Kraft, the US food giant, has claimed its recent acquisition Cadbury is a British icon “beyond compare”, and placed its status above BBC, Facebook, Marks & Spencer and Coca-Cola.
Monthly retail sales volumes dropped 0.5% between July and August, according to the Office for National Statistics.
Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal has “paid dividends”, by generating an additional 370,000 customer transactions in its first eight weeks.
The products are depicted typographically with expressions relating to their great taste.
Advertising Agency: Interone GmbH, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Bernd Nagenrauft, Lars Haensell
Illustrator: Serial Cut, Spain
Account Executive: Katharina Aschauer, Max Wiemann
Published: July 2010
Gatwick-based Astraeus Airlines has appointed Bruce Dickinson, Iron Maiden’s front man, as its new marketing director.
(TrendHunter.com) Zecc Architecten, an architectural company in Utrecht, the Netherlands, has transformed an old Catholic church into a modern day living space. Separated from the church itself, this holy-like abode mixes…
Fox International Channels has appointed London Advertising to its agency roster.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters / Art Directors: Souen Le Van, Romain Galli
What a fail! all the top advertising agencies don’t have a website that works on iPhone!
All of them require flash to run their website!
The News of the World will start charging for access to its digital content in October, with a four-week subscription costing £1.99.
Lida has promoted Mel Cruickshank to chief executive and restructured its creative department following the exit this week of the creative director, Shaun Moran.
Ministers have been urged to drop plans to ban or restrict TV ads encouraging people to seek compensation if they have been in an accident.
(TrendHunter.com) Antonio Azzuolo found the inspiration for his recently released menswear line from the cult classic ‘A Clockwork Orange.’ Although the gruesome film was ‘ultra-violent,’ the characters involved were also…
SYDNEY – BBDO has increased its stake in Clemenger from 46.67 per cent to close to 75 per cent as part of Omnicom’s strategic push into the Asia-Pacific region.
Project Canvas, the free on-demand TV service backed by the BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Five, will be called YouView, it was announced this morning.
Le studio de design Ideo vient de repenser le guichet automatique de billets, pour la banque espagnole BBVA. Un système de nouvel écran tactile de 19 pouces qui s’adapte en fonction des besoins. Explications en images et en vidéo dans la suite de l’article.
Selfridges has hired The Bio Agency to handle its digital advertising account. The retailer handed the digital shop the business after a pitch involving undisclosed agencies.
The cosmetics and toiletries company Coty has appointed HMDG to its global roster of agencies. The agency landed the brief without a pitch.
Media agencies expect the UK TV ad market to be up around 12 to 13 per cent year on year in 2010, making it worth more than £4.1 billion, with TV the only medium to be up on 2008 levels.
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