Addiction London scoops Remington

LONDON – Remington, the grooming and haircare brand, has appointed Addiction London to handle its global creative account.

Pattex: Glued Art

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Additional credits: Ahmed Foula (Sculptor)


Beaverbrooks appoints Axon to publish customer magazine

LONDON – Beaverbrooks, the jewellers, has awarded the contract for its customer magazine B Dazzled to Axon Publishing after a pitch.

Glenmorangie hands global creative to WCRS

LONDON – WCRS has won the global ad account for Glenmorangie. The agency beat London Advertising, the shop launched last year by the former M&C Saatchi executives Alan Jarvie and Michael Moszynski, in a final shoot-out.

Proximity and MRM join Kraft pan-European digital roster

LONDON – Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan-European digital roster following a pitch.

Nissan Xtrail: Confused, Lost, Baffled, Perplexed

Road/Street signs in Egypt are unfortunately very misleading. A new car with built-in GPS will definitely come in handy.

The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban


Make Justice Work seeks advertising agency

LONDON – Make Justice Work, the charity that aims to reduce the number of UK prisoners, is on the hunt for an advertising agency.

Paper Round (25 March) – a look at the day’s newspapers

LONDON – Yesterday’s Budget is under scrutiny across the nationals today with little support for the chancellor’s financial plan and enough analysis to make readers’ eyes water.

Siemens reviews Euro B2B account

LONDON – Siemens has called a pitch for its pan-European integrated business-to-business account.

Internet Advertising Bureau backs games advertising group

LONDON – The Internet Advertising Bureau has partnered with some of the video games industry’s biggest players, including IGA Worldwide, Sony Computer Entertainment Europe and Microsoft Advertising, to launch the Game Steering Group.

Three to pitch for Greener Journeys

LONDON – Greener Journeys, a coalition of companies formed to increase the use of buses and coaches, is holding a review of its advertising, media and PR accounts.

Exotic Angel Fashiontography – The Marie Claire Italia ‘Exotica’ Shoot (GALLERY)

(TrendHunter.com) The Marie Claire Italia ‘Exotica’ editorial features the beautiful model Elisa Sednaoui looking absolutely angelic for the camera. Photographed by Laura Sciacovelli, Elisa Sednaoui is captured dancing…

Gen Outdoor Media Intelligence to close its doors

LONDON – Gen Outdoor Media Intelligence, one of the last remaining independent outdoor media specialists, will close next Wednesday (31 March).

Guide Dogs for the Blind calls integrated review

LONDON – The Guide Dogs for the Blind Association has called a review of its £7 million integrated advertising and media business.

COI in election adspend row

LONDON – COI has been dragged into a row over an alleged multi­million-pound splurge on taxpayer-funded advertising by Labour in the run-up to the General Election.

TO SUB – Sky Player to launch on internet connected TVs

LONDON – BSkyB is set to launch its online TV service Sky Player across a range of new internet connected TVs and set-top boxes following agreements with Cello, a manufacturer of LCD TVs, and 3View, a provider of hybrid DTT (digital terrestrial television) and IPTV set-top boxes.

M&C Saatchi acquires stake in Inside Mobile

LONDON – M&C Saatchi has moved into the mobile market through the acquisition of a 60 per cent stake in Inside Mobile, a mobile advertising agency.

Channel – The Biggest Loser: Gut Loser

Outdoor to promote Channel 10’s 2010 series of The Biggest Loser.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Simon Budzevski
CopywriterJonathan Drapes


Sarkozy in a bad shape political campaign

Cheeky print campaign starring Nicolas Sarkozy, the French President, looking really old, ugly and dirty, almost like a homeless…

The baseline means “Let’s imagine the future of France” which is the baseline of UMP the political party of Nicolas Sarkozy.

Good buzz for the website[…]

Jude Law and Guy Ritchie team up for Dior ad

LONDON – Hollywood star Jude Law is to appear in a Guy Ritchie-directed TV ad for luxury brand Christian Dior.