BBC Unveils Original U.S. News Site


NEW YORK (AdAge.com) — At a time when many newsrooms are contracting or consolidating, the BBC is growing its editorial operations with an original news site aimed at the American audience. Launching Thursday, BBC.com will feature U.S.-focused articles on politics and general news to be produced by a staff of around 10 journalists based in the company's Washington bureau. BBC.com defaults viewers to BBC.co.uk, the U.K. home page, but will change over for the launch.

IPA Report: Ads that Win Awards Are 11 Times More Effective


LONDON (AdAge.com) — A study carried out by the U.K.'s Institute of Practitioners in Advertising claims to prove a direct link between creativity and effectiveness that it's touting as a good argument for quality over cost.

Love Paper Posters

Voici une série de posters par la marque de papier Fedrigoni dans le cadre du London Showroom. Afin de se rapprocher de la communauté des graphistes, elle a choisi de proposer des visuels permettant de démontrer les possibilités que le papier offre pour des créations artistiques.



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Previously on Fubiz

How to Connect With the Digital Latino


With nearly 23 million Hispanics online in 2009 and consuming just about everything with a social aspect to it, the online-social-mobile-gaming media world has become their new digital Plaza del Pueblo. Now is the time for marketers to capitalize on the growth and momentum of the digital plaza.

Microsoft’s Bing Still Trying Not to End Up Like Apple’s eWorld

div class=”imageleft”a href=”http://www.adrants.com/images/bing_thelma_louise.jpg”img alt=”bing_thelma_louise.jpg” src=”http://www.adrants.com/images/bing_thelma_louise-thumb.jpg” width=”150″ height=”84″ //a/div

Microsoft is out with a couple new ads for Bing. The ads parody movie classics such as Easy Rider and Thelma and Louise.
pa href=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/0/da”img src=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/1/da”img src=”http://feedads.g.doubleclick.net/~a/GcdP3Wb-cK27p4ee1EwyvrBcCU4/1/di” border=”0″ ismap=”true”/img/a/p

IAd Forebears Provide Glimpse of Future for New Platform


NEW YORK (AdAge.com) — It's going to be hard to gauge the impact of iAds, which work like fully functional mini-apps operating within other apps, for some time. They launched less than two weeks ago, and many charter advertisers still haven't gone live with their campaigns. But early word from developers as well as competitors like the mobile ad network Greystripe are hinting at what's to come.

Braincast: Online vs. Offline, FarmVille e @EarlyBird

Continuando com os posts mais retweetados da semana, comentamos nesse Braincast sobre o anúncio de jornal sobre a diferença entre online e offline, os produtos reais do FarmVille na 7-Eleven e do perfil promocional do Twitter, o @EarlyBird.

Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie


Medieval diner with all your facebook friend by HTC

What would you do if you could gather all your facebook friends in one place?

Advertiser: HTC

Hey Isiah Mustafa, Obama Girl Loves Adrants. Don’t You?

div class=”imageleft”a href=”http://www.adrants.com/images/isiah_mustafa_old_spice.jpg”img alt=”isiah_mustafa_old_spice.jpg” src=”http://www.adrants.com/images/isiah_mustafa_old_spice-thumb.jpg” width=”150″ height=”83″ //a/div

So when Obama Girl aka Amber Lee Ettinger was all the rage, she was kind enough to send us a personalized message telling us how much she loves Adrants and why everyone should read it if they’re interested in advertising.
pa href=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/0/da”img src=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/1/da”img src=”http://feedads.g.doubleclick.net/~a/dYWQlNDTn03djOBQpK7OygRo7Do/1/di” border=”0″ ismap=”true”/img/a/p

Teens are stupid according to tobacco industry leaked viral video

An evil speech from the supposed tobacco industry in this viral video to raise awareness about cancer…

Advertiser: Irish Cancer Society

Agency: Laughing Kookaburra Creative!

Campanha personalizada da Old Spice tem até pedido de casamento

Old Spice Marry

A campanha de vídeos personalizados da Old Spice continua gerando muito assunto, o que pra mim já forma um dos maiores cases de social media que já vi. O @crisdias discorda, mas depois ele vai fazer um post sobre o assunto.

Pois bem, a iniciativa teve até um pedido de casamento feito pelo “The Man”. Johannes S. Beals (@Jsbeals) publicou em seu Twitter uma mensagem para o Old Spice: “Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin”.

