Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws

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“Your equipment stays as good as new. 3-year guarantee.”

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Buyers: Jean-Luc Chirio, Flore Silberfield
Photographer: Herve Plumet
Art Director’s Assistant: Nicolas Delille
Account Managers: Edouard Pacreau, Stephane Gaillard, Eric Hazout, Sylvie Tavares

Why I Think Zach Canfield’s the Zen Master of Advertising Recruiting


It didn't take me long after meeting Zach Canfield to realize he's the Zen Master of advertising recruiting. As talent director at Goodby Silverstein, it's his mission to bring the most talented people in the industry to his firm and he takes it very seriously. After an hour or so of picking his brain for my own personal benefit, I knew I had to share his wisdom with the world.

Web Sites Donate Ad Space for Social Good



Nonprofits and causes in need of ad inventory can look to Publishers With a Purpose to help them spread their message for free.

Conde Nast to publish GQ on iPhone

LONDON – Conde Nast has moved in to the iPhone app selling business, creating a $2.99 version of the December issue of GQ magazine to be downloaded via the Apple device.

Burger King grills brand frontman in lie-detector test

LONDON – Burger King has staged a 50 minute web show to prove that its brand ambassador Nascar driver Tony Stewart loves Whoppers.

Commonwealth Games: Dog Digital lands Glasgow 2014 brief

LONDON – Glasgow 2014 has appointed local agency Dog Digital to develop a website and digital communications platform to incorporate the new brand identity for its hosting of the Commonwealth Games.

Google plans branded handset launch

LONDON – Google is reportedly working on a new Android mobile phone that will be branded with its own name and be offered, at least in the US, to consumers directly and not via mobile operators.

Sky joins WWF funding campaign to protect rainforest

LONDON – Sky has joined forces with the World Wide Fund for Nature (WWF) to help save a billion trees in the Amazon.

ZenithOptimedia not to repitch for MGN business

LONDON – Publicis Groupe’s ZenithOptimedia is set to part ways with Mirror Group Newspapers, ending a 15-year relationship, after deciding not to defend the £6.5m media planning and buying business that came up for review earlier this month.

Copycat or not, that is the question / Pompe ou non, telle est la question

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THE ORIGINAL?
S.O.S Pregnancy – 2000
Source : Cannes Archive Online
Agency : Nova Publicidade (Portugal)
LESS ORIGINAL :
Clearblue Pregnancy Tests – 2009
Source : Cannes 2009 longlist,
Agency : Leo Burnett Milan (Italy)
On ne sait pas comment les italiens ont accouché de cette idée, mais on sait qui en a la paternité!
2 people like this post.

Toilet Blogging Will Pay More Than Huffpo Blogging


People who do some of their best thinking on the toilet now have the perfect context for their blogging. Procter & Gamble Co. is looking to hire five "Charmin Ambassadors" to staff its Times Square bathrooms this holiday season and blog about the experience. Salary: $10,000

ITV1 documentary narrowly tops ratings with 3.7m

LONDON – The debut of ITV1 documentary, ‘7 Days on the Breadline’, featuring celebrities such as Keith Allen living with low-income families was watched by 3.7 million viewers, according to unofficial overnight figures.

East German Brands See Nostalgia 20 Years After the Wall’s Fall


LONDON (AdAge.com) — When the Berlin Wall came down, East Germans flocked to buy the famous brand names they had been denied for so long. Consumer preferences changed overnight, but 20 years later many of its former citizens once again crave the comfort of the goods they grew up with, and as a result, there's a renewed interest in Communist-era products from sneakers to coffee to face cream.

New York Bakery Company launches NYC holiday promotion

LONDON – Bagel brand The New York Bakery Company is set to launch its biggest-ever promotion as it seeks to drive market share.

Coke ‘happiness ambassadors’ to travel world and blog about it

LONDON – Depressed? Lonely? Don’t worry: help is at hand. Coca-Cola is appointing three ‘happiness ambassadors’ to travel the world and spread their happiness and enthusiasm wherever they go.

Beattie McGuinness Bungay wins Confused.com account

LONDON – Beattie McGuinness Bungay has scooped the £25 million Confused.com ad account after a four-way pitch.

Fallon launches Giles Deacon scarf for Cadbury

LONDON – Fallon is launching a limited edition scarf, designed by Giles Deacon, to tie-in with its Cadbury Caramel Nibbles print campaign featuring the Cadbury Caramel Bunny.

Volkswagen Classical Parts: Think Small

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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Graphic Designer: Marilyn Wolf
Account Manager: Silke Lagodny

Amnesty International: Amnesty’s flame is in danger worldwide

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“Amnesty’s flame is in danger worldwide. Defend it. Buy a candle or make a donation.”

Advertising Agency: Air, Brussels Belgium
Creative Directors: Gregory Ginterdaele, Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
Retouching: Yelle@livingroom.be
Published: October 2009

Confused.com appoints Beattie McGuinness Bungay to £25m account

LONDON – Beattie McGuinness Bungay has picked up the £25m ad account for Confused.com after a battle against Iris.