(TrendHunter.com) The photography of Edoardo Pasero is so mind-blowing and raw that the word “intense” hardly describes his talent. This photographer is all about simplicity; each shot comes across natural, yet, filled…
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OK. We are WIDE awake this morning thanks to Nike and Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication…even on Adrants.
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ZenithOptimedia has today upped its forecasts for all UK media in 2010, led by triple growth in out-of-home media, up 9.8% year on year.
Property website Zoopla, which recently handed VCCP and Vizeum £8m of creative and media business, has created an augmented reality iPhone app detailing all 27 million UK properties.
Nesquik is launching a £3m marketing campaign to promote its new recipe, which is free from artificial ingredients, and to highlight the health benefits of the powder drink for children.
Channel 4 has appointed head of online products Richard Davidson-Houston to the new role of head of online as part of the restructure being led by chief executive David Abraham.
A Pepsi acaba de reiniciar a guerra das colas com um novo comercial. Na verdade, um remake do famoso filme de 1995, veiculado no Super Bowl, que mostra dois entregadores de refrigerante – um da Pepsi e outro da Coca-Cola – confraternizando em um restaurante (ou quase isso).
Assim como o comercial original, criado pela BBDO, o “Diner 2.0″ também foi dirigido por Joe Pytka. Mas a agência responsável agora é a TBWA/Chiat/Day.
Algumas diferenças que merecem destaque: Agora os produtos protagonistas são na versão sem açúcar; a música que toca na jukebox não é mais “Get Together” dos Youngbloods, e sim “Why Can’t We Be Friends?” do War; e o final também é diferente, mais relevante para os dias de hoje.
Assista abaixo o novo filme, e em seguida o original:
Post originalmente publicado no Brainstorm #9
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Découverte de ce requin gonflable installé sur le bâtiment de Discovery Channel, en 5 parties. Située à Silver Spring dans le Maryland, cette installation a été créée grâce à un système de rentrée d’air et en l’honneur de la Shark Week débutant le 1er aout. Plus d’images dans la suite.
As características “alienígenas” do Droid X – produzido pela Motorola – continuam sendo exploradas nas campanhas do aparelho.
O filme foi encomendado pela Verizon, e mesmo esse sendo de outro planeta aposto que o Steve Jobs vai dizer que também dá problema na antena.
A criação é da agência mcgarrybowen, com produção da Biscuit Filmworks.
Post originalmente publicado no Brainstorm #9
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Bulmers cider is rolling out a summer promotional tour to coincide with the launch of its new website.
Visits to The Times and The Sunday Times websites have fallen by two-thirds since parent company News International erected paywalls last month, according to new data.
Visits to The Times and The Sunday Times websites have fallen by two-thirds since parent company News International erected paywalls last month, according to new data.
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Director: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrator: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar
(TrendHunter.com) Once in a while, an editorial spread will combine two contrasting elements, such in the case of the Vogue Italy July 2010 issue. The model in the shoot looks glamorous, but her surroundings are torn up…
BATAVIA, Ohio (AdAge.com) — The oil industry hasn't exactly been the darling of social media lately, nor have service-station operators been particularly progressive marketers. That makes the increasingly sophisticated social and digital-media campaign from the company that operates gas stations in Walmart parking lots that much more remarkable.
The number of ads on Facebook has rocketed by a third in the last year as marketers increasingly look to harness the world’s largest social networking site.
Travel companies are looking to undecided holidaymakers to offload last minute vacancies in today’s papers with big sales all ‘ending soon’.
Recently I was introducing you the launch of Peugeot’s competition for which I am enroled as a juree.
One of the 6 categories for the competition is Environment. The Environmnet is in the core value of Peugot brand and I would like to digg it.
The first video is about the future of[…]
UKTV is aiming to launch so-called ‘pull-on-demand’ services on Virgin Media and BSkyB’s pay-TV platforms by the end of the year and is in talks with Project Canvas, according to commercial chief Julia Jordan.
Nice fake inspired by the Jesus KitKat with a McDonald’s burger bun grilled with the Burger King logo…
Advertiser: Burger King
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