O pedido se concretizou (abaixo) e Angela disse “sim”.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie


Audrina Patrige Removes Bikini, Dons Jeans For Bongo

The Hills girl, Audrina Patridge, following her stint pimping Carl’s Jr. while spilling out of a gold bikini, is now the new face of Bongo Jeans.
pa href=”http://feedads.g.doubleclick.net/~a/EhdNDEXqvmK80dDzwKpsgBEwMw0/0/da”img src=”http://feedads.g.doubleclick.net/~a/EhdNDEXqvmK80dDzwKpsgBEwMw0/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/EhdNDEXqvmK80dDzwKpsgBEwMw0/1/da”img src=”http://feedads.g.doubleclick.net/~a/EhdNDEXqvmK80dDzwKpsgBEwMw0/1/di” border=”0″ ismap=”true”/img/a/p

Nearly Half of Baby Boomers Haven’t Saved Enough for Retirement

Nearly half of baby boomers are "at risk" of running out of money during retirement, according to a new study from the Employee Benefit Research Institute. This should be a growing concern for marketers. In 2008, total spending by boomers was $2.65 trillion.

@EarlyBird publica primeira oferta em parceria com a Disney

Disney Early Bird

O perfil promocional do Twitter, @earlybird, como falamos aqui na semana passada, iniciou hoje a sua primeira ação.

Em parceria com a Disney, a oferta é um “compre um, ganhe outro” para ingressos do filme “Aprendiz de Feiticeiro”. A promoção só é válida para estadounidenses.

O que o @earlybird fez, na verdade, foi apenas retweetar as mensagens originais do perfil @DisneyPictures. Essa é a segunda ação do estúdio com o Twitter, já que foi a primeira empresa a trabalhar com Promoted Trending Topic para “Toy Story 3″.


‘Inception’: Are We Witnessing the Birth of the Next Billion-Dollar Movie Franchise?


High Heel Hairdos – The Alto Palermo Mall Ads Feature Purchasable Hair Styles (GALLERY)

(TrendHunter.com) I have never seen a mall ad campaign as effective as the Alto Palermo Mall Ads. These ads were shot by photography duo Victoria Weill and Francisco Ferro for the Alto Palermo mall in Argentina.

The tagline…

Billboards Ameliorate Message With Velocious Precision

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Seattle-based agency Creature has launched a new campaign called Citywise for the City University of Seattle. The campaign touts the school’s philosophy which is said to encompass a “unique blend of experiences, both in and out of the classroom.”
pa href=”http://feedads.g.doubleclick.net/~a/ojwIUKmM-wC7H1yaKZMVIUs8gBc/0/da”img src=”http://feedads.g.doubleclick.net/~a/ojwIUKmM-wC7H1yaKZMVIUs8gBc/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ojwIUKmM-wC7H1yaKZMVIUs8gBc/1/da”img src=”http://feedads.g.doubleclick.net/~a/ojwIUKmM-wC7H1yaKZMVIUs8gBc/1/di” border=”0″ ismap=”true”/img/a/p

Yet Another Fashion Brand Does the Same Old Thing

div class=”imageleft”a href=”http://www.adrants.com/images/versace1-366×500.jpg”img alt=”versace1-366×500.jpg” src=”http://www.adrants.com/images/versace1-366×500-thumb.jpg” width=”150″ height=”204″ //a/div

Dark, distant look? Check. Emotionless look? Check. Hipsteresque pose? Check. Small breasts? Check.
pa href=”http://feedads.g.doubleclick.net/~a/GmT17hjuOoxv9sCKwgRKyXAcUQM/0/da”img src=”http://feedads.g.doubleclick.net/~a/GmT17hjuOoxv9sCKwgRKyXAcUQM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/GmT17hjuOoxv9sCKwgRKyXAcUQM/1/da”img src=”http://feedads.g.doubleclick.net/~a/GmT17hjuOoxv9sCKwgRKyXAcUQM/1/di” border=”0″ ismap=”true”/img/a/p

Disheveled Grunge – The VNFold Magazine Spread by Ruben Vega is the 90s All Over Again (GALLERY)

(TrendHunter.com) If you haven’t already jumped on the 90s grunge fashion bandwagon, then the VNFold Magazine spread by Ruben Vega will definitely push you in the right direction.

Not only does this model look like she…

Batumi Aquarium

Le cabinet Henning Larsen est lauréat du concours mis en place pour la réalisation du “Batumi Aquarium”. Ce batîment d’une superficie de 2 000 m2 s’inspire de la forme et des caractéristiques des cailloux et des galets remodelés par les vagues. Plus de visuels dans la suite.



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