LONDON – The company behind Reader’s Digest, the 70-year-old pocket-sized title, may go into administration after the Pensions Regulator blocked a planned deal on its pensions deficit.
LONDON – ITV’s Dancing on Ice judge Jason Gardiner has come under fire from viewers for bullying one of the show’s contestants.
LONDON – Arsenal Football Club is on the hunt for partners to assist its brand-building efforts in international markets.
LONDON – Kellogg is scaling back its Coco Pops product range as part of an overhaul of its breakfast- cereals offering.
LONDON – Johnny Vegas and Monkey recreate the famous “fake orgasm” scene from ‘When Harry Met Sally’, in the latest spot for PG Tips.
LONDON – Whole Foods Market, the natural and organic food retailer, is set to launch a fresh assault on the UK market after a previous bid ended in failure.
LONDON – Toyota faces a $7bn (£4.4bn) brand crisis, following a week in which it was forced to recall more than 5m faulty vehicles.
LONDON – Beer giant Molson Coors has appointed Muller UK marketer Chris McDonough to the position of marketing director.
LONDON – Nike has signed up famous sports stars including Maria Sharapova to launch its latest viral campaign to fight HIV and AIDS in Africa.
CHICAGO (AdAge.com) — Mars' Wrigley unit has awarded creative chores on its Wrigley's Extra brand to Omnicom's Energy BBDO, Chicago, following a review. The win helps the BBDO network tighten its stranglehold on Mars' creative roster. The network now handles creative chores for the marketer's six largest confection brands — M&M's, Orbit, Five, Snickers, Eclipse and now Extra — as measured by media spending.
(TrendHunter.com) For the day of February 1st, these are the Top 20 trends, which include Wacky Galaxy Gowns, Camo Couture and Pandora Photoshopping. The rankings are based on hundreds of thousands of views and 120 new…
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Montana must be a really interesting place to live.
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Seems everyone wants to be GoDaddy these days.
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MINNEAPOLIS (AdAge.com) — Like the music industry it celebrates, the Grammy Awards were rocked a few years back, struggling to transition from Napster.com to iTunes and embarrassed by a loss to Fox's "American Idol" in the ratings race.
NEW YORK (AdAge.com) — Ad time for the Super Bowl is sold out, according to the top ad-sales executive at CBS, the network broadcasting the contest this year on Feb. 7. CBS has been seeking between $2.5 million and $3 million for a 30-second spot in Super Bowl XLIV.
(TrendHunter.com) Alyssa Monks’ art has been featured on Trend Hunter before, but her most recent collection of photorealism comes in the form of soaking wet paintings of people.
With the glass on the shower fogged up…
This was the largest ethnic advertising campaign in U.S. history and a milestone for the advertising industry. We at Allied Media Corp. worked with many different ethnic groups, media outlets, community leaders and organizations to promote the 2010 Census outreach efforts. Let me tell you how we did it.
(TrendHunter.com) I am pretty new to the whole Steampunk sub genre of art, really only discovering what it was about a month ago, but since then I have been absolutely fascinated with the artistry of it and scour the web…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
