NEW YORK (AdAge.com) — Marketing is full of creative and colorful people — many of whom went to colorful and creative lengths to snare a job in the field. Ad Age decided to search out some of the more interesting routes to a career taken by some better-known names at advertisers, media and agencies.
NEW YORK (AdAge.com) — As early data on iPad apps trickle in, one thing is clear: It's going to require mountains of metrics for advertisers to pony up for the new platform's ads — and their high prices.
NEW YORK (AdAge.com) — Mikael Thygesen renounces the death of the mall. As he should: He's chief marketing officer of Indianapolis-based mall operator Simon Property Group and president of Simon Brand Ventures. In this age of social media, online transactions and virtual recreation, the mall still exists, he argues, as a place where people can engage in the physical world — eating, relaxing, escaping and, yes, shopping.
LOS ANGELES (AdAge.com) — In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cream Cheese and even Poise incontinence pads all trying their hands at branded storytelling online. But as these webisodes clamor to find audiences in increasingly fragmented numbers, a larger metric for success pervades: Did they actually deliver on the hoped-for ROI for the brand?
The truth is, thousands of tech/creative/editorial people and hundreds of companies are transforming the media landscape. And some of the most exciting innovations are actually coming from much-maligned "traditional" or "mainstream" media companies. Introducing the 2010 Media Vanguard Awards (MVAs).
NEW YORK (AdAge.com) — The latest and most significant leadership change in the magazine business — the anticipated arrival of former Meredith executive Jack Griffin to succeed Ann More as CEO of Time Inc., the storied publisher of titles from Time to People — suggests that magazines are about to veer further from their old brief of simply selling ad pages and into offering more marketing services.
NEW YORK (AdAge.com) — Ask any TV-network executive how many new shows fail each season, and the answer they give you is somewhere between 75% and 80% — and then they'll tell you they're being kind. New data from a company that studies consumers' emotional attachment to TV shows and advertisers' products aim to cushion that launch-and-crash process that is so much a part of any fall-TV calculation.
Five key reasons print advertising isn't working, and a few ways to make it better, according to Philip W. Sawyer, senior VP-solutions consultant at Harris Interactive.
(TrendHunter.com) I don’t often click on website ads, but this zit popping link for ‘World’s Largest Zit’ was a pretty horrifying YouTube clip. I can’t give a “good” explanation for my reasons for clicking, but it was probably…
“Mafia: The City of Lost Heaven”, lançado em 2002 pela até então desconhecida produtora tcheca Illusion Softworks – hoje renomeada como 2K Czech depois de ser comprada pela gigante Take-Two Interactive – é um dos games que está no meu TOP 10 da vida.
Obviamente que muitos pontos foram contados por eu ser fissurado por histórias de máfia, mas no começo da década o jogo para PC, produzido praticamente de forma independente, se transformou em blockbuster por ter um roteiro fantástico – que continha nada menos que 400 páginas – e uma reconstrução de época impecável, raramente atingida ou até mesmo buscada na indústria de games.
Além do mais, missões tão cinemáticas de fazer qualquer fã de “O Poderoso Chefão” derramar uma lágrima. Lembro que naquela época eu escrevia para um site de games, e no meu review dei nota 9.8. Bons tempos.
Enfim, 8 anos depois, “Mafia II” será lançado para Xbox 360, PlayStation 3 e PC, produzido pela mesmo pessoal República Checa, e claro, desta vez com um orçamento bem maior.
O vídeo abaixo mostra os bastidores do desenvolvimento de “Mafia II”, onde os produtores contam detalhes da direção de arte, criação dos personagens e todo o processo de, mais uma vez, reconstruir digitalmente e minuciosamente uma década inteira. O game original se passava nos anos 1930, e a sequência abrange de 1945 a 1957.
“Mafia II” tem lançamento marcado para o próximo dia 24 de agosto.
Post originalmente publicado no Brainstorm #9
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