A Heineken continua a série de sucesso iniciada por “Walk-In Fridge”, e agora apresenta “The Tube”.
Um simples botão que pode causar uma revolução nas festinhas que você fizer na sua casa. “Walk-In Fridge” ainda reina, mas esse também diverte.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Resgatando um dos Braincasts mais emblemáticos desde 2006 – incluindo áudio e vídeo – republicamos no YouTube e aqui no site o papo sobre marketing político, com a participação de Marcelo Tas e Soninha Francine.
O videocast, dividido em duas partes, foi gravado em 2008, logo após o primeiro turno das eleições pra vereador e prefeito daquele ano. Vale rever – ou ver pela primeira vez – tanto pelo proximidade das campanhas presidenciais, como para observar o que mudou de lá pra cá.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Maria Polovinkina
Copywriter: Eugeniy Danilov
Published: July 2010
Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Perto do campus de uma universidade, no meio do caminho por onde passam muitos estudantes, essa caixa de Red Bull “caiu” do céu e virou praticamente uma experiência de sampling.
Na própria caixa, além da identificação “Austria”, também tem a frase: “Consumir o conteúdo pode te dar asas”.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Justin Carrasquillo est un photographe américain reconnu basé à Los Angeles. Ce dernier expose ici toutes ses qualités à travers une série de clichés prises la nuit afin de donner une ambiance envoutante et immersive aux environnements. Plus de visuels dans la suite de l’article.
Since Don Draper starts off season four of "Mad Men" working for a small(er) agency, we only thought it would be appropriate to conduct an experiment inspired by the show. The results were … interesting.
A Hell é uma rede de pizzarias neozelandesa que, além de produzir pizzas, é claro, também fez um filme interativo com zumbis no YouTube. Você já viu o formato antes, e também até o climão idêntico a “Shaun of the Dead”, mas ainda assim diverte.
O que você tem que fazer é ajudar Steve a entregar uma pizza, pedida por uma bela mocinha em apuros, sem ser morto pelos zumbis. Quem consegue tomar as decisões corretas e chegar no final, pode participar de um sorteio para ganhar 1 ano de pizza grátis.
A produção é da LittleSisterFilms.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Excellent interactive video using the youtube player for Hell Pizza.
Advertiser: Hell Pizza
L’agence russe Good! a décidé de concevoir une série de casques très originaux, avec un design jouant sur tout ce qui est arrondi autour de nous. Des déclinaisons surprenantes autour du sport, du corps et des objets. L’ensemble des visuels est à découvrir dans la suite de l’article.
Here are the analytics for Mastercom for the month of July 2010:
Mastercom is ranked first top blog on overblog and 87th in the[…]
The VolksWagen Touareg is presented in a terrarium with real snaked in this ambient media campaign.
Advertiser: VolksWagen
Le projet Thirty Three Album Covers est une idée intéressante du gérant de la boutique de Seattle Jive Time Records, spécialisée dans la vente de vinyls. Ce dernier scanne et archive les pochettes de 33 tours qu’il trouve visuellement pertinent sur les formes et les couleurs.
(TrendHunter.com) The ‘Ines His Solex’ photoshoot features a beautiful blushing bride riding on and playing with a blue bike. The two don’t necessarily go together, but they certainly make for a beautiful photoshoot.…
At 5, joined kathak dance classes aspiring to become an actress
At 10, joined hindustani classical vocal aspiring to become a singer
At 14, joined Taek-wondo preparing my mind to join the Indian Army
At 17, joined Usha Tailoring institute rethinking about becoming a fashion designer
At 18, I finally realized, I was born to paint….. may b an Art Therapist in years to come….
Why are you an Illustrator?
I like doing things my way….so when i read, I draw and read the same text the way I want to enjoy it, and this time the drawings are telling me the story.
Did you attend school for fine art or design?
Yes, I graduated in Fine Arts from Delhi College of Art
How did you land your job in Penguin?
