(TrendHunter.com) Eighteen-year-old Cosette Munch is a model from Stockholm that is practically never featured on her lookbook.nu profile without candy cane-esque tights and a cigarette. This may seem like an unlikely combination…
If you're not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? By using the wealth of knowledge available via your social profile and other digital sources.
In an interview with Advertising Age at the Cannes Lions International Advertising Festival, Mr. Pritchard explained why we should anticipate more multi-brand events from P&G, the necessity of corporate branding and the economic rationale for its changing agency model.
NEW YORK (AdAge.com) — Marketers in India may have found a new profit center — charging agencies to participate in their pitches. Reckitt Benckiser, one of India's largest advertisers, has rocked the local ad industry by apparently requiring that media agencies pay to get on the pitch list for its current media account review.
(TrendHunter.com) The Eternal Diamond Stiletto is made entirely from pure gold and diamond and costs a whopping £100,000 per pair. The handcrafted stiletto is designed by British jewelry designer Christopher Michael Shellis.…
As the World Cup has demonstrated, the stadium is flattening. We're all part of a new genre in content creation and consumption called "fanned media." The fan voice is louder, infinitely more networked and viral, more inclusive, and unquestionably — and wonderfully — global. And there are tons of lessons here for marketers.
As the July 4 holiday weekend approaches, Smokey Bear is starring in new PSAs to urge Americans to be careful as they go camping, have outdoor barbecues and light fireworks, reminding them "Only you can prevent wildfires."
The legendary creative Paul Arden resurrected last week in hologram form to introduce the 20th anniversary of Saatchi & Saatchi’s annual New Director’s Showcase, unveiled at the Cannes Ad Festival.
BT Vision aims to introduce video on demand advertising in the first half of next year and is likely to appoint an external sales house to sell it, says BT Retail’s TV and online services chief.
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Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you.
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Like most Americans, I've spent the first weeks of summer adding to my collection of chins. I've brushed my teeth with BBQ sauce, topped my potato salad with a gentle sprinkling of french fries and accessorized my burger patties with more burger patties. I am not proud of this.
Dirigé par Juan Rayos, voici cette belle vidéo présentant un collectif de longboard dans la ville de Madrid. Une équipe de sportifs composée de Ra, Nacho et Marketes. Le tout sur une double bande son de Ten Thousand Lines et Bathtime, et grâce à une captation avec le Canon 5D Mark II.
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Verizon’s new Rule the Air campaign, which replaces the long-running Can You Hear Me Now? campaign, wants to make it clear they, in fact, do rule the air.
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(TrendHunter.com) The Cassette Society Second Summer 2010 collection features dewy-faced model Bambi Northwood-Blyth in a beautiful hippie-esque collection. However, the collection wholeheartedly blends hippie-inspired…
Everything Everywhere, the newly-merged Orange and T-Mobile entity, has announced a new marketing line-up to oversee its brand marketing activity.
NEW YORK (AdAge.com) — Meredith Corp. has decided to cut the paid circulation guarantees it gives advertisers on two big magazines, Ladies' Home Journal and Traditional Home, advancing an ongoing trend in magazines that has previously seen circulation cuts come to titles including Time, Newsweek, Reader's Digest, TV Guide and Playboy.
Georgina Harvey, managing director of Trinity Mirror Regionals, has become president of the regional publishers’ trade body, the Newspaper Society.
Virgin Media Television (VMTV) has launched its biggest marketing campaign of
the year to support the return of Britain’s Next Top Model.
Brands are failing to exploit search marketing fully, according to research carried out by the IAB.
U.K. marketers are teaming up with traditional media to create ads that play off just-ended World Cup games in an attempt to grab the attention of millions of soccer fans glued to the broadcasts.
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