Buying Audience? Time to Forget Cookies

As the media "context" espoused by publishers wanes in importance, cookie-based "audience segments" and user profiles have become more vital. While this raises well-publicized privacy concerns for some, brand buyers are more concerned with other key limitations of audience buying based on cookies.

Twitter courts UK marketers for Promoted Tweets ad platform

Twitter is aggressively targeting UK marketers as it looks to roll out its Promoted Tweets ad platform to brands outside of the US.

Overexposed Retro Photography – Ashley Champagne Captures ‘Yesterday’s Girl’ (GALLERY)

(TrendHunter.com) ‘Yesterday’s Girl’ is definitely a retro throwback. Instead of getting lost on the funky road towards sky-high beehives, vibrant fabrics and party-hard people, this portfolio is subtle, sweet and serene.…

Hearst appoints ad director for tablet media

NEW YORK – A sign of changing times at Hearst Magazines, as it appoints an ad director to oversee tablet advertising and its news App Lab.

Rooney for Fifa 11 EA Sports video game

The new video game FIFA 11 is starring Rooney in its video!

Advertiser: FIFA 11 EA Sports

Aegis Media Asia-Pacific appoints O’Brien as regional CCO

SINGAPORE – Sean O’Brien (pictured) has been appointed as the regional chief client officer at Aegis Media Asia-Pacific to develop new business in reporting to Nick Waters, Asia-Pacific CEO.

Which? illustrates testing rigour with dirty dog ad

MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a bid to attract slightly younger customers as well as its core audience.

Aquatic Pet Basins – The Fishbowl Sink Creates Environmentally Friendly Washing Stations (GALLERY)

(TrendHunter.com) In hopes to systematically conserve water usage, Yan Lu constructed a modern style sink with an integrated fish bowl, which actually includes a live fish. The Fishbowl Sink concept is an actual sink where…

Dell switches chief marketing officer

Dell has promoted Karen Quintos to chief marketing officer, after Erin Mulligan Nelson left to join software company Bazaarvoice.

The Inbetweeners draws 2.5 million to E4

‘The Inbetweeners’ attracted an average audience of 2.5 million last night, the second-highest audience on digital channel E4 and just short of last week’s opening episode’s figures, according to unofficial overnight figures.

Paper Round (21 September) – Which clients are advertising in the national press?

The Times continues its drive to push readers online while anticipation builds around the next Harry Potter film release.

Vodafone New Zealand Foundation: Hand, Brain, Heart

The Vodafone World of Difference programme matches up volunteers with chosen youth charities, based on their skill sets and personality traits. Print and outdoor executions directed the public to an online âLend Yourselfâ quiz, which required potential volunteers to answer a series of quirky questions. Their answers revealed whether they were a HEART, HAND OR MIND person, and allocated them to the most appropriate charity.The work from Colenso BBDO, Auckland

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Directors: Zoe Hawkins, Kian Heinnen
Copywriters: Zoe Hawkins, Kian Heinnen
Producer: Phil Newman
Designer: Kate Slavin
Account Service: Cath Bosson, Kate Smart, Hannah Watson


TBWA\Manchester creates first ad for Seven Seas

Seven Seas, the vitamins manufacturer, is launching an educational viral campaign to promote the benefits of giving children its Haliborange Omega-3 supplement.

Multiple Sclerosis Society: Cat vs Dog, Hunter vs Deer

Multiple Sclerosis causes scars on the brain that disrupt the messages to your body. When your brain and body canât communicate, it can feel like theyâre at war. The campaign from TBWA Tequila Auckland represents this inner battle using the contrast between cat vs dog, and hunter vs deer. The conflicting images show what it must feel like for a sufferer of MS and how hard it can be to control their own body.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott
Other Credits: Kurt Strong


Supakitch and Koralie – Metroplastique

Dans le cadre de l’exposition et de leur boutique Metroplastique, voici un mur et une façade entièrement peinte par Koralie et Supakitch dans le musée Världskultur à Göteborg en Suède. Une vidéo réalisée par Elroy sur une musique de DLid. A découvrir en images ci-dessous.



supa1

supa2

supa4

Previously on Fubiz

Lurpak signs up to Jamie Oliver’s C4 show

Lurpak butter is to sponsor ‘Jamie’s 30 Minute Meals’, Jamie Oliver’s new teatime show on Channel 4, in a six-figure deal conceived and negotiated by Carat Sponsorship.

Former Source OOH MD Guerretta joins Eye

Airport outdoor media owner Eye has appointed Nicole Guerretta, former managing director of Aegis specialist agency Source Out-of-Home, to the role of business and commercial manager.

Telegraph launches free iPad app with Audi

Car manufacturer Audi is the launch sponsor of Telegraph Media Group’s first iPad app, a free application paid for through advertising, which is available to download now.

Yahoo! introduces ad takeovers on email login page

Corsodyl, the GlaxoSmithKline mouthwash brand, is the first advertiser to use a new large-format takeover ad on Yahoo! UK’s email login page.

Humble Haunted Houses – The Ivy House Goes From Derelict to Chic (GALLERY)

(TrendHunter.com) Tucked away in Toshima-ku, Tokyo is the Ivy House by Hiroya Yoshizato, Hiroyuki Miyabe and Tomoko Kawai, and SPEAC, Inc. The collaboration originated as a plan to make something creative out of an abandoned…