Ending the culture of free
Posted in: UncategorizedKantar Media’s Futureproof study of 2,400 adults reveals consumers are more willing to pay one-off charges for digital content than micropayments
Kantar Media’s Futureproof study of 2,400 adults reveals consumers are more willing to pay one-off charges for digital content than micropayments
Kickball AR is the new Samsung Apps for phone in augmented reality…
Advertiser: Samsung
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You can interpret this Lynx ad with Jessica Jane Clement in two different ways.
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The release of the Ashton Kutcher film ‘Killers’ helped a cinema campaign for ice cream brand Ben & Jerry’s deliver 862,000 impacts last weekend, according to figures from Digital Cinema Media.
The first dedicated FM radio station for the lesbian, gay, bi and transgender communities, Gaydio, is set to take spot advertising and sponsorship by the end of July, as it bids to compete with digital station Gaydar.
Apple’s highly anticipated iPhone 4 has been receiving a mixed response across YouTube and Twitter with complaints over faulty handsets and loss of signal being posted within days of the smartphone hitting the streets.
Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Esteban Sacco/Enrique Codesido
Creative Director: Gabriel Bello/Miguel Brito
Copywriter: Rodrigo Rothschild
Producer: Damiana Marin
Art Director: Victor Rojas/Esteban Sacco
Photographer: David Franco
Dans la lignée de l’excellent travail d’Exergian avec Poster Series of TV Shows, voici ces posters minimalistes autour de plus de 40 films par le graphiste Pedro Vidotto. Des illustrations très efficaces à découvrir de manière complète dans la suite de l’article.
Portfolio de Pedro Vidotto.
HomeServe, the national home emergency company, has signed as next season’s shirt sponsor for Premier League team West Bromwich Albion.
La marque Grove propose de superbes coques en bambou pour iPhone. Cette petite équipe offre aux possesseurs d’iPhone 4 et iPhone 3G la possibilité de se démarquer avec des coques d’une très grande qualité et toutes personnalisables. Plus d’images dans la suite.
CANNES 2010 – Unilever’s new chief marketing officer Keith Weed, who replaced Simon Clift just 80 days ago, plans on doubling the conglomerate’s digital marketing spend over the next year, and explained “we fish where the fishes are”.
SAN FRANCISCO – Twitter is to establish an independent privacy programme as part of setttling charges brought by the Federal Trade Commission (FTC) that it put users’ privacy at risk and failed to safeguard their personal information.
New York is undertaking an estimated $30m (£20m) global advertising campaign to promote itself as a tourist destination.
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Taner Ercan/Dr. Stephan Vogel
Advertiser’s Supervisor: Rainer Schmidt
Account Supervisor: Dr. Stephan Vogel
Art Buyer: Christina Hufgard
Art Director: Eva Stetefeld
Photographer: Stockmaterial
Other Credits: Consultant: Peter Heinlein/Georg Fechner
Advertising Agency: Creativeland Asia, Mumbai, India
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriter: Anu Joseph/Sajan Raj Kurup
Advertiser’s Supervisor: Pradeep V S/Nivas Salian
Account Supervisor: Hiral Vasani/Parineeta Gopal
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Credits: Prakash Mohite
Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Sebastian Hardieck/Toygar Bazarkaya
Art Director: Peter Engelbrecht/Karolina Bukowiecka/Gustavo Vieira Dias
Photographer: Robert Eikelpoth
Description of Ambient execution: Channel One’s new show ‘The Pacific’ is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Copywriter: Kimberley Ragan/Rebecca Johnson-Pond
Advertiser’s Supervisor: Tim Aitken/Charlotte Findlay
Planner: James Hurman
Account Manager: Account Executive:hannah Watson/Sarah Devonport
Account Supervisor: Group Account Director:lou Kuegler/Account Director:celeste Pulman
Producer: Gabrielle Buckle
Art Buyer: Plane Banner: Sam Champion
Art Director: Rebecca Johnson-Pond/Kimberley Ragan
Photographer: Stephen Langdon
Typographer: Dop/Cinematographer: Rajiv Raj
Other Credits: Plane Co-Ordinator:peter Houghton @ Nz Warbirds/Pyrotechnics:martin Van Tiel