Augmented Shadow

Une belle application pleine de fantaisie, avec cette interface et table montrant des ombres artificielles ainsi que des objets tangibles. Un travail sous openFramework par le créatif Moon Joon, qui permet de jouer et d’utiliser les ombres entre monde réel et monde virtuel.



shadow2

Previously on Fubiz

Esurance Brings Back the Dot Com Tagline

div class=”imageleft”a href=”http://www.adrants.com/images/esurance_office.jpg”img alt=”esurance_office.jpg” src=”http://www.adrants.com/images/esurance_office-thumb.jpg” width=”150″ height=”89″ //a/div

Jesus. It’s like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence.
pa href=”http://feedads.g.doubleclick.net/~a/j961Pg3pOCACzqdacO4ftMSCv1k/0/da”img src=”http://feedads.g.doubleclick.net/~a/j961Pg3pOCACzqdacO4ftMSCv1k/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/j961Pg3pOCACzqdacO4ftMSCv1k/1/da”img src=”http://feedads.g.doubleclick.net/~a/j961Pg3pOCACzqdacO4ftMSCv1k/1/di” border=”0″ ismap=”true”/img/a/p

First Love Photography – ‘Storia D’Amour’ by Kalle Gustafsson for Shufti Magazine (GALLERY)

(TrendHunter.com) There has been several different spreads featuring couples trying to recreate that golden moment of love, but only the ‘Storia D’Amour’ pictorial by Kalle Gustafsson for Shufti Magazine looks realistic.…

Lynx World Cup Ad Begs Many Questions

div class=”imageleft”a href=”http://www.adrants.com/images/LynxWorldCup_bra_shirt_over_face.jpg”img alt=”LynxWorldCup_bra_shirt_over_face.jpg” src=”http://www.adrants.com/images/LynxWorldCup_bra_shirt_over_face-thumb.jpg” width=”150″ height=”75″ //a/div

So…what is this World Cup-themed Lynx poster campaign trying to say?
pa href=”http://feedads.g.doubleclick.net/~a/Nj7m5qpIycATmuUajvFJl7Ogxe0/0/da”img src=”http://feedads.g.doubleclick.net/~a/Nj7m5qpIycATmuUajvFJl7Ogxe0/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/Nj7m5qpIycATmuUajvFJl7Ogxe0/1/da”img src=”http://feedads.g.doubleclick.net/~a/Nj7m5qpIycATmuUajvFJl7Ogxe0/1/di” border=”0″ ismap=”true”/img/a/p

SeeSaw reaches less than 1% of VoD market

Video-on-demand platform SeeSaw has yet to make a significant impact in the UK, reaching less than 1% of the VoD market, according to new figures out today.

Sony Dash (iPad clone) Sun man viral video

The new iPad clone from Sony is named Sony Dash as you can dicover it in this viral video campaign…

Advertiser: Sony Dash

NME Radio retrenches as IPC closes live station

IPC Media has closed the live NME Radio station, launched under licence by Xfm founder Sammy Jacob’s DX Media, and replaced it with an online-only automated service.

Out-of-home revenues up 14.6% year on year to £204m

The UK out-of-home media industry took revenues of £204m between January and March this year, up 14.6% when compared with the first three months of 2009, according to figures from the Outdoor Advertising Association.

Shawn Smith

Shawn Smith est un artiste texan réputé depuis plusieurs années. Il travaille notamment avec du contreplaqué, sculpte et compose des oeuvres impressionnantes représentant le plus souvent des animaux en pixel-art. Plus de visuels à découvrir dans la suite de l’article.



shawnsmith3

shawnsmith7

shawnsmith5

shawnsmith4

shawnsmith9

shawnsmith8

shawnsmith1

shawnsmith1c2a7

shawnsmith15

shawnsmith14

shawnsmith11

shawnsmith6

shawnsmith10

shawnsmith2

















Previously on Fubiz

RBS promotes 14-point customer service pledge

Royal Bank of Scotland (RBS) has launched a 14-point ‘Customer Charter’, vowing to transform itself into the UK’s most customer-friendly high street bank.

CST, Fallon and Ogilvy among those represented in The Hospital Club 100

The Hospital Club has announced its shortlist of the 100 most influential people believed to be shaping London’s creative scene in 2010, including strong nominations from Anomaly, Adam & Eve, AKQA, CST, Fallon, Mother London and Ogilvy.

Pandora: iPad Will Be A Bigger Ad Platform for Us Than iPhone


CHICAGO (AdAge.com) — Mobile devices have been a boon for web music service Pandora, but with its big, portable screen, Apple's iPad gives it something the other platforms don't: more real estate for display advertising.

Glorious! soups parts company with Marco Pierre White

Glorious!, the chilled-soup maker, has severed ties with celebrity chef Marco Pierre White as part of a major revamp.

Waitrose to launch dedicated YouTube channel

Waitrose is to launch a branded channel on YouTube, as the retailer continues its attempt to appeal to food enthusiasts.

Rapp recruits planning director and technical head

LONDON – Rapp has made a number of hires, including Iain Noakes as planning director, and Steve Furminger in the new role of chief technical officer.

Amnesty International – Russian Doll



www.youtube.com/watch?v=R5c_C9Ug_J8

And here’s the print:

Click to enlarge the creative ad / design

Film credits
Agency : La Chose, Paris
Account manager : Fanny Camus Tournier, Mickael Krikorian
Creative Director : Pascal Grégoire
Copywriter : Axel Didon, Kevin Colinet, Benjamin Parent
Art Director : Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Production Company : Rods Films
Executive Producer : Alexandre Richardot
Line Producer : Julie Piganiol
Production Manager : Emeline Courtecuisse
1rst AD : Severine Bouvier
Production Assistant : Thibaud Noyer
DOP : Nicolas Loir
Camera Assistant : Vincent Toubel
Electrics : Olivier Benoist, Romain Droy
Grip : Stephane Germain
Set Designer : Gael Leroux
Painter : Virginie Louis
SFX : JC Spadaccini

Print credits
Agency : La Chose, Paris
Account manager : Fanny Camus Tournier, Mickael Krikorian
Creative Director : Pascal Grégoire
Copywriter : Axel Didon, Kevin Colinet
Art Director : Arnaud Deneux
Ilustrator : Real Lies


Time Magazine for iPad

Voici la présentation de la future application iPad du Time Magazine, développé en 40 jours, et présentant la prochaine version numérique. Un travail à mi-chemin entre l’édition papier et l’édition digitale, et une dimension interactive et multimédia à découvrir en vidéo.



timeipad4

timeipad3

Previously on Fubiz

Freedent: Swing, Army

Advertising Agency: CLM BBDO / Boulogne Billancourt, France
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Director: Les Uns
Production: Stink France
Post Production: Nightshift
Published: May 2010


Scho-ka-kola: Chases sleep away

“Chases sleep away. Scho-ka-kola. The Energy-Chocolate. Strengthens and revives.”

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges
Creative Director: Marco Obermann
Art Director: Jean-Pierre Gregor
Copywriters: Alfredo Hirschfeld, Christopher Nothegger
Illustrator: Christoph Mett www.mettador.com


Volkswagen Eos: Umbrella

“Closed / Open. The Eos. The coupé-cabriolet by Volkswagen.”

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: François Massinon
Art Director: Massimo De Pascale
Account Team: Sylvie De Couvreur, Miguel Aguza