NEW YORK (AdAge.com) — For the first time in more than 10 years, Pfizer is starting a review of its $700 million media business, currently handled by Aegis' Carat, according to people familiar with the situation. In March the pharma giant consolidated all media buying for its Wyeth DTC brands under Carat.
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There’s a few ways to sell a fragrance.
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Sky Sports has tightened its stranglehold on broadcasting top-flight professional golf, after signing a deal to televise the US Masters live and in 3D.
Tesco’s new Groceries app is proving popular with a second week at the top of the BR app chart, ahead of Facebook and Sky Sports News.
Grey, New York, will be joining the stars and crews of the New York theater world this weekend to raise money for Broadway Cares/Equity Fights Aids and the Actors Fund at the 24th annual
Broadway Flea Market and Grand Auction.
Does Apple like its customers? You have to wonder. I’m asking this after the latest PR blunder with Steve Jobs telling an inquiring student to “Please leave us alone”. Yes, from the man himself, Jobs telling a customer to go away.
NEW YORK (AdAge.com) — Lagardere Active has named Steve Parr, former president of Primedia Enthusiast Media and Source Interlink Media, the new president-CEO of Hachette Filipacchi Media U.S., the publisher of magazines including Elle and Woman's Day. Mr. Parr succeeds Alain Lemarchand, who will be appointed to a new senior management post within Lagardere Active, the company said.
ShortList Media has unveiled a website for its weekly Stylist magazine, which features daily updated content for readers.
The London Evening Standard is launching two free iPad apps featuring its editorial content, mirroring moves by rival newspapers.
Na semana passada, falei aqui do comercial sustentável da Volkswagen, feito com material reciclável e esforço humano.
A Hyundai também diz ter feito um, e esse não com a cara mambembe do filme da VW. Utilizando energia solar e assistentes de produção trabalhando sem parar, fizeram o menor uso de energia possível e o comercial teve “zero emissão de carbono”, segundo a marca.
Nos comentários do post da VW, ninguém caiu nessa história. Então acredito que o da Hyundai também não deva te convencer que eles estão preocupados em salvar o mundo.
(TrendHunter.com) If you had to imagine hipsters saving the world one day, Hipster Superheroes would be a pretty accurate depiction.
Drawn out in comic style, you can’t help but laugh at each hipster superhero as they…
(TrendHunter.com) James Stringer understands the beauty of first light. There’s a softness and newness that can’t be duplicated with any other kind of lighting setup. His latest photo series, ‘The Morning,’ proves this.…
Oops, I did it again. I gave away our services to a client who "desperately" needed us to deliver things way outside of the scope of our agreement. These deliverables, I was told, would be the sure ticket to gaining awareness for the programs and ultimately securing the appropriate amount of funding and head count for the program in the next fiscal year.
Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a “massive task” ahead to try and salvage its reputation following this year’s spill in the Gulf of Mexico.
Sabe porque é legal morar no Reino Unido? Porque lá eles tem selos de Natal do Wallace & Gromit.
A série 2010 foi criada pela equipe de design do Royal Mail, em conjunto com a Aardman Animations. A venda começa em 2 de novembro.
Post originalmente publicado no Brainstorm #9
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Microsoft will launch Zune, its music and video streaming and downloads service, in the UK this autumn in an attempt to claim a share of Apple’s and Spotify’s market.
Como parte do esforço arrojado de branding para reposicionar as cenourinhas crocantes Baby Carrots, a CP+B e a unit9 desenvolveram o Xtreme Xrunch Kart, um mobile game que faz uso do microfone do iPhone.
Segundo a descrição App Store:
Radical aerials. Badical explosions. Are you XTREME enough? Then grab your baby carrots, you’re gonna need ’em bro! Strap into your rocket-powered shopping kart and blast through five different XTREME levels. Crunch into actual baby carrots near your mic to unleash unholy speed bursts and perform XTREME aerial tricks. Wicked!
For best results, crunch your baby carrots about six inches from the microphone, play in a quiet spot, and plug in your headphones.
Além do mobile game, um novo site, mais moderno, dinâmico, cheio de conteúdo e inspirado nos sites de marcas mais “cool”, pois também utiliza uma boa integração com redes sociais, faz parte da estratégia de presença digital da “nova” Baby Carrots.
Para quem não se lembra, esta campanha de reposicionamento de marca teve a intenção de tornar o produto mais atrativo para crianças e jovens, um público geralmente acostumado com junk e fast food.
A partir de agora, portanto, as novas embalagens das cenourinhas crocantes Baby Carrots são vendidas em forma de saquinhos iguais aos de salgadinhos e também podem ser encontrados em vending machines.
Como se vê neste caso, mesmo se a estratégia de branding prezar pela inovação por si só, fica impossível ignorar os meios digitais, ainda mais quando o rejuvenescimento da marca e do target fazem parte do brief.
Ad Age chatted with Dan Ariely, the Duke University professor, frequent TED speaker and author of "Predictably Irrational," and "The Upside of Irrationality," to drill deeper into some of his theories and how they could help marketers make more money.
Ed Feast, 29, left his job as media manager at AdConnection on 1 July to start his own media planning and buying agency MarketPlace on 1 September. He tells Media Week about the first ‘terrifying’ month of his new venture, building the business from one member of staff… and no clients
Une nouvelle collection de time-lapse prise dans la baie de San Francisco durant toute cette dernière année. Un travail vidéo réussi intitulé “The Unseen Sea” par Simon Christen, sur la bande son : Nick Cave – Mary’s Song. A découvrir en vidéo HD dans la suite de l’article.
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