NEW YORK (AdAge.com) — General Motors Co. is moving U.S. Hispanic advertising for its biggest brand, Chevrolet, to creative shop LatinWorks, and will soon name African-American and Asian-American agencies to its roster. Chevrolet's Hispanic account had been handled since 1997 by Miami-based Accentmarketing, 49% owned by Interpublic Group of Cos.
(TrendHunter.com) The Kasia Struss Numero September 2010 spread features a beautiful series of images with the model in wild fashions. From Valentino to Celine, the looks are see through, leg-baring and all around sexy.…
Se você quiser ter camisetas do Foursquare e badges de verdade, agora pode comprar na loja oficial do site. A iniciativa tinha sido anunciada em maio pela designer Mari Sheibley, em entrevista à Forbes.
Uma função planejada para a loja, é permitir que os usuários do Foursquare comprem produtos personalizados de acordo com seu próprio uso da ferramenta. Exemplo: você entra na loja logado com o seu perfil, e pode comprar camisetas, adesivos e outras bugigangas que exibem as suas badges ou outras conquistas no mundo real.
Além disso, e já funcionando, você pode votar qual badge merece ganhar uma camiseta edição limitada. Atualmente, está a venda a “I Heart Badges” e o logo do Foursquare em japonês.
Post originalmente publicado no Brainstorm #9
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O iG acaba de lançar o Mídia Quest, o primeiro game brasileiro em 3D para rodar no Facebook, um jogo voltado exclusivamente para os profissionais de agências de publicidade. Como o herói du_K!, os jogadores percorrerão três mundos temáticos para derrotar grandes vilões, os inimigos das ideias fora da caixa:
• O Engavetador, que bloqueia ideias fora da caixa
• O Casca-Forte, que segura a verba
• e o Urubucuco, um cruel detentor de prazos apertados.
O jogo ficará no ar por 3 meses. Durante esse tempo, o iG vai premiar – somente profissionais de publicidade – os melhores colocados com 5 MacBooks Pro e um kit de som Bose!
Para jogar é necessário ter uma conta no Facebook e uma senha de acesso fornecida pelo iG. As senhas serão distribuídas através de diferentes esforços de comunicação. Os profissionais que não receberem uma, poderão solicitá-la acessando o hotsite. Para jogar, basta clicar em “JOGAR AGORA”.
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[Esse post é trazido a você por iG. Texto de responsabilidade do anunciante.]
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Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Nothing’s funnier than sticking a baby’s head onto an adult’s body, and ‘About-Face’ by Studio PR illustrates that phenomenon perfectly. The portfolio consists of family portraits in which the parent and…
Après l’excellente vidéo Out of Time, voici un campagne de publicité pour la boisson énergétique “V The Republic”? exploitant la pratique sportive du Parkour. Ce sport consiste à transformer des éléments du milieu urbain en obstacles à franchir par des sauts.
(TrendHunter.com) Transformable business cards, interactive fitness cards and stretchy business cards. Today we hunt: CRAFTY SELFVERTISING – Sprint Firsts in Self-Promotion
Narrowed job markets and employment instability…
(TrendHunter.com) The new Zara Fall 2010 ad campaign displays a palette of soft, muted neutral shades. We’ve seen a number of fashion houses embody nude, camel and other neutral tones for their fall collections, and Zara…
Après l’excellent Die Sculpture, l’artiste chilien Ivan Navarro nous présente ici sa série d’oeuvres intitulé “Aspects of Minimalism”. Des installations intrigantes jouant sur les lumières électriques ainsi que des objets épurés. Plus d’images dans la suite de l’article.
(TrendHunter.com) This Elle Greece September 2010 editorial features model Lucia in one of this year’s biggest fashion trends, leopard print. The issue doesn’t stop at the animalistic theme, however, it also reflects futuristic…
A creative advertising campaign for Legal Sea Foods with 3 prints.
To get fresher food you would have to evolve
Advertiser: legal sea foods
Agency: GMASCO, Dubai
Art Director/Illustrator: Pramod Kumar PV
Copy Writer: Francis Arujo
NEW YORK (AdAge.com) — In two short months Mr. Ewanick has made GM a marketing player again. With an increased advertising budget — GM's idea, he said, not his — he has not wasted any time in putting his own signature on the automaker's advertising.
The Chaos Scenario has placed Branko Urosevic, a struggling eroticist, in a precarious predicament. Here's his story.
Would Verizon have picked a fight with AT&T if Cingular was still the main brand?
NEW YORK (AdAge.com) — The latest venture sprouting forth from Madison Avenue is a marketing consultancy armed with a $20 million investment fund to take stakes in start-up companies. But beyond its bankroll, the firm has serious drawing power at the helm: Phoenix Suns basketball star Steve Nash and a widely respected agency executive, Deutsch's Michael Duda.
NEW YORK (AdAge.com) — According to several agency executives with knowledge of it, the notion of bringing together media and creative closer together is something increasingly being discussed in the halls of the holding company and McCann lately.
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