Aug
25
What Matters Most When Selecting an Agency
Posted in: Uncategorized
One of the most important decisions a CMO makes is agency selection. Here's what matters most when selecting a new agency.
Aug
25
Groupon Preps for More National Marketers After $11 Million Gap Promo
Posted in: Uncategorized
NEW YORK (AdAge.com) — Since last week's national Gap promotion, Groupon's phones have been ringing off the hook, said Rob Solomon, president-COO of Groupon. He expects the company's next national retail promotion will happen "pretty soon," with more to come during the fourth quarter.
Aug
25
Bloody Zombie Stationary – The ’13th Street’ Envelopes is by Jung Von Matt are Odd and Gruesome (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The featured stationary paper by Jung Von Matt may give you quite a scare.
Featuring zombies on every piece, any interactions with these papers will lead to the beheading or puncturing of these undead…
Aug
25
McDonald’s New Global Brand Officer May Bring a McShakeup
Posted in: Uncategorized
LONDON (AdAge.com) — McDonald's has named Steve Easterbrook, the outspoken president-CEO of McDonald's U.K. and Northern Europe, as its first exec VP-global chief brand officer.
Aug
25
Sears Helps Veterans Through Heroes at Home
Posted in: Uncategorized
To give back, and improve the lives of military families who selflessly protect our nation every day, Sears created the Heroes at Home program. Through this program, Sears strives to improve the lives of American military families by making necessary repairs, improvements or modifications to their homes. Scott Freidheim of Sears Holdings Corp. explains.
Aug
25
Lessons Learned From 20 Years in the Media Game
Posted in: Uncategorized
NEW YORK (AdAge.com) — With just over 20 years of experience running independently owned Horizon Media, Bill Koenigsberg has far more tenure than any of his contemporaries. The game of musical chairs that has taken place at the CEO level within the media-agency world has not affected Horizon, the shop that Mr. Koenigsberg founded back in 1989. And the agency has been on a new-business tear.
Aug
25
Ford lança novo Fiesta no Brasil explorando o botão “Curtir” do Facebook
Posted in: Uncategorized
Nos EUA, a Ford lançou o Explorer 2011 através do Facebook. O carro primeiro foi revelado na rede social, para depois ganhar as feiras de automóveis e a mídia em geral.
No Brasil, a montadora segue o exemplo e vai utilizar o Facebook como peça central da campanha do novo Fiesta. E não só com um perfil fazendo as vezes de site do carro, mas também explorando o botão “Curtir” nos filmes e no mundo real.
Serão 10 vídeos para internet e dois comerciais de TV – assista o teaser abaixo.
Na festa de lançamento do modelo, a Ford traz para o Brasil o duo electropop Chromeo, e para concorrer a um convite será preciso encontrar o carro nas ruas de São Paulo – o itinerário será divulgado no facebook.com/NewFiestaStories – e tirar uma foto com uma mãozinha de “Curtir” gigante.
Só é uma pena que essa versão 2011 do Fiesta no Brasil por enquanto seja apenas a sedan, e não a hatch toda tecnológica e que vem com Microsoft Sync lá dos gringos.
Post originalmente publicado no Brainstorm #9
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Aug
25
Some Super-Sized Numbers About Super-Sized Cities
Posted in: Uncategorized
Foreign Policy magazine's Mega Cities feature currently on newsstands and the web is worth a read if you are at all interested in expanding your global markets. Here are some key numbers that emerged.
Aug
25
Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
Posted in: Uncategorized
Are you a hyperactive or a hyperpassive checker-in user? The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What's changing now is that mobile technologies are finally in place to meet both types of consumers.
Aug
25
Komdom08: Sex Musik
Posted in: Uncategorized
Sexo combina com música, assim como música também combina com sexo. E todo mundo tem alguma sugestão quando lhe perguntam: “qual a melhor música para se ouvir durante o sexo?”. Porém, nunca houve um espaço convidativo que centralizasse opiniões de qualquer um que estivesse interessado em compartilhar essas sugestões. Foi a partir deste “insight” que uma marca de preservativos da Suécia lançou uma campanha dedicada a “tangibilizar” esta relação: sexo e música.
Além de estampar novas embalagens limitadas de preservativos com imagens de capas de cds e fotos de bandas e músicos famosos, e distribuir estes preservativos em concertos, festivais e universidades, um site colaborativo – criado em parceria com o serviço de música streaming, Spotfy – reúne posts de vários blogueiros convidados, que sugerem as melhores músicas para ouvir durante a “hora h”.
Qualquer pessoa que visitar o site também pode indicar alguma música, ou favoritar uma faixa que já foi inserida em uma playlist. Quem estiver participando, seja indicando ou simplesmente favoritando uma música, concorre a uma conta premium no Spotfy.
Agora fica a(s) pergunta(s): Qual outro meio poderia estender tão bem este tipo de envolvimento emocional com os consumidores, a não ser a internet? E você, que música iria sugerir? 
Abaixo, um dos videoclipes postados no site: “Take on me”, dos noruegueses do A-Ha.
Dica do leitor Fabricio Richelli.
Aug
25
Heavy Artillery Pumps – Lauren Tennenbaum of (In)decorous Taste is Layering Harnesses (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Lauren Tennenbaum of (In)Decorous Taste has to be a shoe God, considering how there’s no other way to describe her creativity and ability to create these awesome DIY projects.
Her latest includes layers…
Aug
25
Curvaceous Body Campaigns – The Whitney Thompson ‘Love Your Body Day’ Ad Features Beauty Au Natural (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The new Whitney Thompson ‘Love Your Body Day’ print ad is definitely something that would catch a few stares. The beautiful ad features the plus-sized top model with the organizer of the event.
The…
Aug
25
Emotionology – Sprint Firsts in Mood-Based Tech (THTV)
Posted in: Uncategorized
(TrendHunter.com) Mood-sensitive jewelry, emotive flowers and emotional lighting. Today we hunt: EMOTIONOLOGY – Sprint firsts in mood-based tech.
With growing technological advances and the increasing number of digital…
Aug
25
Share videos on facebook and earn money with goviral network
Posted in: UncategorizedGoviral Network has just released a new option on their monetisation platform that allows you to share sponsored videos on any facebook profiles, facebook fan pages, facebook applications or even facebook groups.
As a result you will earn money for every play of your shared videos on[…]
Aug
25
Chatroulette 2: the new version is coming – chatrt 2
Posted in: UncategorizedChatroulette is about to launch the 2.0 version of their website!
It may look like a mix of all these chatroulette clones.
Website: chatroulette.com
Aug
25
UPS Express Delivery: Speed ambient
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Creative Directors: Gary Caulfield, Millaty Ismail, Alfa Aphrodita
Copywriters: Gary Caulfield, Stevie Sulaiman
Art Directors: Nicholas Kosasih, Alfa Aphrodita
Photographers: Handri Karya, Heru Suryoke. Prop
Aug
25
Rik Oostenbroek
Posted in: UncategorizedDécouverte du portfolio de Rik Oostenbroek, jeune graphiste autodidacte agé de seulement 20 ans et basé au Pays-Bas. Actuellement freelance et membre de Depthcore, il a déjà collaboré avec Mazda, Palm, Panasonic. De nombreux exemples de son travail dans la suite.
Previously on Fubiz
Aug
25
How to break up with your boyfriend by text
Posted in: UncategorizedThis girl is breaking up with her boyfriend by text, email, phone call…
Advertiser: Sprint
Agency: Goodby, Silverstein & Partners
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