pooter, Vanessa Boddewyn
Concept Providers: Naim Baddich, Patrick Glorieux, Philip Vandenberghe
Head of Copy: Philip Vandenberghe
Head of Art: Cecilia Azcarate
Producer: Caroline Marson
Photography: Christophe Gilbert
Published: August 2010
(TrendHunter.com) Nicolas Luisetti and John Paul Olhaberry, twins from Chile, levitated above the ground for 200 minutes and broke a former levitation record. The duo staged their performance to mark Chile’s 200th anniversary,…
(TrendHunter.com) High-end fashion and technology have once again collided to produce a product worthy for those living the luxury life, hence the Chanel iPad cover. With its classic quilted design, this very expensive…
To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names of our registered vampires and wrote customised birth/death notices for them. Each of the names were actual fans -or freshly turned fang bangers- who, much to their delight, discovered their sinister new identity in the national newspaper.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Art Director: Billy Mcqueen
Copywriters: Josh Stuart, Harriet Johnston
Une superbe série autour des animaux par le photographe Johan Rosenmunthe, basé à Copenhague. Intitulé “The Isle of Human”, elle met en scène la superposition de la vie des animaux sauvages à la vie urbaine dans des situations et des lieux inattendus.
(TrendHunter.com) For many people, making an appearance at the gym is enough to warrant a check on the to-do list, and these realistic workout diagrams offer a satirical insight into actual fitness fulfillment for some.…
(TrendHunter.com) Vincenz Saccento and Robert Antonio Mazzullo cleverly created the v100 Mod Box, a 10x10x10 living/work area that houses all the necessities in a small, yet very functional space. All the appliances are…
(TrendHunter.com) The ‘Blasphemous’ campaign by Muckmouth advertising agency collaborated with Eshe Streatwear in spreading the message that “Religion is Garbage.” The campaign includes four posters plastered all over New…
“The brain is like a parachute works only when it is open. Frank Zappa.”
“I close my eyes to see. Paul Gaugin.”
“The only industrial asset of microsoft is human imagination. Fred Moody.”
“If you are looking for different results, do not do the same thing. Albert Einstein.”
“Watch out for your brain and your brain will look after you. Anonymous.”
“If you are not satisfied we will refund your old head.”
“You must have the devil inside, to reach success in any of the arts. Voltaire.”
“We must fly at any moment like eagles, fly and days. Pablo Neruda.”
Advertising Agency: Brother, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors: Daslav Maslov, Sebastián Fajre, María Consuelo Ibáñez, Laura Vega, Lucas Cubillos
Copywriters: Daslav Maslov, Sebastián Fajre
Illustrators: Daslav Maslov, Sebastián Fajre, María Consuelo Ibáñez, Laura Vega, Lucas Cubillos
Published: July 2010
(TrendHunter.com) The Bella Lili line of jewelry adds the right touch of darkness and mysticism to any outfit. The line incorporates the perfect amount of shiny bling mixed with goth-inspired styles to ensure a less invasive…
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