BATAVIA, Ohio (AdAge.com) — Prilosec OTC has been an official sponsor of everything from Nascar to the Bunco parlor game and represented by the likes of quarterback Brett Favre in NFL promotions. But its latest idea, fueled to this point entirely by digital marketing, is far more ambitious: to be the "Official Sponsor of Everything" and represented by hundreds of ordinary consumers.
Interesting online campaign with 5 videos to promote the Skype app that allows you to use Skype on the move with your mobile.
This Skype app has been added onto the mobile handsets of five exciting artists dotted across the globe.
Anyone with a message they want to share can call one of the[…]
Sarah Palin's Tea Party conference appearance, as you'd expect, caused the biggest recent spike in her Twitter profile: 49,397 tweets name-checked her Feb. 7, vs. just 11,277 for "tea party" itself. Palmgate — the revelation that Palin wrote crib notes on her hand, seventh-grader style, to remind her of her own talking points during her Q&A session at the conference — helped keep Twitter abuzz, whereas normally you'd expect a steep drop-off once she was offstage.
Speaking as someone who has run a small business for nearly a decade, here are a few tips for all of you newly christened recessionary entrepreneurs.
Now there is a Skype app for your mobile and 5 artists are waiting for your messages.
NEW YORK (AdAge.com) — One basic way agencies can demonstrate digital chops to a potential client? Find him or her on Twitter. That's the lesson to be learned from JetBlue's senior VP-marketing and commercial, Marty St. George, who decided to test agencies currently vying for the airline's marketing account with this tweet: "We're pitching our advertising AOR. Curious on digital savvy … first test is how many of the agencies will find me on Twitter."
Really made in Japan viral ad campaign for Super Mario Kart
Advertiser: Nintendo DS
This sexy babes are part of a rock band that is wearing only underwear in this video clip.
Advertiser: Bonds Hipsters
Agency: The Campaign Palace, Australia
Nouvelle publicité pour l’annonceur et le site de rencontre Match avec cette campagne “Better Together”, le récit mélancolique d’un pois et d’une carotte. Un monde magique où chacun trouve son partenaire. Un travail du studio FWYstudios et du collectif FriendsWithYou.
CMOs tolerate procurement officers' management of agency relationships, which is like letting HMO accountants prescribe medical treatments; it's an abrogation of our leadership responsibility while we (and the agencies) bemoan the disconnect from the meaningful substance of marketing's work.
LONDON – The UK company behind Reader’s Digest, the 70-year-old pocket-sized title, has filed for administration after a deal on its pensions deficit collapsed.
NEW YORK (AdAge.com) — Monthly magazines' latest quarterly drop in ad pages, the ninth consecutive quarter of year-over-year declines, wasn't exactly a surprise, but it wasn't all bad news either.
The next generation of advertising for search on the first screen and elsewhere will have to evolve. The love affair with text has been over for some time and competing for search mindshare will require just a bit more than typing and clicking.
LONDON – Comedy club Jongleurs plans to launch Jongleurs TV online this summer and will broadcast live streamed comedy every Saturday night.
LONDON – Broadcaster Five has announced it is gearing up for a “new era” of video-on-demand content, by appointing media technology and creative solutions company Red Bee Media to handle its digital business.
LONDON – As YouTube celebrates its fifth birthday, we celebrate some of its most popular videos.
LONDON – Banking and financial services provider Lloyds TSB has signed a year-long sponsorship of Channel 4’s weather reports under the tagline ‘Thoughtful home insurance from Lloyds TSB’.
LONDON (AdAge.com) –Publicis Groupe, the owner of Leo Burnett, Saatchi & Saatchi, ZenithOptimedia and Starcom MediaVest, reported a 9.8% fall in profit for 2009, with revenue down to $6.2 billion from $6.5 billion in 2008, but predicted a return to organic growth this year.
LONDON – Independent News & Media’s senior management are looking to halve staff redundancy terms as they thrash out contractual terms ahead of the expected sale of its national newspapers to Russian oligarch Alexander Lebedev.
LONDON – Bloomberg has expanded the remit of commercial director Lindsay Oliver for Europe, Middle East, and Africa to encompass Asia, as the television network looks to expand its global footprint.
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