NEW YORK (AdAge.com) — For TV, check-ins are the new black. In October, TVGuide.com will launch a check-in feature that uses basic Facebook technology to let visitors to the site click a button to broadcast on social networks what they're watching, or plan to watch, on TV. And thanks to Facebook tools, TVGuide was able to build check-ins on its own, without a partner.
Un court film de 3 minutes présentant la chorégraphie et les danses du collectif de breakdance néérlandais Illusionary Rockaz. Intitulé “IRC Dance Movement”, les plans s’enchaînent sur une bande son de Of Porcelain – Signal the Captain. A découvrir en vidéo dans la suite.
Great fake trailer for the Gay and Lesbian Film Festival.
Advertiser: Queer Lisboa 15. Lisbon Gay and Lesbian Film Festival
Agency: Fuel
Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Director: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Tim Flach
Studio: Peter Bailey
Voici ce film d’animation en version complète et intitulé “Salesman Pete” sur une réalisation de Marc Bouyer, Max Loubaresse et Anthony Vivien. L’histoire d’un gentil vendeur un peu maladroit qui est aussi un agent-secret. Le tout sur une musique de Cyrille Marchesseau.
(TrendHunter.com) Chiara Ferragni was one Milan Fashion Week attendee who arrived in style, wearing a silver disco bustier visible behind her shirt. She featured her photos from the event on her blog as pictorial proof…
Un film expérimental par le réalisateur François Vautier, en hommage au long métrage de Ridley Scott : “Blade Runner”. La séquence est construite à partir de l’assemblage des 167 819 frames du film. Il se construit alors un carré d’une résolution de 60.000 x 60.000 pixels (3.6 gigapixels).
(TrendHunter.com) These Recycled Suit Tote Bags are comprised of business suits and dress shirts. Even the handles of the tote bags are recycled; they’re made from old couches.
Each bag defines personal style through…
We care too much about it pleasing the advertiser rather than the consumer. We concentrate too little on the one that matters most: the customer.
Are we potentially witnessing the end of 79-year-old Rupert Murdoch? Are glossy magazines becoming hot again? And just what are Silicon Valley VC "angels" really worried about?
NEW YORK (AdAge.com) — There's no denying that co-opetition — a term Silicon Valley gave us — has grown fiercer and the lines blurrier. Media sellers have launched legitimate marketing-services divisions that work directly with clients; marketers have aggressively built their own media and content platforms, creating competition with some of the same people who sell them ads; and agencies have scrambled to build out all sorts of new capabilities, from consulting practices to digital-media-buying platforms that usurp ad networks and portals. It's a big pool and everybody's in it.
NEW YORK (AdAge.com) — Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?
NEW YORK (AdAge.com) — The days when media agencies were relegated to planning and buying are long gone. Today, media shops need to be able to run digital and social-media campaigns, provide critical consumer analytics and even create content. And as the nature of media and the way we consume it continues to change, media agencies are forced to transform in order to remain relevant. But what will media agencies look like 10 years from now?
BATAVIA, Ohio (AdAge.com) — Blaming the messenger, as opposed to the message, has a time-honored history, but perhaps nowhere more than in marketing, where blame or credit for campaign success has focused increasingly on media plans in recent years as marketers used increasingly sophisticated analytics. But in fact, creative can have a much bigger impact on effectiveness and sales than media.
NEW YORK (AdAge.com) — Vibrant Media, purveyor of the once-confusing double-underlined hyperlinked ads in news articles, may be going for an IPO. The New York-based internet company has hired a chief financial officer, Jeffrey Babka, who is known in the investor community as an IPO specialist.
NEW YORK (AdAge.com) — Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental. But that's about to change. Twitter plans in November to take its ads beyond Twitter.com and extend them to the rest of the user base through apps such as TweetDeck and Hootsuite.
BATAVIA, Ohio (AdAge.com) — Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer — Procter & Gamble Co.'s men's grooming business — seems to point to a formula, and one that can be repeated.
NEW YORK (AdAge.com) — The most engaging media outlets — the ones that draw the most involved users — happen to be such things as Google's search engine, AOL's email, Google's YouTube video-sharing service and the Facebook social-networking service. The rankings were compiled by NewMediaMetrics, a company that studies consumers' emotional attachment to media venues and advertisers' products.
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