(TrendHunter.com) Brazilian beauty Isabeli Fontana looks ‘tres chic’ as the Harpers Bazaar Russia March 2010 cover girl. The leggy model works a floral-print Dolce Gabanna corset, a pale pink pencil dress and patterned…
LONDON – Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.
LONDON – A Home Office-commissioned review has recommended airbrushed images should be marked to show the extent they have been altered, as well as urging tough restrictions on outdoor ads and lads’ mags.
LONDON – The mother found guilty of starving her seven-year old child to death dominates The Guardian, the Daily Mirror, The Daily Telegraph and the Daily Mail today.
LONDON – Car manufacturer BMW has appointed Interpublic media agency Initiative to handle its media planning and buying in Poland following a three way pitch.
Un travail du designer Alex Merto en provenance de Brooklyn, autour du thème du plaisir et de la sexualité. Une exécution réussie pour ces lettres d’alphabets et ces caractères typographiques intitulés “Effing Typeface”. La galerie complète (NSFW) est disponible dans la suite.
LONDON – Marmite is preparing to launch a new print and poster advertising campaign featuring all the brands most controversial product ideas, including a fabric softener, a shower gel and a perfume.
LONDON – Gap, the clothing company, has reported a 4% uplift in fourth quarter net revenue to $4.24bn, ahead of its e-commerce push across the UK and Europe.
LONDON – The Game Group, the video games retailer and operator of Game and Gamestation, has announced store and concessions closures across the UK after poor Christmas trading.
LONDON – Glue London has appointed Ben Tan, a communications planning director at Rapier, as its new planning director.
LONDON – Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week’s industry moves in advertising, digital, marketing and media.
Un très bel usage du papier dans ce court film baptisé “The Ostrich”, et réalisé par le motion-designer Lucas Zanotto. Actuellement basé à Berlin, son travail a été dévoilé au festival créatif Pictoplasma. Le sound-design est signé David Kamp. A découvrir en images et vidéo dans la suite.
LONDON – STV, Scotland’s ITV franchise, is set to merge its online and on-air sales team in an attempt to maximise its offerings and create an integrated sell.
LONDON – Amy Lennox, one of the founding partners of the independent media planning agency Trinity Communications, has been awarded with the first ever British Council Young Communications Entrepreneur Award.
LONDON – The BBC will be ordered to sell off its magazines division as well as agreeing to close two digital radio stations and cut its online budget by 25%, according to The Times.
Sands Research has conducted a neuromarketing analysis of the Super Bowl Ad 2010.
Here are their results and the ranking of the most efficient ads according to neuromarketing study.
Top 5 video of the Super Bowl Ad with brain graphics analysis
#1: Advertiser: Volkswagen – Agency: Punch[…]
Un rendu intéressant avec ces mouvements de combat et cette séquence d’animation 3D d’une scène de Samurai. Un travail produit à RealtimeUK sous le logiciel 3Dsmax et grâce à une post-production d’AfterFX. A découvrir en vidéo dans la suite de l’article.
Tudo aquilo que você deixa de fora do seu avatar, seja no Twitter, Facebook, MSN, ou algo que o valha, leve para a academia.
É essa a mensagem da campanha impressa da Gold’s Gym, criada pela Grey da Costa Rica.
Não só de academia, mas dá pra fazer uma sequência dessa para promover serviços de psicologia e terapeutas em geral, não?
| Via AOTW
Post originalmente publicado no Brainstorm #9
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Looking beyond the web, marketers are considering location-based services (LBS) as a way to extend their reach and engage consumers in the "real world." Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing LBS like Foursquare to do so. Others are seeing a benefit in creating their own communities and geo-apps.
MINNEAPOLIS (AdAge.com) — NBC, just like the U.S. Alpine skiing team, needs a rally.
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