David Lloyd Leisure expands search strategy to Europe

David Lloyd Leisure has appointed search and social specialist Make It Rain to manage pay-per-click and SEO for its European clubs.

Airlines set to post sharp rise in profits

The world’s airlines are set to post a sharp increase in profit of $8.9bn (£5.7bn) this year, according to figures released from the International Air Transport Association (IATA) this week.

ASA hires director of complaints and investigations

The Advertising Standards Authority has hired a director of complaints and investigations, Miles Lockwood.

Telegraph and Sainsbury’s set up restaurant initiative

Sainsbury’s is bidding to drive revenue by teaming up with Telegraph Media Group (TMG) to launch a specialist menu featuring its revamped Taste the Difference range.

Bloomberg Businessweek ramps up activity

Bloomberg Businessweek, the news weekly magazine, is to publish a series of country-specific reports as its new parent company Bloomberg invests in the brand.

Sizzling Poolside Shoots – Linus Morales’ ‘Lazy Days’ Photo Series Will Make You Miss Summer (GALLERY)

(TrendHunter.com) There’s a vintage vibe surrounding Linus Morales’ ‘Lazy Days’ photo series. These swimwear fashion prints already have me jonsing for one more day relaxing by the pool, soaking up every bit of summer before…

Schawk moves into digital marketing with its latest acquisition

Brand management agency Schawk has acquired Untitled London Limited, marking its first foray in digital marketing.

How would you spend 1000 euros in Amsterdam?

If at the Amsterdam airport you would be given 1000 euros, how would you spend this money in 1 day?

Some good ideas in this video.

Advertiser: iamsterdam.com

Samsung offers domestic tips with online films

Samsung Electronics is promoting its range of home appliances with a series of short films showing tips for solving everyday domestic challenges, followed by ads for its products.

Dreams calls £32 million advertising pitch

Dreams, one of the UK’s largest bed specialists, is holding a review of its £32 million advertising account.

Dung beetles more popular than celebs at primetime

Endangered wildlife in Bhutan was more of a hit with TV viewers than not-so-endangered celebs in the Arctic during the 9pm to 10pm slot last night, according to unofficial overnight figures.

Yum Yum Characters

Un coup de coeur pour le travail sur les personnages et les différents toys de l’agence Yum Yum, basé à Londres. Une excellente finition sur la Toy Series 2 “Heroes and Villains” par deux directeurs artistiques passionnées Jonny Plummer et Beth Algieri. Plus de visuels dans la suite.



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Previously on Fubiz

COMMENT: Why Nabs should be more like Glee

I want to make it very clear from the start of this piece that I’m not a Gleek, but ‘Glee’ is one of the most successful entertainment properties of the year.

Toy Tablet Protectors – The Etch a Sketch iPad Case Shows This Tablet is All Fun and Games (GALLERY)

(TrendHunter.com) Finally, an Etch A Sketch iPad case to be proud of. Taking the vintage toy and applying it to protect your precious tablet has never been more fun or appropriate. I mean, remember all of those Etch A Sketch…

O futuro dos livros

IDEO Future of Books

Muitas pessoas acreditam que a evolução dos livros são os e-readers. Você faz download da edição digital para a sua tablet e pronto, já está no futuro.

Mas isso não é nada perto do que propõe a IDEO, uma consultoria especializada em design. São 3 conceitos básicos, aos quais eles deram os nomes de Nelson, Coupland e Alice.

Mais do que um texto digital ou com animações bonitinhas ativadas se você chacoalhar seu iPad (ou algo que o valha), o que conta aqui é explorar as funções de verdade, que passam pela interatividade e pelo aspecto social da leitura.

A proposta do Nelson é ampliar a perspectiva que se tem de um texto, e poder acompanhar o debate em torno de temas e ideias apresentadas em um livro. Já o Coupland é formar uma biblioteca baseada nas recomendações e discussões da sua rede social profissional. Por último, o conceito Alice é voltado para engajar o leitor no processo de storytelling, em que você pode participar da história realizando certas tarefas e, dessa forma, o autor revela conteúdo secreto.

Vale ver e imaginar as possibilidades das ideias apresentadas nesse exercício de futuro, mas que ao mesmo tempo parece bem palpável.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Laterooms.com to sponsor Gervais show

Hotel bookings website LateRooms.com is to sponsor the new Ricky Gervais and Stephen Merchant show on Sky1, ‘An Idiot Abroad’, which launches on Sky1 tomorrow evening.

Orkney Today to close after seven years

Orkney Today, a weekly regional newspaper, is to close after seven years with the loss of nine jobs.

Huddler Looks to Open Up Message Boards to Advertisers


NEW YORK (AdAge.com) — In 2007, brothers Dan and Ted Gill realized that there were online discussion communities that had been using the same communication technologies for a decade or more. It also occurred to them that they could modernize and improve the functionality of these sites to make them more attractive to advertisers. So in April of that year, they created Huddler, which launches Sept. 22.

KFC recruits female undergrads for Double Down butt campaign

NEW YORK – Cash strapped university students in the US are being offered the chance to earn while they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat pants.

Boldly Embellished Fashion – The Matthew Williamson Spring 2011 Line has an Exotic Element (GALLERY)

(TrendHunter.com) Like birds of paradise, the models at the Matthew Williamson Spring 2011 show strutted bold and beautiful feathers down the runway. With this exotic element, there was nonetheless a futuristic flair as…