Hasta La Creative!

Como extensão da campanha que começou no Facebook, a Ford lançou o projeto New Fiesta Stories. São dois filmes de TV, em versões curtas que não revelam o desfecho, mas que poderão ser assistidos na íntegra na internet.

Nesses filmes, o New Fiesta realiza desejos de algumas pessoas, que apesar de simples são como sonhos para cada um. A proposta da campanha é levar os consumidores da TV para o Facebook, que além dos filmes completos vai contar mais 10 histórias diferentes.

Uma projeto bonito, mas que traz alguns discursos e elogios ao carro no meio de cada filme que quebram a magia. Poderia ser mais sutil, eu já estou vendo o tempo todo que é o carro da marca – em todos os angulos – que está levando as pessoas pro lugar da surpresa.

A criação é da JWT, com produção da Big Bonsai.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Since the beginning of YouTube, beauty tutorials have been something of the norm. These beauty vids from Squeak Machine however, are far from the ordinary tutorial. In fact, individuality is the foundation…

BATAVIA, Ohio (AdAge.com) — Magazine readership among the affluent plunged 16% in the past year as the group spent 12% more time using the internet and sharply stepped up purchases of e-readers and tablet computers, according to the annual Ipsos Mendelsohn Affluent Survey.

Advertising Agency: STRATEGIES, Egypt
Via [mediaME]

(TrendHunter.com) Zepaulo’s digital manipulations are a few of the most amazing art pieces I have seen to date. Zepaulo is an artist who lives in Portugal. From the featured gallery, you can see samples of his amazing computer…

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BBDO is out with some new work for FedEx.
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Erik Proulx, creator of Lemonade: The Movie, in which I had the great honor and pleasure to appear, has released the trailer for Lemonade: Detroi
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Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Max Kitaev, Pavel Ganin
Copywriter: Victor Sokolov
Published: September 2010

Un court-métrage très réussi produit par Ian Colhoun. L’histoire : un ex-soldat est placé dans un centre afin de guérir son stress post-traumatique. Dans les simulations, il aperçoit une mystérieuse jeune fille de son passé. Un film réalisé par Christian Swegal, sur une musique de Cyril Morin.

Previously on Fubiz

• Minimalist Music Video Posters
• Between Bears
• Tim Burton Posters

Calvin Klein Jeans has become digital sponsor of the 2010 MTV’s European Music Awards (EMAs) in November.