Mentos | Spider

Mentos Spider

Nem todas as vezes que você tenta dar uma de macho pra impressionar a namorada, pode dar certo.

Coisas inesperadas é o mote da nova campanha de Mentos, para sua linha Rainbow, com a assinatura: “It’s better to know what’s coming next”.

Criação da BBH London e produção da Stink.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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ANDY Awards Get Crowdsourced in Squirrel Fight

div class=”imageleft”a href=”http://www.adrants.com/images/squirrel_fight_intro.png”img alt=”squirrel_fight_intro.png” src=”http://www.adrants.com/images/squirrel_fight_intro-thumb.png” width=”150″ height=”107″ //a/div

Creatives toss their nuts into the ring to see which ones come out unscathed.
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Apple Store: Infográfico

10 anos depois de inaugurar a primeira loja, um resumo da presença e números das Apple Stores pelo mundo.

Cada loja vende, em média, US$ 35.9 milhões por ano. Falta ainda uma no Brasil.

Apple Retail

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Why Data Visualization Is About to Become Very Important for Your Brand


Driven by technology, data visualization is now rapidly becoming sophisticated, and is destined to become an important part of your brand.

Flight of Fancy Couture – The Luly Yang Butterfly Dress from Seattle is Lifelike (GALLERY)

(TrendHunter.com) The Luly Yang butterfly dress is on display in the Luly Yang shop window in Seattle where the designer is located and preparing for an upcoming show. The silk monarch butterfly dress design was created…

Soap Opera Ratings Fall as Daytime TV Ratings Rise

In Monday's issue, Ad Age looked at the decline of soap operas ratings. There were some fascinating demographic data in there about how the changing role of women in the workforce has lead to a death spiral of ratings for this once-dominant genre. Here's a little more data about the evolving workforce.

Fiat Tweak’s Your Nipple

div class=”imageleft”a href=”http://www.adrants.com/images/fiat_punto_evo_tweak_your_nipple.jpg”img alt=”fiat_punto_evo_tweak_your_nipple.jpg” src=”http://www.adrants.com/images/fiat_punto_evo_tweak_your_nipple-thumb.jpg” width=”150″ height=”79″ //a/div

Fiat has teamed with Faithless to create a video to promote its Punto Evo vehicle.
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Australian Sex Party Too Sexy for Its Ads?


The Australian Sex Party has a very sexy name. In fact, it may be too sexy.

Official tweet buttons launched by twitter for blogs

Here is how this new tweet button look like

Pretty cool, no?

Feel free to test it 😉

This is how to implement this official tweet button by twitter and to customize it

How Much Should We Be Freaked Out About the Whole Google-Verizon Net-Neutrality Thing?

So-called net neutrality — the notion that all information on the internet should be given the same traffic priority — has been a buzzy topic lately because of rumors that Google and Verizon have been building some sort of anti-net-neutrality partnership.

Even When It’s Forced Upon You, Change Is What You Make of It


We loved this client and gave it the attention you'd expect. Then, on an otherwise beautiful day here in San Francisco, our beloved client used the word that strikes sphincter-contracting fear into the hearts of all agency folk: "consolidation"

Jury membership offered as crowdsourcing prize

NEW YORK – The International Andy Awards has taken crowdsourcing to another level by offering a place on its jury as a prize to whoever submits the best idea for a campaign promoting its 2011 season.

Beeny’s return nets 2.2 million for Channel 4

The new series of ‘Help! My House Is Falling Down’, featuring Channel 4 property guru Sarah Beeny, attracted 2.2 million viewers last night, according to unofficial overnight figures.

Hey, Guess What? Advertising is Dead! Who Knew?

div class=”imageleft”a href=”http://www.adrants.com/images/the_grand_funeral.jpg”img alt=”the_grand_funeral.jpg” src=”http://www.adrants.com/images/the_grand_funeral-thumb.jpg” width=”150″ height=”100″ //a/div

And social media is the answer according to one agency.
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The Spider for Mentos rainbow viral video campaign

This guy wants to protect her girlfriend from this little spider but…

Advertiser: Mentos Rainbow

Cruise and Diaz help Drench deliver 835,159 impacts

The opening of ‘Knight & Day’ starring Tom Cruise and Cameron Diaz helped a new campaign for Britvic Drinks’ Drench deliver 835,159 impacts last weekend, according to estimated figures from Digital Cinema Media.

Pictionary

Click to enlarge creative ad / design

Click to enlarge creative ad / design

Click to enlarge creative ad / design


Agency: Ogilvy & Mather
Art Director: Juan Jose Posada


Sheffield Arena to become Motorpoint Arena

Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.

TMZ: Memo Shows JetBlue Doesn’t See Slater Episode as Laughing Matter

TMZ has posted what it claims is a memo from JetBlue VP-Inflight Experience Vicky Stennes to employees in the wake of The Great Steven Slater Escapade of 2010.

Splintered Cellphones – The Sony Ericsson FH Mobile Phone Splits in Two for Double the Fun (GALLERY)

(TrendHunter.com) The Sony Ericsson FH Mobile Phone is probably the only phone that would work better when broken into two pieces. This concept phone was designed by Du Jun as the ultimate multimedia phone.

The FH Mobile…