Découverte du clip de la chanson “Le Dimanche” par le duo Volo sur une réalisation de Tom Haugomat, Quentin Baillieux et Bruno Mangyoku. Un beau travail d’animation 2D produit par Nicolas de Rosanbo et le studio Cube. Le titre est issu de leur album “En attendant”.
Olhos voltados para o Cannes Lions. Um bom momento para as marcas provarem que estão mais aptas a inovar, trazendo novidades que podem surpreender quem está por lá, acompanhando “in loco” o evento, ansiosos por novidades e boas inspirações.
Quem chamou a atenção da imprensa e dos participantes hospedados na Riviera, esta semana, foi a Unilever, com o seu Share Happy Machine, uma vending machine interativa que reconhece o sorriso da face dos usuários e dá dicas do sorvete mais adequado com a intensidade da alegria de quem está utilizando a plataforma.
A vending machine também se integra com as redes sociais, permitindo enviar as fotos divertidas para o Facebook.
Ainda existe uma expectativa sobre quando a máquina vai chegar ao comércio tradicional. Mas o que realmente importa, por enquanto, é perceber que existe mesmo um movimento a favor da inovação no ponto de venda. Afinal, os maiores anunciantes do mundo estão testando novidades incríveis ultimamente (aqui, aqui e aqui).
NEW YORK (AdAge.com) — Conde Nast found something to do with one of the magazine brands thrown on the scrap-heap during the recession: Turn it into a mobile app. Gourmet magazine, shuttered last fall, is coming back as Gourmet Live. It's not a web version of the old magazine but a social food app built on the Gourmet content archives.
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Copyranter likes to call it AssCrackVertising. We just like to call it awesome.
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ITV has kept hold of the top spot in Brand Republic’s branded app chart this week, with jewellery retailer Tiffany & Co making the highest new entry with its engagement ring finder.
Richard Desmond’s Daily Star is to hit retailers’ tills to the tune of almost £1m a year, as it clamps down on the cover-price margin of its tabloid newspaper.
Advertising Agency: DDB, Auckland, New Zealand
Art Director: Matt Swinburne
Writer: Brett Colliver
Group Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Account Executive: Sarah Burilin
Account Director: Libby Weston-Webb
Agency Producer: Tania Jeram
Creative Director: Daniel Wright (Tribal/DDB)
Interactive Designer: Steven Leong (Tribal/DDB)
Senior Developer: David Vaughan (Tribal/DDB)
Developer: Rowan Oulton (Tribal/DDB)
Senior Account Manager: Tim Cullinane (Tribal/DDB)
Editor: Steve Gulik
Brief: New Zealand’s coastline is almost as long as the USA’s. We have more recreational boaties in the water than anywhere else in the world. Unfortunately, we also have more reckless, irresponsible, and intoxicated boaties than anywhere else. With little government funding, the New Zealand Coastguard is forced to patrol this vast area with just 75 boats. Their volunteers are often faced with the futile task of finding a needle in a haystack. We wanted to show the country how tough this can be for the Coastguard and why they need support.
Creative Execution: When you combine the New Zealand Coastguard’s lack of government funding with the enormity of their task and the inexplicably naïve attitude that the New Zealand public has towards ocean safety, we needed to give them a wake up call. The live rescue event was a very relevant way to do this as it gave the public first hand insight into what Coastguard volunteers are up against. It gave the country a reality check that put an end to their misguided complacency, and made them realise that the Coastguard need their help and support.
Creative Solution: So we let them experience it. We capsized a boat, stranded 4 people in the ocean, and challenged New Zealand to find and save them, in the world’s first live-rescue event. At 1810, real time POV TV and radio spots put viewers into the shoes of a Coastguard volunteer in a rescue operation to find the missing boaties. The direct response TV and radio drove people online where they found themselves in a search plane simulator racing against the clock in real time. A GPS locator fed the live position of the real capsized boat into the simulator.
Results: Thousands of virtual volunteers soon realised they were faced with a hopeless situation. 1.8% of those who took part in the mission were successful. 98.2% were not. The live event captured New Zealand’s imagination and was covered by the country’s leading news networks. It left people with the sobering reality check that if they had been one of the missing people they would have had less than a 2% chance of survival. It proved that the Coastguard need all the help and support they can get. A 20% increase in visitors to the Coastguard website led to a staggering 900% increase in online donations.
Describe the brief from the client: The use of child soldiers is common in many countries. Our client Ohne Rüstung Leben (Life Without Weapons) wanted to raise attention about this problem and to collect more donations.
Creative Execution: For all adult German males the military draft notice is a dramatic experience. In this letter, they are ordered to serve in the army. Everyone knows the specific look of the letter – we designed our mailing in this typical style. So it raises attention – even before the letter is opened. The fact, that the own young children of our target group are ordered to perform military service, guarantees a very emotional effect and a high involvement for the problem.
Creative Solution: When young German males become adult, they get a letter to serve in the German army.
Our idea: Original looking military draft notices are being sent out to families with small children (8-14 years, selected by an address provider). The children are ordered to perform military service, including suicide missions and rapes.
Our message: Unthinkable in Germany. Reality in other countries. Help us stop the use of child soldiers – with your donation. Ohne Rüstung Leben e.V., www.kindersoldaten.eu
Describe the results in as much detail as possible. Our direct mailing has been sent to approx.14.000 German households of our target group (families with small children). 855 of these people (6.1%) decided to donate, overall approx. 5,300 Euro. Furthermore 95 people decided to join the organisation Ohne Rüstung Leben e.V. (no membership fee).
