Don Draper’s a Drunk; Clearasil Is Out; Big Tobacco Gets Squeezed


NEW YORK (AdAge.com) — We're just through the fourth episode of the fourth season of "Mad Men" — historical coordinates: late February 1965 — and Don Draper's descent into a whiskey-sodden slut is as depressing as it is fast.

New Logica System

Voici une cuisine de Valcucine pensée et dessinée afin de permettre à l’espace de s’adapter en fonction des besoins de l’utilisateur. Le tout est particulièrement résistant tout en restant élégant et design. Plus de visuels de cette cuisine du spécialiste italien dans la suite.



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Previously on Fubiz

Beadle biography gives ITV1 2.4 million viewers

ITV1’s biography of Jeremy Beadle delivered a slim 2.39 million viewers last night while viewers flocked to BBC One’s new countryside series ‘Secret Britain’, according to unofficial overnight figures.

At Affiliate Summit Frank Luntz Profiles Humans

div class=”imageleft”a href=”http://www.adrants.com/images/frank_luntz_ase10_keynote.jpg”img alt=”frank_luntz_ase10_keynote.jpg” src=”http://www.adrants.com/images/frank_luntz_ase10_keynote-thumb.jpg” width=”150″ height=”112″ //a/div

At the ASE10 keynote Frank Luntz offered up a simplistic demographic profile of the human race.
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EDF Energy promotes head of brand Martin Stead

EDF Energy has promoted head of brand Martin Stead to consumer marketing director, and hired RKCR/Y&R’s senior strategic planner Cameron Hughes to succeed him.

Hot babes catwalk for Victoria’s Secret underwear video

As sexy as usual, Victoria’s Secret knows the basic rules to make a video content goes viral…

Advertiser: Victoria’s Secret

Campbell-Mithun Absorbs Minneapolis Office of MRM

NEW YORK (AdAge.com) — Interpublic Group of Cos.' Campbell-Mithun, Minneapolis, announced it will absorb the 50-person local office of digital agency MRM.

Metal Hammer to publish Ozzy collectors’ special

Future, the special-interest media group, is partnering with Sharon Osbourne Management to publish the first officially endorsed magazine from Ozzy Osbourne.

* O Hóspede: Os 6 meses mais inesquecíveis da sua vida *

Publicidade

O Hospede

Enquanto nossas campanhas políticas vão engatinhando nas redes sociais, algumas empresas chegam pra mostrar como é que se faz.

Este mês, a Costa do Sauípe deu início ao concurso O Hóspede. Ele vai escolher o representante digital do resort, que vai morar lá por seis meses. Isso quer dizer que alguém que se inscrever vai passar meio ano aproveitando tudo o que ele oferece de perninha pro ar e com a mão no teclado, gerando conteúdo pro resort na rede o tempo todo. E ainda vai ganhar por isso.

Mas, pra ganhar, tem que mostrar a que veio. Porque a primeira fase pede um vídeo de inscrição, e dela saem só 30 semifinalistas. Agora, pense quantos dos 190 milhões de brasileiros gostariam de trabalhar enquanto curtem umas férias.

Então o desafio é fazer o vídeo mais inteligente e inusitado possível, respondendo à pergunta: “Por que você merece representar a Costa do Sauípe na internet nos melhores seis meses da sua vida?”.

O site do concurso é www.ohospededosauipe.com.br. É só clicar na imagem.

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[Esse post é trazido a você por Costa do Sauípe. Texto de responsabilidade do anunciante.]
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Brainstorm #9Post originalmente publicado no Brainstorm #9
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Mars invests £2m in marketing light Twix spin-off

Mars has put £2m behind marketing a Twix brand extension called Twix Fino, a lighter bar that replaces the biscuit in the classic Twix with wafer.

Cadbury tenta uma avestruz no lugar do gorila

Cadbury Ostrich
Em um comercial para o mercado sul-africano, a Cadbury tenta reproduzir o sucesso do famoso Gorila baterista.

Criado pela Saatchi & Saatchi de Johannesburgo, o filme mostra uma avestruz que vai tentar fazer algo que, dizem por aí, ela não pode fazer.

Existem três versões, em que a diferença é a trilha sonora. Abaixo tem duas, a primeira com “I Gotta Be Me” e a segunda com “Purple Haze”. Aqui você pode ver uma outra, com Pavarotti.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Times loses 1.2 million readers

The Times has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore.

Dr Oetker supports X Factor pizza with £2m campaign

Dr Oetker is bringing out an X Factor branded pizza, backed by marketing spend of £2m, that it hopes will attract new consumers to the category.

Chad Wys

Voici une série de tableaux et d’oeuvres étonnantes, sous la forme de détournement de créations plus classiques. Cet artiste américain cherche a creuser les thèmes de l’appartenance, du symbole et de l’histoire des objets, tout en s’attachant au rapport entre l’art et le kitsch.



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Previously on Fubiz

Three in cash incentive to build One Plan awareness

Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.

Saatchis Johannesburg parachutes ostrich into Cadbury campaign

A skydiving ostrich takes over from the drumming gorilla in a Saatchi & Saatchi Johannesburg ad for Cadbury’s ‘Glass and a Half Full Productions’ Dairy Milk campaign.

Yahoo! and Virgin Media latch on to new football season

Yahoo! has launched its Premier League online highlights coverage with video advertisers including Adidas, Heineken, BT and Sony Pictures, while Virgin Media has created another online destination for football fans watching live matches.

Creepy Fashion Duos – The Marc Jacobs FW 2010 Campaign is Eerily Unique (GALLERY)

(TrendHunter.com) With its eerily pale-faced models drawing plenty of attention in this series, it becomes difficult to focus on the Marc Jacobs FW 2010 line.

Resembling a set of movie stills from a classic horror flick,…

How to Sell the BlackBerry Torch to an IPhone User


The latest BlackBerry smart phone hit the market to little fan fare on Thursday — there were no reports of long lines outside AT&T stores or Twitter complaints about jammed up online orders. As this reporter fiddled and futzed with the new BlackBerry Torch and perused its early ads, I couldn't help but ask: How would I sell this thing?

FA film pits Michael Owen against Dave Bloke

Dare has created an online video campaign to encourage thousands of football fans to take part in the FA’s Umbro Fives tournament.