I'm not going to get Al Ries and debate the merits of line extensions and man-friendly marketing behind Pepsi Max and Coke Zero, but I started to think about Hollywood's slicing and dicing of demographics, and how it often backfires in the marketing — or, like "The Expendables," proves to be a surprise.
Innovation is sexy. It puts you ahead of the competition because you can offer a new tool for the marketer's toolbox. It gets you meetings with prospects and new streams of funding from current clients. It excites your employees and gets you press. So why don't we see more of it?
Barbie is now featured with an integrated camera to spy who you want to spy…
Advertiser: Mattel
(TrendHunter.com) German designer Cornelius Cormanns’ ‘Buffalino’ is a fully furnished house on the go.
The vehicle is actually a modified version of the three-wheeler ‘Piaggio,’ designed to offer you a comfort ride.…
Chega desse mundo colorido e politicamente correto dos biscoitos feitos em casa, agora você pode criar perigosos e mortais Ninja Cookies.
Estará a venda na Perpetual Kid, a partir de setembro, por 7.99 dólares.
Como eu sempre digo: alguém torne rico o gênio que inventou isso.
Post originalmente publicado no Brainstorm #9
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From small tokens to large projects, every gesture counts. Wunderman Chairman-CEO Daniel Morel talks about the school his agency is building in Laos and why it matters so much to him and to his company.
(TrendHunter.com) Photographer Nick Gleis won’t divulge which fly ride belongs to which filthy rich aviator, but it’s easy to see these private jets aren’t fit for your average Air Miles-collector.
Specializing in capturing…
Last week "Mad Men" left us wallowing in rejection. The theme this week is shame and, let there be no doubt, the characters' glib successes throughout the early seasons have been nuked and replaced with grim struggle.
Découverte du photographe de mode allemand Olaf Wipperfurth. De nombreuses parutions dans des magazines comme Vogue, Muse, GQ ainsi que des séries commissionnés par les agences. Une large sélection de son travail photo dans la suite de l’article.
(TrendHunter.com) The ‘Color Me Beautiful’ W Magazine September 2010 issue brought bright summer colors into the autumn season, creating an undeniably vibrant and gorgeous editorial.
Model Lara Stone wears a bight blue…
(TrendHunter.com) The Sara Blomqvist T Style Magazine shoot is one that mixes many different themes. Depending on your style influences, you can possibly see features of boho, military, warrior and even granny-inspired…
(TrendHunter.com) The ‘Dwelle.ing’ line of miniature residences combines architecture, interior and furniture design into a charming livable bundle. The UK firm known as ‘Dwelle’ has launched a set of four prefabricated…
An advertising campaign for air conditioner provider with a surprising approach.
Advertiser: American Standard
Theuglybugball.co.uk is a website for people that are aesthetically challenged.
In short a dating website for ugly people!
Social media are for ugly people too!
Website: theuglybugball.co.uk
AskAgents.com is the perfect website if you’re looking for a property in the US.
It will help you to select the location you’re interested in and then you will be able to browse all the nice villas with swimming pool.
Of course if you can’t pay cash your dreaming house you can use the[…]
Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu
The new Lynx advertising campaign with the Lynx Lodge where boys are waited by sexy babes.
Advertiser: Lynx
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