This is how Google website would look like after an oil spill.
You can create your own oil spill on any website with instantoilspill.com
Agnecy: Cleaner Future (Mark & Phil and Greener Media)
by creative director Daniel Schutzsmith
web designer and programmer Daniel[…]
Coup de coeur sur le projet personnel “Musically Inspired Album Covers” de l’artiste londonien Simon C. Page. Cet illustrateur conçoit des pochettes de disques qu’il a pu imaginer en écoutant les titres et albums en question. Des visuels de qualité à découvrir dans la suite.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Myles Allpress
Copywriter: Adam Fine
Post Production: Inness Robins
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Especially for women, who despite all their vanity must cope with this problem.
Solution: Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. The action began on Internationall Women’s Week. In front of a central document agency in the city of São Paulo, the Koleston Spot for Beauty was built, a mix of beauty parlor and photographic studio. There, women went through a session of beauty, including hair and makeup and then they were photographed by a professional. Immediately the picture was printed so that they could get a new ID. It was also sent by e-mail for use on Facebook, Orkut, Twitter.
Result: The ID snapshot, which for years was a source of shame, has now become a source of pride. The action had the participation of more than 2000 women and it stimulated the renewal of IDs and drew media attention. It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Rodolfo Fernandes
Copywriter: Daniel Funes
Published: August 2010
IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
Published: April 2010
“Brain Teasers: anytime, anywhere.”
The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?
The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
“After a hot shower your skin will love Dove Body Milk.”
The challenge: Millions of body lotion samples are never opened; they remain glued to ads in magazines, disappear inside handbags, or get thrown in the bin. What could we do to make sure this does not happen to Dove Body Milk?
The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
“Artwork by elephants.”
The elephants at Perth Zoo are artists. Using paintbrushes, their trunks and even their feet, Tricia and Permai create paintings as part of an enrichment program designed to keep them stimulated, healthy and happy. Funds raised from their artworks go towards Perth Zoo¹s Wildlife Conservation Action to help protect threatened species worldwide. To help raise awareness of their artwork and increase sales, The Brand Agency Perth created this campaign.
Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Danielle Glenister
Copywriter: Mitch Mitchell
Retouching: Nicola Commons / Lightfarm Studios
Un modèle de babyfoot extrêmement luxueux pour un prix d’environ 20 000 $. Conçu en acier, aluminium et en verre, ce jeu revet un habillage qui donne un aspect stylisé à cet objet nommé “Lux Minimalist Football”. Plus de visuels de cette création de Pool Table Portfolio dans la suite.
YouWorkForThem a eu la brillante idée de s’amuser avec leurs typographies. Après le choix de 5 typographies du collectif, ces artistes ont eu l’initiative de voir comment celles-ci s’accorderaient face à l’ajout de l’eau. Des rendus étonnant à découvrir dans la suite.
The Candwich is the new marketing crazy idea. Put a sandwich in a can and it’s a candwich!
Already 3 different tastes of candwich are existing:
– Candwich BBQ Chicken
– Candwich PBJ Strawberry
– Candwich
This candwich has been designed to be distributed in vending machine. The[…]
Credits
Title of Ad: “Selfishness”
Company Name NEOGAMA/BBH
Product or Service: MENTOS
Advertiser/Client: PERFETTI VAN MELLE
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator :Fernando Dias De Souza
Art Buyer: Mariah Bayeux, Janaína Lacerda and Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Manager: Mariana Magalhães and Filipe Albuquerque
Planner: Eduardo Lorenzi and Diana Junqueira
Advertiser’s Supervisor: Marco Seregni and Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico and Eduardo Oliveira
(TrendHunter.com) Frederique Morrel creatively takes animal molds and covers them with incredible tapestries. Fiberglass taxidermy molds are covered by the vintage tapestries to give the sculptures their realistic shape.…
“In a KIA Sportage any landascape seems to be flat.”
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas
(TrendHunter.com) Trend Hunter is no stranger to the amazing photography of Jean-Francois Carly. The most recent installment of Jean-Francois Carly’s work features images of ink-covered subjects, shot in both color and…
This is about brands and the product life cycle. It's an arcane subject that may be at the core of your business prospects, but it still made you nod off in business school, and ever since. So permit me to talk about Cougars, also known as MILFs.
NEW YORK (AdAge.com) — Ad Age Editor in Chief Rance Crain offers a glimpse into what our news organization was really like during the "Mad Men" era.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
