Hasta La Creative!

LONDON – UKTV-owned broadcaster Dave will relaunch its website, Joindave.co.uk, tomorrow (15 October).

LONDON – Twitter users will testify that a downside to its growing popularity this year has been the proliferation of spam as the number of users has multiplied. But the micro-blogging service has now introduced a new tool to tackle the problem.

LONDON – Betting company BetNow has appointed agency Quiet Storm to promote its text betting service.

LONDON – Save the Children has joined with the ‘Daily Mirror’ and ‘The Paul O’Grady Show’ on Channel 4 to encourage the public to donate clothing and accessories to its charity shops.

CRITIQUE – The Times has broken an age-old newspaper convention of not altering your masthead. Creative consultant Simon Kershaw was initially taken aback at the move. But then he looked more closely…

[See post to watch Flash video]

With its September campaign “Words”, Orange is introducing its new generic Internet campaign following “livebox, allons plus loin ensemble”. The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term “Internet”. And to understand that there is Internet, and there is Internet par Orange. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”, along with evidence that supports this position across all media and on several aspects of Orange Internet.

Advertising Agency: Publicis Conseil, France, Paris
Production Company: Wanda

LONDON – Olivier Janus has been promoted to the role of managing director of EHS Brann Discovery, the data marketing arm of EHS Brann, succeeding Richard Greenhalgh who has left the agency.

LONDON – The Association of Online Publishers, the digital trade body, is in talks with the Periodical Publishers’ Association over plans to loosen ties between the two organisations.

LONDON – YouTube has launched a new auction-based ad platform to attract new advertisers to the site.

LONDON – Pharmaceutical giant Pfizer has hired Rapp for its digital and CRM account in the US, said to be worth $20m.