LONDON – The IAB and PricewaterhouseCoopers have today admitted to a £50 million error in their online ad spend figures for the first half of 2009, which show that the internet has overtaken TV to become the UK’s biggest advertising medium.
LONDON – Websites using behavioural advertising are to be probed by the Office of Fair Trading.
LONDON – The England & Wales Cricket Board (ECB has announced Friends Provident as the title sponsor of its new Twenty20 competition.
LONDON – The Office of Fair Trading has announced it is planning to launch an enquiry into offers and price promotions.
LONDON – The Prostate Cancer Charity has launched its annual Movember campaign, encouraging men to grow moustaches to raise funds for the charity and boost awareness of men’s health issues.
LONDON – The Prostate Cancer Charity has launched its annual Movember campaign, encouraging men to grow moustaches to raise funds for the charity and boost awareness of men’s health issues.
With Sidewiki, pharma companies, concerned with everything from brand perception to adverse event reporting, are now put in a situation where they need to take action or they risk losing control of their brands' online presence — or worse, having the FDA perceive Sidewiki entries as an integral part of a brand site.
LONDON – MRM London has promoted its head of client services, Olly Foot, to managing partner as the agency continues to reshape under the leadership of CEO Mike Cornwell.
LONDON – More than 27,000 people have signed up for Sony Ericsson’s online flash mob involving retro space hoppers.
LONDON – Home shopping firm N Brown has said it is planning an assault on the US market, the citadel of the mail order industry, as the Manchester-based firm announced a 13% hike in half-year profits.
LONDON – Channel 4 has signed contracts with YouTube to make its programmes available to watch in full for free.
LONDON – YouTube and Channel 4 have signed a content deal that will make the broadcaster’s long-form programmes available on-demand for free via YouTube in the UK in the coming months.
LONDON – The Office of Fair Trading has prioritised behavioural targeting and variable online pricing as the first issues under the microscope on its recently launched study of advertising and pricing.
LONDON – Sky has struck a deal with digital TV provider IP Vision to make its content available via a Freeview set-top box.
LONDON – NME, IPC’s flagship music magazine, is launching a new iPhone application that will allow users to view its rock photography on mobile phones for the first time.
LONDON – Airline bmi has launched a viral campaign to support its sponsorship of the England rugby union team.
(TrendHunter.com) Nothing is sexier (or warmer) than a nice pair of suede over-the-knee boots. Top designers have turned to sky-high boots for their choice fall shoe. Everyone from Chloe to Christian Louboutin and Brian…
LONDON – MySpace has poached MTV’s executive vice-president of digital advertising, Nada Stirratt, as chief revenue officer, amid a string of new hires.
DEBATE – If the recession has been good for anything, it’s ROI-driven direct marketing. Campaign, sister title to Marketing Direct, brought together industry insiders to discuss its changing role and reputation
“Granny’s fries without the Granny”
Advertising Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti
Published : October 2009
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