(TrendHunter.com) The best part about Haute Couture Week is the over-the-top, eccentric collections that designers showcase, and kicking it off is the Christian Dior Fall 2011 collection that hardly disappoints. There’s…
Ryan Johnson est un artiste sculpteur né à Karachi, au Pakistan. Il travaille et vit à New York, où il expose notamment au Guild & Greyshkul. Agé de 33 ans, il use de tous les matériaux en sa possession pour donner vie à des personnages déformés et intrigants.
Media continues to consolidate, and increasingly the vast majority of online ad dollars go to just a handful of web publishers. By ignoring the rest of the web publishing world, online advertisers are avoiding a perfect opportunity to reach much larger audiences at a reduced cost.
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Yea. We know. There’s really no redeeming quality nor reason to mention this new campaign featuring the Kardasian sister’s pimping their new Beach Bunny swimwear line
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AdAgeStat will deliver the kind of data that answers the questions at the core of you business: Who are your customers? Where can you find them? How can you reach them? What stories will they respond to and on what platform should you tell those stories?
Em abril, no mesmo evento em que demonstrou o iOS4, a Apple revelou a plataforma de publicidade mobile iAd.
A rede é administrada e vendida pela própria Apple, que rateia – 40/60 – a receita com o desenvolvedor do aplicativo. Na época, Steve Jobs mostrou os exemplos de “Toy Story 3″ e “Nike”, mas a Nissan é uma das primeira a apostar no novo formato, como o próprio Jobs apresentou em junho durante o anúncio do iPhone 4.
A plataforma iAd está sendo utilizada para promover o Leaf, primeiro modelo 100% elétrico com zero emissões a ser acessível ao mercado de massa, segundo a marca. A criação é da TBWA\Chiat\Day.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Trial Bay House by Heffernan Button Voss Architects is a home that has an interesting design to it. The home looks like a cube that has indented walls in it.
One of the main features of this home…
NEW YORK (AdAge.com) — Newspapers are edging away from demanding a fistful of coins at their vending machines and toward accepting plastic. Credit-card and debit-card readers aren't typically improving sales much, it turns out, but they might help the vending machines avoid irrelevance as newspapers hike cover prices and consumers swipe cards for more and more of their purchases. "Have you got eight quarters in your pocket right now?" one circulation executive said. "I rest my case."
Here is the ranking by Nielsen of the top 10 brand buzz during the football world cup.
Adidas seems to be the big winner…
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In every career, there are always a few times we’d all like to just get up and leave.
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div class=”imageleft”a href=”http://www.adrants.com/images/julia_stiles_stoli.jpg”img alt=”julia_stiles_stoli.jpg” src=”http://www.adrants.com/images/julia_stiles_stoli-thumb.jpg” width=”150″ height=”84″ //a/div
When you write about advertising every day, suffering de ja vu every once in a while comes with the job.
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Omegle the Chatroulette clone, is using this viral video success with Merton freestyling at the piano on Chatroulette with random people…
Advertiser: Omegle
Quem disse que existe uma “lei” alertando sobre a não existência de interatividade na mídia impressa ou qualquer outra mídia, que não digital? Afinal, o que você entende por interatividade? Se você tem uma boa resposta, logo vai compreender o contexto deste post-reflexão.
Muita gente sabe que, hoje em dia, fica difícil conquistar um consumidor se não propor a ele uma participação mais ativa. Por isso a importância de buscar ideias que entretém de forma interativa o consumidor, e não importa qual é a mídia ou o formato.
Na capa da revista britânica Design Week deste mês, o leitor pode recortar o desenho de uma barba e de um bigode, para depois se divertir com aqueles adornos.
Assim como a Esquire, a Design Week é uma revista que está constantemente inovando com abordagens diferenciadas, tanto no formato quanto no conteúdo. Para a sobrevivência destes meios, a importância de envolver o leitor de forma criativa, chega a ser uma obrigação.
A l’occasion d’une séance pour le magazine WAD, le photographe Matthieu Deluc et Creativ Sweatshop ont pu mettre en avant leur talent de composition avec ces clichés sur fond noir, doté d’accessoires tout en papier très réussis par Arjowiggings. Plus d’images dans la suite.
(TrendHunter.com) The MIKOH swimwear collection demonstrates one very important feature about fashionable bathing suits: it’s not just about how much flesh you can flash. Granted, their designs might show more than a little…
Dans la lignée du projet HP Workstations Performance, voici une nouvelle utilisation des imprimantes HP Photosmart afin d’animer le papier en temps réel et de raconter une histoire. Un travail sur une durée d’une semaine, par Tom Wrigglesworth et Matt Robinson basé à Londres.
“Crossfox. The compact off-road.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcelo Serpa
Executive Creative Director: Marcelo Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto, Leonardo Rua
Copywriter: Renato Simões
SEOUL (AdAge.com) — Coca-Cola has turned to "mommy bloggers" in South Korea to create word-of-mouth communication. The company is looking for powerful bloggers who are important local "digital influencers," said Kenth Kaerhoeg, group communications director for Coca-Cola's Pacific Group in Hong Kong.
(TrendHunter.com) Not only does black and white photography look incredible (setting a different tone than colored pictorials), but when done right it, can look incredibly alluring and seductive. A perfect example of this…
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