Hasta La Creative!

“Get to them before they get to you”

Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch. This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth. It’s easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, “get to them before they get to you.”

Advertising Agency: Publicis, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss
Published: September 2010

In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.

Advertising Agency: Access Agency, USA
Creative Director: Bill Tikos
Published: September 2010

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This Advertising Hottie is indeed a hottie.
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(TrendHunter.com) The Eat Your Heart Out The PRETOX Potion restricted cake shop is not your typical fun-filled bakery. This interesting shop is actually a place where the disturbed and dark-minded go to eat away their…

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We’ve all seen those gut-wrenching PSAs that urge us not to drink and drive. This new PSA from Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.
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Re-imagining the Star Wars Kid, BMW’s Tablecloth Trick, Charlie Bit My Finger, the Diet Coke Mentos Experiment and our favorite, Where the Hell is Matt, Stemilt Growers’ Clem and Milty have some fun re-enacting classic viral video clips.
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Há alguns dias atrás, eu recebi um e-mail do diretor de arte da agência sueca Akestam Holst, falando sobre um aplicativo online feito por eles para a Carlsberg, mais especificamente para a linha de bebidas Xide, que propõe diferentes conteúdos musicais, personalizados através de um hotsite, criando o clima adequado para uma festa. O vídeo-case abaixo mostra os detalhes do Xide Mood, incluindo resultados.

Costumo dizer que os consumidores de hoje são muito mais rabugentos. Eles anseiam por serviços e cuidados, ao invés de esperar que uma marca lhe venda um estilo de vida, como acontecia anteriormente. E com a “revolução digital” e todas as suas  ferramentas interativas, responder a essas novas necessidades por ofertas de serviços super relevantes a qualquer momento torna-se possível.

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As if the existing GoDaddy hotties weren’t enough, the domain name registrar has enlisted Asian musician, model and actress Ella Koon to represent the brand in Asia.
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Yesterday Macy’s Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy’s in New York for the launch of Lourde’s Material Girl clothing line.
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The U.S. added fewer new households in 2010 than at any time in the last 30 years. Why? And what does it mean for marketers?