(TrendHunter.com) For the month of July 2010, these are the Top 50 bizarre trends, which include Charitable Body Modifications, Surreal Field Photography and Raw Tattoo Photography. The rankings are based on millions of…
(TrendHunter.com) Embracing the sheer fad that has hit fashion houses across the globe, the Natalie B Coleman SS11 collection nevertheless puts its own unique spin on this theme. First of all, there is a focus on “ghostly…
Advertising Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Associate Creative Director: Karim A. Yusuf
Copywriter: Nada Hesham
Art Director: Ramy Abd El Azim
Grpahic Designer: Ayman S. Anwar
Animation: Ayman S. Anwar
Sound Editor: Omar El Abd
Editor: Hesham Belal
Account Manager: Rania El Kest
Account Executive: Mohamed El Sharawy
NEW YORK (AdAge.com) — Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.
NEW YORK (AdAge.com) — Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.
Eric Silver is being replaced in his post as chief creative officer of DDB, New York, a little over a year after he jumped into the role to replace the office's longtime creative leader, Lee Garfinkel. The Omnicom Group agency has appointed Matt Eastwood, chief creative officer of DDB, Austrailia, to take over Mr. Silver's duties, while Mr. Silver is moved elsewhere within the network.
Quem é de Twitter twitta sempre sobre as polêmicas mais infrutíferas do mundo, diariamente. Mas é ali no meio do burburinho sobre o nada que surgem informações que podem interessar. Uma das questões que no momento estão bastante interessantes é sobre a corrida de fechamentos proposta pelos dois grandes festivais do ano aqui em São Paulo: de um lado, o competente Planeta Terra, com um bom histórico de organização, atrações e custo-benefício; de outro o SWU, estreante com pinta de quem vem para fazer muito barulho, querendo fazer da simpática Fazenda Maeda um grande revival de Woodstock.
Estava procurando informações sobre bandas que já fecharam para o line-up de ambas, preço e outras coisas quando encontrei o Songkick. Trata-se de um site deveras interessante para listar shows, tanto os que você pretende ir quanto os que marcaram a sua vida e valem entrar em seu Gigography.
E o sign up é feito todo em um clique, autenticação por Facebook, coisa fina! Rapidinho eu já havia montado meu perfil, importado bandas favoritas do Last.fm, colocado uns links, adicionado shows que vi e que gostaria de ver.
O sistema permite que você siga (track, no caso), artistas, locais, festivais/shows e amigos. Então para saber quando é o próximo show do Belchior, basta seguí-lo. Quais serão as novidades do SWU? Só seguir o festival. Quer saber que shows tenho interesse? Só me seguir.
Até incluí o glorioso show do Easy Star All-Stars que vi no ano passado e que não constava na lista do sistema. Aí sim, tudo simples de fazer. Dá até incluir o show que sua banda fez na garagem da casa do seu tio e entrar para o rico histórico mundial de shows… \m/
Dá até para fazer tudo pelo Last.fm, mas ele me parece bem mais confuso para esta questão de shows. O Songkick me parece mais simples e focado, tem poucos usuários brasileiros ainda e superou minhas expectativas. Agora é acompanhar por lá para me decidir se vou ao SWU e/ou ao Planeta Terra ou se vou em outros. Vai que o Mars Volta anuncia uma turnê brasileira ainda em 2010 e faz eu mudar completamente de idéia em relação aos demais shows?
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Dean Foods' CMO Rick Zuroweste talks about how the consumer is changing marketing in an interview for Fast.Forward.
div class=”imageleft”a href=”http://www.adrants.com/images/Cisco-Ted-From-Accounting.jpg”img alt=”Cisco-Ted-From-Accounting.jpg” src=”http://www.adrants.com/images/Cisco-Ted-From-Accounting-thumb.jpg” width=”150″ height=”139″ //a/div
Having worked with high tech clients back in the dot com days, we’re accutely aware of their unending need to give everything an acronym.
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(TrendHunter.com) As a writer, the Little Black Book iPhone 4 Case is definitely something that appeals to me. Standing out from all the other iPhone cases that have hit the market, it brings a dash of old-fashioned charm…
Já falamos aqui de diversos sites que, integrados as plataformas sociais como Twitter e Facebook, montam um filme ou história personalizada. Relembre alguns: Stella Artois, Prototype, MoMA, True Blood, Vodafone.
Porém, a palavra final – pelo menos por enquanto – nesse tipo de integração social visual vem da Swisscom, uma provedora de TV e internet da Suiça. Se você não considerar a melhor, pelo menos é a mais divertida.
O que eles fizeram foi um trailer de filme de terror fictício, chamado “Lost In Val Finestra”, construído a partir de seus dados do Facebook. Ao acessar o site e se conectar com seu perfil na rede social, você pode escolher o “elenco” que fará parte da história.
Se você quiser ver o resultado antes de criar um, siga esse link, criado pelo amigo Alexandre Maron.
Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person will take to the internet, bemoaning the Snookification of American youth and preaching the perils of cavorting in non-staph-guarded Jacuzzis. And he or she will miss the point — not about "Jersey Shore," which doesn't exactly aspire to anything more than entertainment — but about MTV itself. There's a lot more on the responsibility side of the ledger than its critics care to admit.
div class=”imageleft”a href=”http://www.adrants.com/images/zoe_saldana_calvin_klein_envy_more.jpg”img alt=”zoe_saldana_calvin_klein_envy_more.jpg” src=”http://www.adrants.com/images/zoe_saldana_calvin_klein_envy_more-thumb.jpg” width=”150″ height=”101″ //a/div
Here’s some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren’t enough for you, there’s video coming in mid-August with Saldana talking about CK’s envy-inducing underwear.
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For Sterling Cooper Draper Pryce, it was a box of sandwiches at the Pierre. For the three co-founders of Shine, it was a Perkins Restaurant in Madison, Wisc., circa August 2001. And while certainly a different time — not to mention a very different cultural context and set of circumstances — there are a few truisms that likely ring true for virtually any new agency. It's been said that going back to the beginning is the best way to continue moving forward; so sit back, pour a martini and revel in a few thoughts on the joy of the startup.
div class=”imageleft”a href=”http://www.adrants.com/images/unicef_uk_put_it_right.jpg”img alt=”unicef_uk_put_it_right.jpg” src=”http://www.adrants.com/images/unicef_uk_put_it_right-thumb.jpg” width=”150″ height=”83″ //a/div
So here’s yet another look at the plight of less then fortunate children across the globe.
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NEW YORK (AdAge.com) — Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.
UK Radioplayer, the free online radio player set to launch later this year, has appointed its project leader Michael Hill to the new position of managing director.
Advertisers’ trade body ISBA and agency trade body IPA have expressed concern that ITV, Channel 4 and Five will use the abolition of airtime trading rules to increase the price of advertising on TV.
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