Hasta La Creative!

Com “o mago da estática”, a Ray-Ban continua sua série Never Hide Films. Um cara sentado em um poltrona sempre carregado de eletricidade estática, realiza uma sincronia das luzes com a música utilizando as mãos.

Efeito interessante, mas mais uma vez é um vídeo da marca acusado de “fake”. Isso porque o cara parece acender, por algumas vezes, as mesmas luzes mas segurando cabos diferentes.

Toda ação da Ray-Ban passa por essa discussão, o que me leva a crer que eles não estão preocupados com isso, mas em apenas em divertir e gerar curiosidade.

Post originalmente publicado no Brainstorm #9
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Desenhando em 3D com a luz de vários iPads, a Dentsu de Londres criou essa animação em stop-motion. O retangulos luminosos são controlados com o tempo de exposição, e o resultado é impressionante.

Produzido em conjunto com a BERG Studio, no início do vídeo abaixo eles contam um pouco das técnicas e processo de criação.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Tommy Hilfiger has been a staple in preppy clothing for decades now. Building its reputation as a stylish all-American brand, this fashion heavy-hitter delivered exactly what was expected for NYC Fashion…

Voici le premier système de customisation en temps réel de carrosserie “Live Car Custom”. Une réalisation de Ludovic Clamens avec le système bllankWall. Les formes épousent parfaitement les courbes de la voiture et l’outil permet de générer une impression de la carrosserie.

Previously on Fubiz

• Fiat 500 x HMN
• Tasty Visuals
• D Yee – Life as Cinema

“Save a life. Put out your cigarette.”

Advertising Agency: Shoot The Shit, Brazil

NEW YORK – An ad campaign firing directly at McDonald’s and featuring a dead man holding a half-eaten burger has launched in the US to tackle the country’s growing heart disease problem.

Reckitt Benckiser is to relaunch its Brasso brand with the addition of a product targeting consumers who own devices such as MP3 players and e-readers.

Earlier this year, The Company Formerly Known As Kentucky Fried Chicken — which, incidentally, is the world's most popular chicken-wing marketer — launched a public/private partnership with several cash-strapped U.S. cities that would emblazon the KFC logo and that of its "Fiery Grilled Wings" across fire hydrants and fire extinguishers all over the city, to be used only in case of emergency or for dinner inspiration. (This, from the same marketer that brought residents of four U.S. cities the, ahem, groundbreaking reality of branded pot-hole fillings in 2009.)

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010

Un travail vidéo très original intitulé “Tasty Visuals” sur des illustrations colorées du graphiste Neal Coghlan. Le principe : des visuels prints prennent vie et se transforment en film-d’animation, le tout sur le titre Plastic People du groupe Kraak & Smack. A découvrir dans la suite.

Previously on Fubiz

• Coca-Cola : Night Visuals 2010
• D Yee – Life as Cinema
• iPad Light Painting