The newest addition to YouTube's short menu of premium full-length programming is the sports-entertainment company WWE, which just announced a deal with the web video giant that will make a handful of its popular pro wrestling shows ("Friday Night SmackDown," "WWE NXT," "WWE Superstars" and "ECW") available for streaming to U.S. users.
Advertising Agency: Hapiness, Brussels, Belgium
Creative Management: Karen Corrigan/Gregory Titeca
Creative Director: Gregory Titeca
Account Director: Pascal Kemajou
Creative: Tom Galle
Creative: Ramin Afshar
Head of Art: Cecilia Azcarate Isturiz
Software Developer: Zachary Lieberman
Brief: Toyota launches the new iQ, a compact car that combines sleek design and cutting edge technology. Our briefing was to communicate the unique agility and perfect control of the iQ in a relevant way to a target group of 18-35 year old urban people. We want to reach the communities that fit the iQ’s core values: design, technology and automotive. We need a concept that can merge these three strong online communities.
Creative Execution: The Toyota iQ is the first car in the world to create an entire font. The iQ created a free-for-download tool for the form/function loving crowd, which is iQ’s primary market. The making of the video was posted on Vimeo, with a direct link to download the iQ font for free on the Toyota website, where people were also invited to book a test drive. We spread the making over 3 phases. At first, in an online PR strategy, we targeted highly influential and contextual environments, in automotive, design, and technology. Then we activated a broader environment. And finally the viral spread took place.
Creative Solution: To demonstrate its incredible agility, the new Toyota iQ was the first car in the world ever to create an entire font from A to Z. To make this project happen, we collaborated with: – Zach Lieberman, pioneer in interactive art. Color tracking software developer. – Pierre and Damien, from Pleaseletmedesign, a type and graphic design studio. Font designers. – Professional pilot Stef van Campenhoudt, European champion of GT3 racing. Font driver. All together, they created the iQ Font. The making of video was posted on Vimeo, with a direct link to download the iQ Font for free on the Toyota website, where people were also invited to book a test drive.
Results: More than 6 000 blog posts on leading design, technology and automotive blogs. More than 15 000 tweets in the first two weeks. Thousands of posts on other social media, like digg, facebook, tumblr, delicious… More than 600 000 views of the making of video. More than 2 000 000 page views on blogs and online newspapers. Free media coverage in magazines and newspapers. More than 24 000 font downloads from the Toyota website. 2 345 test drive demands. All this with 0 euro media investment.
Advertising Agency: Impact BBDO, Kuwait
Via [Ads2Blog]
CHICAGO (AdAge.com) — Here's one more sign that Nike's epic "Write the Future" is fast becoming one of the most successful ambush-marketing efforts in history.
(TrendHunter.com) Check out this Roksanda Ilincic Resort 2011 collection and get some ideas on how to put add some bright yellows your outfit.
Featuring some gorgeous structured frocks and large bow and feather details,…
(TrendHunter.com) Located in northern Spain near the small town of Getaria is the ‘Urrezkoenea House’ by Peña Ganchegui Associates. The house overlooks a spectacular view of the ocean and is hidden underneath the cover…
CANNES 2010 – Anomaly New York’s “Be Stupid” work for Diesel was one of two campaigns that were awarded a Grand Prix in the Outdoor category at this year’s Cannes Lions.
CANNES 2010 – The result of this year’s Outdoor Lions proves that the sector is “alive and kicking” according to the category’s jurors.
CANNES 2010 – Leo Burnett Sydney’s ‘EOS Photochains’ campaign for Canon was awarded the Media Lions Grand Prix tonight as the notable bright light in a category hit by the recession.
CANNES 2010 – No agency produced work good enough to win the Radio Lions Grand Prix this year, despite an overall rise in the number of entries and the relatively low costs involved in production.
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The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92nd Street and 2nd Avenue (between 5th and 6th) beginning at 7PM.
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Cialis: Morning are my favorite time to play.
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Calling it a “terrible attempt at forced viral content,” an Adrants reader points us to a Hertz video.
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Be sure to Follow our Adrants Correspondent Angela Natividad on Twitter.
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Quanto mais o tempo passa, maior é o consentimento entre as marcas sobre a importância da plataforma de games num plano de comunicação.
A evolução não traz apenas mais realidade nos games, mas novas oportunidades de formatos que vão além dos já conhecidos in game advertising e advergaming. Estou falando dos mobiles games e também dos social games. Este último, inclusive, foi tema de um post especial de final de ano sobre tendências para 2010: Leia aqui!
Ontem, em Cannes, o Fabiano Coura presenciou a esperada apresentação da EA Games, que trouxe um pouco do seu portfólio e comentou sobre algumas oportunidades para marcas, principalmente as relacionadas com in game advertising. Assista abaixo o vídeo que o Fabiano capturou nessa apresentação:
Entre um chart e outro, a EA Games pontuou alguns benefícios do uso da plataforma.
EA = Experience Affinity
Contudo, comentaram sobre algumas marcas (Dr. Pepper, Unilever, Doritos) que usam a plataforma como um meio para dar aos consumidores o acesso a conteúdos exclusivos, ou um maior envolvimento / experiência mais positiva do que obteria através de uma simples compra do produto.
A necessidade, hoje em dia, é mais do que simplesmente informar o consumidor de forma relevante. É cada vez mais obrigatório colocar a publicidade dentro do conteúdo, sem que haja algum tipo de interrupção ou coisa parecida. E poucos meios possibilitam isso como os games.
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This is, by far, the worst car commercial brand partnership ever.
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This is, by far, the worst car commercial brand partnership ever.
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One of the after-effects of the Great Recession is the criteria by which client decision makers choose their agencies. It used to be primarily on chemistry, which was borne out by an agency that went deep to understand the client's business and expressed an insight in marvelous creativity. The scars from more than 20 million people losing their jobs is that companies are doing more with less. The mantra is: leaner and meaner.
(TrendHunter.com) The Jessica Lewis Costume July 2010 editorial may be a little exaggerated in expression, but the girl is still fierce no matter what face she gives. The editorial was shot by photographer Henry Moshizi…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
