Jul
12
Jul
12
Brands Bet on IPad Catalogs to Expand E-commerce Reach
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — While magazine reading and entertainment viewing are getting the early consumer buzz on the iPad, the real play for brands may be as an e-commerce platform.
Jul
12
How LeBron’s Entourage Got His ‘Decision’ on ESPN
Posted in: Uncategorized
NEW YORK (AdAge.com) — By now you've heard the offense against basketball star LeBron James' one-hour TV special to announce his team choice — that it was narcissistic, sullied his brand and blurred the journalistic line for ESPN. But what you haven't heard is the defense of the man who helped put the show together: uber-agent Ari Emanuel, who says "The Decision" forwarded the paradigm for advertiser-funded programming.
Jul
12
Latest Crop of Plus-Size TV Aims to Win by Not Focusing on Losing
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — From "The Biggest Loser" to "Dance Your Ass Off," weight-loss reality fare has ruled the airwaves for years. So it's somewhat ironic that scripted series seem to be headed in the opposite direction — several recent and new dramas are focused on plus-size characters who aren't fighting the battle of the bulge.
Jul
12
What Does It Take to Sell Magazines These Days?
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like "newsstand crack." Times have changed. According to a new analysis of various traits on 11,161 magazine covers between May 2006 and this April, Paris Hilton has become a cover "don't." Here, according to the analysis by GfK MRI, are a few other dos and don'ts.
Jul
12
Agente Cidadão: Blanket, Cold
Posted in: Uncategorized
“Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”
“Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”
This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
Published: June 2010
Jul
12
Don’t self treat
Posted in: UncategorizedCan you treat yourself better than your doctor?
Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.
Millions of people in India develop various medical complications due to not consulting to a docotor / physician before consuming medicines for minor ailments. Worldwide as well, self-medication is a huge problem. Government / non-government agencies in India and other countries have not started recongnising it as a growing problem and taken up the issue on a serious note. Patil Hospital, mumbaihad organised a ‘Patient Welfare Program’for educating patients / attendants / pharmacists / para-mecical staff / general public on various issues including ‘self medication’. The poster titled ‘Self Medication’ was highly successful in catching the attention and generating awareness among them on the importance of consulting a doctor before consuming any medication. Around 5000 people attended the program that was conducted for 10 days. The poster design was recreated in the size of a pamphlet and distributed to all the visitors. People could understand the complications and complexity associated with self medication. Many of them vowed to not indulge in self medication and also encourge their friends and relatives to do the same.
Advertising Agency: R&P Advertising and Media Communication, New Mumbai, India
Creative Directors: Abhay Patkar, Nitin Rajapurkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar
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Jul
12
Brasil lança campanha global para incentivar o turismo internacional
Posted in: Uncategorized
Junto com o lançamento do logo da Copa 2014 e os preparativos para o evento daqui 4 anos, o Brasil lançou uma campanha global para promover o país.
De responsabilidade da Embratur e produzida pela O2 de Fernando Meirelles, a iniciativa tem o slogan “O Brasil te chama, celebre a vida aqui”. A campanha, que será exibida em mais de 100 países, será apresentada oficialmente – e com peças inéditas – nessa segunda-feira, dia 12.
O objetivo é duplicar o turismo internacional no próximo ano, e colocar o Brasil entre os 15 destinos mais importantes do mundo até 2020 – atualmente é o 41º lugar.
O primeiro filme da campanha você assiste abaixo, e que achei surpreendentemente bom. Sem apelar para os velhos clichês do carnaval (apesar da trilha sonora), da malandragem e do povo “guerreiro” daquele comercial de cerveja.
Post originalmente publicado no Brainstorm #9
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Jul
12
Defaced Illustrations – The Ali Jabbar ‘Simple Public Figure’ Project Omits Facial Features (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Ali Jabbar ‘Simple Public Figures’ art installation shows just how familiar we are with some of the world’s most powerful and infamous personalities.
This faceless artwork features the likes of Barack…
Jul
12
Crescent Moon Cribs – The Mahina House by Webers Consulting is Architectural Heaven on Earth (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Mahina House by Webers Consulting is a crescent moon-shaped home set to be built on Kawau Island, which is just north of New Zealand. The all-white oceanfront pad with floor-to-ceiling windows is a…
Jul
11
Colun light: Bonsai, Bottle, Jet
Posted in: Uncategorized
“Your kid, without sugar. Colun light.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco
Agency Producer: Constanza Valdes
Account manager: Pablo Gacitua
Jul
11
Top 50 Trends of the Week (Jul 11) – From Webbed Beachwear to Double-Decker Party Yachts (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the week of July 11th, these are the Top 50 trends, which include Webbed Beachwear, 50s-Inspired Pictorials and Wandering Eye Photography. The rankings are based on hundreds of thousands of views and…
Jul
11
Lend a helping hand
Posted in: UncategorizedAdvertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Copywriter: Marie-Noelle de Chadarevian
Via [AdsOfTheWorld]
Jul
11
Youthful Fun Lookbooks – The 80s Purple Summer 2010 Collection Shot by JUCO (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The 80s Purple Summer 2010 collection lookbook, shot by photography team JUCO, features a fun-filled photo shoot that does a great job of displaying the label’s new line.
The models hit the beach, lounge…
Jul
11
Concrete Party Homes – House in Bryanston by Nico Van Der Meulen Architects Dazzles in South Africa (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This new home designed by Nico Van Der Meulen Architects is one massive, spacious and all around party house. The house is located in Johannesburg, South Africa.
With a home like the ‘House in Bryanston’…
Jul
11
Cannavaro e Louis Vuitton na final da Copa do Mundo 2010
Posted in: Uncategorized
Quando li que a taça da Copa do Mundo chegaria ao Soccer City, na final de hoje entre Holanda vs. Espanha, em uma caixa especial da Louis Vuitton, não imaginava que seria com tamanho destaque.
A Copa entrou carregada por Fábio Cannavaro, o zagueiro italiano que a levantou em 2006, e foi revelada tendo a Louis Vuitton aberta com uma chave. O breve, mas marcante evento, foi organizado pela FIFA com ideia da própria grife.
Tudo bem que logo em seguida um maluco tentou pegar a taça – e a FIFA censurou as imagens – pois logo apareceram seguranças-ninjas de algum lugar que ninguém sabe onde.
Post originalmente publicado no Brainstorm #9
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Jul
11
Faux Fortune 500 Advertising – Ad Busters’ Spoof Ads Mock Major Corporations (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Taking shots at major corporations by mimicking their advertising is nothing new. But no one does it as well as the folks at Ad Busters. These Ad Busters spoof ads are both hilarious and quite sobering.…
Jul
11
Sneak Peek Fashion Snaps – Miguel Reveriego GQ Guest Gallery Shows He’s the Luckiest Photog Ever (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This month’s GQ.com ‘guest gallery’ featured photographer is Miguel Reveriego. The Spanish photographer has been charged with the oh-so-difficult task of photographing the likes of Gabriela Calthorpe,…
Jul
11
Next-Gen Batmobiles – Khalfi Oussama’s BMW-Badged X9 Concept is One Aggressive Machine (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Khalfi Oussama’s BMW-badged X9 concept is a dream car reminiscent of Batman’s Tumbler. Its aggressive lines, curved sculpting and ferocious front grill would certainly draw some attention on the street.…
Jul
11
TV2, Vampire Diaries: Bloody cooler
Posted in: Uncategorized
“Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
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