Coca-Cola Zero: Boat Accident
Posted in: UncategorizedAdvertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Burak Aldinç
Account Manager: Özlem Milor
Account Executive: Nagihan Meriç
Glamorous Futuristic Fashion – The Prabal Gurung Spring 2011 is Sexy and Experimental (GALLERY)
Posted in: UncategorizedNisim New Hair Biofactors Shampoo: Black, Brown, Blonde, Red
Posted in: UncategorizedACMI: The Headless Horseman
Posted in: UncategorizedTim Burton, the Exhibition, was opening at the Australian Centre for the Moving Image (ACMI), in Melbourne. The landmark exhibition shows Burton’s creative vision and process from his earliest work to the spectacular Alice in Wonderful. To drum-up some extra publicity ACMI put on free carriage rides from the city centre to the exhibition, only with a twist.
Advertising Agency: DDB Group, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Directors: Glen Dickson, Ruben Cirugeda
Senior Art Directors: Ben Green, Lee Sunter
Senior Copywriters: Pat Lennox, Andre Hull
Producer: Robin Bowles
Account manager: Matthew Dickinson
What Marketers Can Learn From the Responses to a Hacked Email Account
Posted in: Uncategorized
In a Listenomics world, astute marketers will thrive first because they contrive to have their names passed around among friends. In time, those same marketers will thrive still more because they themselves have been elevated to the status of trusted friend — something seldom, if ever, accomplished via advertising alone.
As Chinese Youth Head Online, Marketers Follow With Content
Posted in: Uncategorized
SHANGHAI (AdAge.com) — Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.
New Mobile Possibilities Force Marketers to Check Into Local
Posted in: UncategorizedWhat’s in Your Mobile Wallet? Not Much for U.S. Shoppers; Here’s Why
Posted in: UncategorizedWhat’s a Phone Good for Around the World?
Posted in: UncategorizedMobile Myths Debunked
Posted in: Uncategorized
Mobile is a confusing marketing space, and we're in the midst of a hype cycle perhaps equaled only by the dot-com frenzy of years past. And whenever there's hype, misconceptions aren't far behind. Here's a look at four of them — and a reminder why you shouldn't believe everything the soothsayers say.
Why Mobile Ad Networks Are on Cusp of Change
Posted in: UncategorizedSpike’s Supersized Ad Breaks Buck TV’s Clutter-Busting Trend
Posted in: Uncategorized
NEW YORK (AdAge.com) — Spike TV has turned the venerable commercial break into a commercial marathon. During certain broadcasts of "Entourage," the Viacom cable channel has quietly run ad breaks ranging anywhere from six minutes in length to something approaching an eyebrow-raising 10 minutes in total. In some cases, the ad breaks are longer than segments of the show, episodes of which have in recent weeks taken as long as 48 minutes to run.
Killing Off 30-second Spot Is Bad Medicine for OTC Drug Industry
Posted in: UncategorizedNEW YORK (AdAge.com) — We've all heard it: The 30-second spot is dying, with penny-pinching procurement practices driving the final nail in its coffin. But some interesting new data on the over-the-counter drug category — the biggest adopter of the 15-second spot over the longer version — might just argue for its revival.
After Years in Development, ‘Duke Nukem’ Rides Again
Posted in: UncategorizedNEW YORK (AdAge.com) In the entertainment industry, there are a few properties legendary for cost overruns and lengthy delays — among them "Waterworld" in 1995 and Guns N' Roses' "Chinese Democracy," which was finally released in 2008 after a 15-year gestation period. Now add to those one of the gaming world's most-anticipated titles, "Duke Nukem Forever," which might actually be coming to market after an apocryphal 13 years in development.
‘Walking Dead’ Will Invade the World
Posted in: UncategorizedRIP, the Press Release (1906-2010) — and Long Live the Tweet
Posted in: UncategorizedColorado State Patrol: Billboard Collision
Posted in: Uncategorized“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.”
Advertising Agency: Amélie Company, Denver, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010