2001, Penguin planned to launch their children’s division. They gave an ad in TOI for specialists in children’s books.
You have a distinct style of illustration. How long did it take you to develop your style?
I will differ with you on that….I actually don’t have a distinct style. I never wanted to. Am quite sure that I will get bored if I shape up a distinct style.
Were there any particular role models for you when you grew up?
My Mother, a housewife. She would always keep me occupied with colours and paper, so that I don’t do mischief! She would point out when I would forget to make wings in a bird, or add the tail to a dog or even what colours not to repeat in the bouquet of balloons. She would show me different drawings, sketches, paintings published in newspapers and magazines to encourage me and to make me participate in various competition. She has maintained an album of all my childhood scribbles and drawings. I used to stare for hours when she used to be engrossed in making hand-made dolls, wall hangings, embroidery and even my summer holiday artwork projects. She instilled art in me in various forms.
Who was the most influential personality on your career in Illustrations?
I cant recall any. Never saw myself revisiting or collecting ‘a particular personalities’ work. I admired all good work that evoked a certain emotion in me.
Did you work as a freelance illustrator?
Used to many years back
Was there any time when you wanted to quit Illustrations?
No, never.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes illustrators are in high demand in agencies, especially the ones good in digital. I am with a publisher where I have liberty to choose what I want to illustrate.
Have you ever wanted to make your illustrations/characters into toys?
Yes in various occasions, especially characters from my Ladybird books.
Any other Indian Illustrators who you admire?
Many. Pulak Biswas, Late Micky Patel, Late Sukumar Ray, R.K Laxman, Atanu Roy, Manjula Padmanabhan, Bhajju Shyam to name a few…..
Do you have any favorite fellow illustrators or resources relating to your fields?
Don’t believe in having favorites but I work with many talented and passionate illustrators from all over India. And I cherish working with each of their unique strength.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option?
I will surely do. One should follow ones heart as far as creativity is concerned. But my personal view is that in this profession, one has to keep taking the initiative to improve oneself, keep thinking out of the box. Never to arrive at a comfort zone even if certain style has got popular or fetches more assignments. Demand of illustration is different in different agencies, publishers or studios. To keep practicing on the drawing board and to keep a wide range of skills will take us a long way in experiencing an enriching body of work…
Mac or PC?
Mac
Who would you like to take out for dinner?
Gulzar Sahab/Bhajju Shyam. Gulzar Sahab for his originality. Bhajju for creating magic with Gond Art style and bringing it to the contemporary world.
What’s on your iPod?
Don’t have one.
Ajanta can be contacted via her blog here
NEW YORK (Adage.com) — Hearst's Cosmopolitan is increasing the paid circulation guarantee it gives advertisers by 100,000 copies, to 3 million copies from 2.9 million, in a move that defies the trend of shrinking circulation at the largest magazines.
NEW YORK (AdAge.com) — Magazines have jumped on the iPad, but where are the brands? By Ad Age's count, there are only a handful of iPad brand apps not from content companies, out of the 11,000 apps explicitly built for the tablet in the App Store.
BATAVIA, Ohio (AdAge.com) — Six years after some people wrote off Martha Stewart because of her conviction on securities charges, 19 years after her magazine launched and 23 years after her first line of merchandise hit stores, a funny thing is happening to her merchandise brand: It's on fire.
NEW YORK (AdAge.com) — "Mad Men" isn't a particularly huge draw for advertising itself, despite plenty of interesting tie-ins with marketers such as BMW and Jack Daniel's whiskey over its three-plus seasons. Airings of "Mad Men" took in only $1.98 million in ad revenue in 2009. But AMC's use of the program can help it win more revenue from other sources. Since "Mad Men" arrived, the amount AMC gets paid by cable and satellite operators per subscriber has increased to 24 cents from 22 cents. Before the show debuted, that fee had declined.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