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Philipp Barth
Creative Director: Holger Oehrlich
Art Director: Stephanie Wiehle
Designer: Nana Poehner
Copywriter: Lars Wagner
Copywriter: Matthias Hess
Copywriter: Carola Beck
Copywriter: Jens Frank
Account Supervisor: Susanne Vanselow
Account Supervisor: Lisa Daugs
Account Supervisor: Denise Winter
Agency Producer: Anja Geib
Editor: Robert Jedam
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Yesterday Chelsi and I had the curious experience of meeting @DavidonDemand.
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Advertising Agency: Hakuhodo, Tokyo, Japan
Creative Director: Jin Saito
Copywriter: Hidenori Sakai
Art Director: Kentaro Harano
Creative Producer: Shoko Akutagawa
Web Production: Answr
Event Production: Tyo Production
Brief: To make K’s JAPAN, a small guitar company famous as a cool rock guitar brand. They had no name value and people were not enthusiastic about rock like they used to be in the golden era because other music like hip-hop became just as popular. K’s JAPAN needed to expand its consumers to those who are not core rock fans.
Creative Execution: Instead of creating a normal advertisement, we developed to sell an extreme product to excite people and engage them with K’s JAPAN. We made a guitar born-to-be-destroyed, SMASH!!!
SMASH is meant to be destroyed in its structure, function, recycle system and price, needless to say it can be played as a normal guitar. It is an extraction of the rock spirit, “Destroy to Create!”-Destroy rigid systems to create a new world. With this spirit, we aimed to attract not only rock fans but also people wanting to breakthrough the stress of recession. Then, we advertised SMASH with viral movie, flyers, posters, launching event and experience event. TV, websites, magazines and radio picked up SMASH as exciting news, creating free publicity.
Creative Solution: We developed an extreme guitar for the following 4 reasons:
Reason 1: Because our promotion was in form of a real product, SMASH directly delivered K’s JAPAN’s rock spirit “Destroy to Create” as a direct experience of playing and smashing.
Reason 2: The rock spirit “Destroy to Create” embodied by SMASH, attracted not only rock fans but also people fed up with recession.
Reason 3: We made people and media come to us without using media fee.
Reason 4: Because SMASH was a performing tool, as people played SMASH in the media and liveshows, these performances automatically expanded K’s JAPAN’s advertisement.
Results: K’s JAPAN’s sales went up 400% in Mar. 2010 compared to Mar. 2009. $3 million worth of free publicity with 0 media fee. K’s JAPAN became no.1 search-word in one of Japan’s biggest search engine, goo.
No.1 sales ranking at Amazon’s new instrument category. No.1 topic in Japan’s biggest SNS, mixi, more talked about than Olympics and ipad. No.1 in “Things I Want Ranking” in MONO, the most issued shopping magazine. Marty Friedman, ex MEGADETH commented on SMASH as an ideal rock guitar. Bounce rate of SMASH’s website hit 1.5%. MTV did a 1 week program on our event. Media used SMASH in various ways which expanded SMASH’s recognition. For example, used in a music video, topic on business news, subject for an iphone application and as a weapon in a pro-wrestling match.
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The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump’s story in one minute? Once again we have charges of plagiarism and this times it’s tied to Cannes.
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It started with Mother's soccer team going to South Africa to play three matches and give away some free kit, trophies and medical equipment to keep up an agency tradition of commemorating every World Cup. By the end of the five-day trip, Mother had committed to building a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools.
Cannes simply can't stay away from controversy. Only difference is this time, it's not around fake ads or over which agency takes credit for winning work–it's around a consumer-generated contest by Nokia awarded the top prize–a trip to the Cannes Lions Festival–to a young woman now being accused of plagiarizing her entry.
Online retailer The Hut Group is moving into the male-grooming market with the launch of its first dedicated men’s website, following a £14m cash injection from investors.
VAT is to rise to 20% next year, as part of wider tax changes announced in today’s (22 June) Emergency Budget by chancellor George Osborne.
Hugo Menduiña directs this spot for GNF, showing that sometimes the best way to advance is by going backwards.
Under the claim “Happiness is home generated”, this campaign for Gas Natural Fenosa, the main gas and electricity company of Spain highlights values such as optimism, proximity and confort. The creativity is signed by the Contrapunto Barcelona agency.
Client: Gas Natural Fenosa
Agency: Contrapunto Barcelona
Creative Team: Carlos de javier, Lucas Jatobà
Art Director: Emma Piquer
Agency Producer: Mercedes Fernández
Account Team: Javier Diaz, Carmen Lahoz & David Pueyo
Production Company: Agosto
Director: Hugo Menduiña
Producer: Víctor Mata
DoP: Sergi Vilanova
Editing: Dani Arbonés
Music: Josh Rouse – Quiet Town
(TrendHunter.com) Pedro Vidotto has taken some classic and iconic movies and transformed their promotional posters into minimalistic works of art. Movies like Fight Club, Where the Wild Things Are, Titanic and Toy Story…
Hyundai is offering during this 2010 worldcup in South Africa, 1 million soccer balls to children and youth in need.
One ball will be sent for every Hyundai sold. This donation will lasts until the 1 million balls have been sent.
So if you want to take part of this project, visit the[…]
ITV’s live coverage of Spain’s defeat of Honduras in the World Cup dominated last night’s primetime TV schedule, attracting 6.3 million viewers according to unofficial overnight figures.
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