LONDON – The Sun and the News of the World both suffered bouts of winter chill, with their respective circulations dipping below the three-million level in November, according to figures released by the Audit Bureau of Circulations (ABCs).
LONDON – FremantleMedia Enterprises has appointed Mark Rosenegk as vice president of brand partnerships in its UK licensing division.
Até mesmo as consultas médicas começaram a migrar para o ambiente virtual.
Um exemplo é o Pore Calculator, um aplicativo online, inclusive para Facebook, que revela o número de poros dilatados de cada usuária. Desenvolvido pela McCann Erickson Cingapura, especialmente para a L’Oreal, o aplicativo é uma espécie de consultório de dermatologia virtual, onde as usuárias devem fornecer uma foto pessoal e dados como a altura e formato do rosto. Com base nessas e outras informações disponibilizadas, o aplicativo gera uma estimativa do número de poros dilatados.
Quem contabilizar o maior número de poros vai ganhar uma viagem para Tóquio com um acompanhante.
Apesar do sucesso (mais de meio milhão de poros contabilizados até agora, no total), A L’Oreal oferece prêmios para estimular a participação das mulheres. Dentre eles, uma viagem com acompanhante para Tóquio.
:: Via WeFind
LONDON – Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale as brand ambassador.
LONDON – Digital agency Omobono has promoted head of project management Sarah Wood to managing director.
LONDON – Staff at digital agency Lean Mean Fighting Machine have bravely donned dodgy eighties wigs to sing the praises of web 2.0 in a charity Christmas single.
LONDON – ITV and Warner Bros are to make the hit US show ‘The Vampire Diaries’ available to buy on Apple’s iTunes at £1.89 per episode before it broadcasts the series on ITV2.
How to stop AIDS with a huge condom flash mob? In this video more than 200 people are gathering in a condom! Advertiser: AIDS
LONDON – Apple has approved a Playboy iPhone app offering consumers the chance to read articles and view pictures of the latest ‘Playmates’, but only with their clothes on.
LONDON – INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.
LONDON – INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.
LONDON – The BBC and British Library are teaming up to make millions of TV shows, images and music items owned by both organisations more widely available.
LONDON – INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.
LONDON – Israel has hit out at government guidance for supermarkets which says West Bank goods should be labelled in a way which distinguishes whether they are Israeli settlement or Palestinian produce.
LONDON – Friendster, the social networking site that predated MySpace and Facebook, has been sold to an online payment company called MOL in a deal reportedly worth $100m (£61.4m).
LONDON – Fashion retailer Thomas Pink and financial services brand Neptune Investment Management have been unveiled as event sponsors at Cheltenham Racecourse.
NEW YORK (AdAge.com) — Although still widely thought of as just a food-marketing giant, Kraft Foods is ratcheting up its already substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do.
LONDON – Absolute Radio has moved its estimated £1.5 million media planning and buying account out of Starcom and into the WPP-owned Mediaedge:cia without a pitch.
LONDON – Danny Glover is the star of the latest Orange Gold Spot advert launching in UK cinemas from 18 December.
LONDON – Habbo Hotel, the virtual world for teens, is offering marketers the chance to understand what its users are saying about their brands with a tool that has been piloted by MTV.
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