Hasta La Creative!

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Up in Calgary there’s a bit of a furor over a billboard campaign promoting a new condo complex.
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LONDON (AdAge.com) — The U.K. government is axing the $120 million Change4Life anti-obesity marketing campaign and asking marketers to take over the task of educating the public about healthy eating and exercise in return for not imposing new restrictions on food marketing. The move is part of a wider plan to cut by up to 50% the marketing budget of the cash-strapped U.K. government, currently the country's biggest advertiser.

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Joining Kellan Lutz and Eva Mendes, Avatar actress Zoe Saldana will model Calvin Klein Envy line of underwear in a new ad campaign.
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O primeiro teaser não revelou muito do filme, é verdade, mas não se pode negar que foi instigante. O segundo, revelado hoje pela Sony Pictures, também não mostra nenhuma cena, mas explora novamente as polêmicas e rápido crescimento da rede social criada por Mark Zuckerberg.

O filme, que estreia em outubro, é baseado em parte no livro “The Accidental Billionaires”. Roteiro de Aaron Sorkin e direção de David Fincher de “Se7en”, “Clube da Luta”, “O Curioso Caso de Benjamin Button”, entre outros.

Post originalmente publicado no Brainstorm #9
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Different kinds of agencies have different reasons for frustration over the value-based pricing debate. Nontraditional agencies, which never engaged in the pricing methodology that led to today's value-based pricing, are suffering alongside our traditional brethren paying the price for bad pricing. I'm not here to complain about unfairness but rather to suggest that, in fact, non-traditional agencies have a pricing approach that offers a better solution.

An executive at TCS Media who stole more than £500,000 from his employer to buy players for a football club where he was the chairman was today jailed for three years.

Voici l’excellent travail du jeune artiste allemand Surfap sur le jeu Super Mario. A travers un long travelling, le plombier apparait, suivant un muret urbain, et permet grâce à un excellent travail d’incrustation de retracer le chemin de Super Mario Bros sur la Nes.

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