LONDON – Guardian Media Group has announced chief executive Carolyn McCall will step down from her role at the end of June, when her duties will be assumed by chief financial officer Andrew Miller.
This weekend, the Indian Premier League (IPL) comes to an end. The third edition of the competition has continued to establish the league as one of the sport’s flagship events and to build on previous commercial success.
LONDON – Foursquare, the mobile social network, is set to hit the one million-user mark in half the time it took Twitter to reach the milestone.
LONDON – The national press is divided over last night’s leaders’ debate between David Cameron, Nick Clegg and Gordon Brown, with most backing their political default positions.
LONDON – James Cameron’s Avatar is going to take over Absolute Radio on Monday (26 April) to promote the release of the 3D blockbuster on Blu-ray and DVD.
“Rinogutt. Breathe Deeply Again.”
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Postproduction: Artout
LONDON – McDonald’s is to update its iconic ‘I’m loving it’ campaign with a new iteration likely to hit UK TV screens within the next six months.
Coup de projecteur à propos des travaux du photographe suédois Marcus Eriksson sur son nouveau portfolio. Des clichés de personnalités sportives américaines et une composition toujours soignée. Plus de visuels de ce photographe dans la suite de l’article.
NEW YORK – The New York Times continues to offer scant details regarding its “metered model” paywall, but has said a paid for Apple iPad app is on the way, which is due to debut in January when it is also expected the paper will launch its paid content plans.
NEW YORK (AdAge.com) — Conde Nast's Glamour was named magazine of the year at the annual National Magazine Awards held Thursday night in New York, taking home the trophy in a new category meant to honor a title that is superior both in print and digital, while New York magazine took home the most prizes, including one for its service package "For and Against Foreskin."
LONDON – Kevin Keegan is starring as a barber in a new viral campaign to promote the sports coverage being featured on ESPN next season.
Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse
Published: December 2009
LONDON – The Ogilvy Group has appointed Steve Harding as global CEO of OgilvyAction, its experiential and promotional network.
LONDON – DFS has been sold to private equity firm Advent International for a reported £500m, as part of plans to expand the UK’s biggest sofa retailer.
Today marks a quarter century of one of marketing's biggest blunders — and the sixth biggest moment in 75 years of advertising, according to Ad Age: New Coke.
LONDON – Best Buy has revealed plans to sell electric cars in its stores, in an area dedicated to “energy-saving and green-efficient technology”.
LONDON – The Association of Online Publishers has published its awards shortlist for 2010, with BBC Worldwide, Channel4.com, Guardian News & Media and FT.com among those battling it it out for best digital ad sales team.
LONDON – The Brooklyn Brothers has hired Tom Johnstone, the head of planning at Delaney Lund Knox Warren, as a strategist.
LONDON – An improvement in corporate spending on computers and a new operating system helped Microsoft boost net income by 35% in the last quarter, to $4.01bn.
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