BBC Unveils Original U.S. News Site
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NEW YORK (AdAge.com) — At a time when many newsrooms are contracting or consolidating, the BBC is growing its editorial operations with an original news site aimed at the American audience. Launching Thursday, BBC.com will feature U.S.-focused articles on politics and general news to be produced by a staff of around 10 journalists based in the company's Washington bureau. BBC.com defaults viewers to BBC.co.uk, the U.K. home page, but will change over for the launch.