A Old Navy deve estar comemorando a repercussão da ideia criada pela CP+B, para comunicar a sua coleção de calças. Não por ser uma ideia comercialmente forte, mas por ser um serviço com apelo divertido.
Em um hotsite, a mulher mira seu bumbum na direção de uma webcam, e o “Booty Reader” revela informações curiosas baseadas na silhueta, oferecendo, também, recomendações de modelos de jeans.
Via AdCritic
Você já viu o trailer de “The Social Network”, também já viu paródias como “The Other Social Network” – com o MySpace no lugar do Facebook – agora temos outra piada, o “The Video Website”.
É o mesmo tom dramático do trailer do filme de David Fincher, mas com o YouTube e os clones de Chard Hurley e Steve Chen. A piada por trás dessas paródias é que, agora, pra ser uma rede social de verdade é preciso ter uma história altamente fictícia e cheia de drama inventada por Hollywood.
Post originalmente publicado no Brainstorm #9
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The comments about Nike's latest print ad for NikeWomen.com are burning up cyberspace. No, not that ad, the one where the Swoosh takes a shot at market-leading toning shoes from Reebok and Skechers.
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Greenpeace publicity stunt in Calgary ends in eight arrests.
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"What now?" is the driver of business. It is the voice in your head telling you that you have to keep moving. It is the thought that propels you to understand that industries are constantly evolving and that being ahead of this curve will allow you to keep your small agency open.
The Ad Council will be honored by the Academy of Television Arts & Sciences with the 2010 Governors Award at this month's Creative Arts Emmy Awards, the academy announced today.
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This week, Londoners were treated to a gigantic billboard on which a naked Kelly Brooke helped us understand how Reebok EasyTone sneakers can make anyone’s ass look as good as hers.
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Une série de photographies intéressantes et joliment traitées par l’artiste Scott Woolston. Il a ainsi immortalisé la sculpture en metal nommée “Singing Ringing Tree”, construit à Burnley en Angleterre. Cette dernière chante et sonne lorsque le vent s’infiltre dans sa structure.
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So…what’s going on in this new McDonald’s commercial from leo Burnett?
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(TrendHunter.com) Miika Mahonen’s The E 100R is a lightweight electric motorcycle designed for an efficient eco ride. The purpose of Mahonen’s bike is to provide fun for those who love their bikes and this one is particular…
Eu ia apenas escrever um tweet sobre o site da Converse, mas ficaria muito subjetivo não me aprofundar na questão sobre a qualidade da nova criação da R/GA NY.
Falar que é bom ou ruim, é fácil. Porém, a critica só se torna construtiva se ela vier acompanhada de bons argumentos.
Neste caso (www.converse.com), considerei o fato de eu estar sempre acompanhando os trabalhos da marca na internet. E diferente de tantas outras que, de fato, investem no online, a Converse é uma marca que consegue transferir seus valores institucionais de forma primorosa, para o ambiente digital.
Olhando de cima, navegando e interagindo com o conteúdo, ficou claro, pra mim, que este é um trabalho tático oriundo de uma estratégia baseada em construção de marca – uma coisa que a gente ainda não vê muito comumente. Ou seja, temos aqui um exemplo fiel de como deveria seguir a risca o trabalho tático na hora de desenvolver alguma plataforma institucional na internet, pois sua boa arquitetura de informação, usabilidade, navegação e, acima de tudo, seu conteúdo pertinente, são detalhes que fazem deste, mais um bom exemplo de trabalho que vai além da criatividade e do desenvolvimento técnico.
NEW YORK (AdAge.com) — Improving ad sales and popular content helped Time Warner take in profits of $562 million in the quarter ending in June, a 7.2% improvement over the quarter a year earlier, as total revenue rose 7.7% to reach $6.38 billion. The company's improved results were driven in particular by an uptick in subscription and advertising revenue for its cable division, which includes Turner properties TNT and TBS, as well as HBO. Overall advertising revenue for the media giant was up 11% to $1.52 billion.
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For the last two years, McCann Erikson’s More Fucking Cowbell has won the annual Advertising Week Battle of the Ad Bands.
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Retour sur ce film Sleeping Beauty de Granny O’Grimm qui dévoile une grand-mère cherchant à lire une histoire à sa petite fille, en utilisant un ton très convaincant. Le projet a été nominé dans la catégorie meilleur court-métrage d’animation aux Oscars 2010.
As you'd expect, "Mad Men" fell, in its second week, as a Twitter meme — to a one-hour peak of 1,281 tweets. "Rubicon" is already closing in on half that level, with a one-hour peak of 537 tweets the same night. Those aren't huge numbers, of course, but they're decent for a network like AMC.
Santander has strengthened its position in the UK by agreeing the £1.65bn purchase of 318 branches from the Royal Bank of Scotland Group (RBS).
This is a great interview of Syvester Stallone for his new movie Expendables on youtube!
Advertiser: Expendables Movie
BBC News remains top of Brand Republic’s branded app chart, but Cineworld and Waitrose are among new entries this week.
The BBC’s new five-part drama ‘The Deep’ was the most-watched show during peaktime last night, with 5.3 million viewers according to unofficial overnight figures.
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