(TrendHunter.com) MORE PRO, MORE PRO! In response to your love for the PRO Trends, we’re now featuring a random sample PRO Trend every day on our front page, and also one on each of the major category pages. Make sure to…
(TrendHunter.com) Fusing a crazy creativity with a contemporary take on fairytales, Mi Lajki presented a new take on summer dressing at Stockholm Fashion Week. Borrowing from the aesthetic of popular models including Gemma…
(TrendHunter.com) Russian billionaire Andrey Melnichencko has not been the type to grant easy access of his private yacht in past, but recently the Wall Street Journal was surprisingly welcomed with open (and very rich)…
(TrendHunter.com) Summer might be coming to a fast close, but that doesn’t mean we can’t be inspired by Izabela Rachwal’s ‘Flower Power’ photo series and frolic in the field one last time. Granted, you would need to be…
BT has been told it must no longer use a series of ads for BT Total Broadband in their current form after 17 complaints said they made misleading claims.
Everybody knows about the Mentos + Coca experiment.
Here is the record of the mentos + coca experiment!
Advertiser: Mentos + Coca?
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I have a theory about why some "traditional" agencies aren't evolving as quickly, or effectively, as they need to: because their creative directors aren't admitting that they're stupid.
I have a theory about why some "traditional" agencies aren't evolving as quickly, or effectively, as they need to: because their creative directors aren't admitting that they're stupid.
Advertising Agency: Fortune Promoseven, Egypt
Creative directors: Abdelsalam Abdelsalam, Mohamed El Zayat
Associate creative directors: Mohamed Hamady, Ahmed Hafez Youness, Tameem Youness
Senior art director: George Azmy
Director: Omar Hilal
Production company: Broadcast/Silver Green
Post-production: Gravity
(TrendHunter.com) The Modern Hill House in California is a unique house designed by Johnston Marklee. It is located on the picturesque hillside of Pacific Palisades district of Los Angeles. The creative shape of the building…
While it's clear most brands are not all that comfy with the notion of three screens today, the bad news is that it's about to blow wide open to six screens. Why? Because consumers are demanding more and more control in their increasingly "pull" digital world.
Advertising Agency: CrackerJack, Calgary, Canada
Creative: Jack Adamson
Published: August 2010
Este mundo de revoluções tecnológicas e “pseudo-inovações” muda tão rapidamente que fica complicado analisar as estratégias de quem está dando passos largos.
Depois de muito experimento em torno da sua função e efetividade, o 3D começa a ser adaptado pelos mais importantes veículos e provedores de conteúdo. Na última semana, o Youtube, maior portal de vídeos do mundo, começou a adicionar a opção 3D em alguns dos vídeos publicados pelos usuários, como podemos ver no print acima, retirado deste vídeo.
Quem também está apostando no 3D são os veículos de comunicação impressa (jornais e revistas).
O maior jornal da Europa, o alemão Bild, vai começar a ser vendido em formato tridimensional, além de sortear pares de óculos para os leitores verem fotos e anúncios, informou o jornal Brasil Econômico.
Na versão online do jornal alemão, os videoclipes, os filmes e os jogos também estarão disponíveis em 3D. Com a novidade, o Bild junta-se ao jornal britânico The Sun e o Le Dernière Heure, de Bruxelas.
Aqui no Brasil, o Estadão, através do caderno de informática Link, realizou um experimento adicionando um formato tridemensional ao conteúdo visual do caderno. Porém, este experimento era acessível apenas para assinantes, e não durou mais de um dia.
Enquanto uns experimentam, outros efetivam as apostas com a finalidade de criar destaque entre a concorrência, antecipar e popularizar tendências e funcionalidades que, antes, eram apenas acessíveis de forma exclusiva. Refletindo mais um pouco, me pergunto se este é mesmo o melhor caminho? Será que muitos envolvidos nessa história não estão caindo naquela armadilha de usar a tecnologia simplesmente por medo de não revolucionar ou inovar em sua categoria?!
Mesmo com estes novos exemplos, continuo considerando o 3D muito discutível, principalmente quando a tecnologia é empregada em conteúdos impressos, onde a experiência não é das melhores. E, para ser mais claro, o 3D como conhecemos hoje pode não sobreviver se não houver um aprimoramento da usabilidade e da qualidade como forma de gerar algum tipo de diferencial, que até agora, sinceramente, não consegui encontrar.
div class=”imageleft”a href=”http://www.adrants.com/images/GoTopless_swirl.jpg”img alt=”GoTopless_swirl.jpg” src=”http://www.adrants.com/images/GoTopless_swirl-thumb.jpg” width=”150″ height=”113″ //a/div
If you live in San Francisco (or any other major city) you may have seen an inordinate amount of topless men and women wandering around topless for GoTopless.org.
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While mainstream TV made major strides in embracing the lesbian, gay, bisexual and transgendered community this past year with inclusive portrayals on broadcast shows such as "Glee" and "Modern Family," the progress among the advertising industry is another story.
div class=”imageleft”a href=”http://www.adrants.com/images/georgia_jagger_versace_hudson.jpg”img alt=”georgia_jagger_versace_hudson.jpg” src=”http://www.adrants.com/images/georgia_jagger_versace_hudson-thumb.jpg” width=”150″ height=”162″ //a/div
Mick Jagger’s daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace.
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NEW YORK (AdAge.com) — Restaurant chain Denny's has tapped Interpublic Group of Cos.' Gotham to handle creative duties on its $60 million account after a review, according to several industry executives. Gotham succeeds Omnicom Group's Goodby Silverstein & Partners, which split with the marketer this summer.
div class=”imageleft”a href=”http://www.adrants.com/images/dolce_gabbana_light_blue.jpg”img alt=”dolce_gabbana_light_blue.jpg” src=”http://www.adrants.com/images/dolce_gabbana_light_blue-thumb.jpg” width=”150″ height=”192″ //a/div
Adonis David Gandy has returned to Dolce Gabbana along with newcomer Anna Jagodzinska to front a new campaign for the brand’s fragrance Light Blue.
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(TrendHunter.com) Located in Hiroshima, Japan, the ‘South Harbor Resort’ by Suppose Design Office has a contemporary and classic feel. With a flower-covered roof, the entire space was designed for guests to experience both…
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