Toujours dans le cadre du London Design Week, un élégant projet du créatif Peter Ibruegger qui a présenté ces tasses “Moustache”. Disponible dans 6 modèles et styles différents, chaque tasse vous permet d’adopter votre expression préférée pendant la dégustation de votre thé ou café.
LONDON – Marketing magazine has begun a two-year programme to reduce its carbon footprint.
LONDON – Fujitsu, the IT and business solutions company, has called a review of its £2 million UK advertising business.
Lee National Denim Day marks its 14th anniversary Oct. 2, and the event is still going strong. National Denim Day, held the first Friday in October since 1996, was originally created to allow employees to wear jeans to work in exchange for a $5 donation for breast cancer awareness efforts by Lee Jeans. This year, the effort is on target to raise $5 million, pushing the 14-year total past $75 million with 700,000 companies participating as well as individual teams.
LONDON – O2 has teamed up with Shazam, the mobile music service, to let O2 customers find out what the songs they hear are called and then purchase tracks through their mobile.
LONDON – Media 140 is almost upon us. On 26 October leading figures in the digital industry will gather to discuss the impact of the real-time web and Revolution has teamed up with the people making it happen. Ande Gregson, founder of Media 140, runs down 10 things you need to know about the London event.
LONDON – Carnival UK, parent of P&O Cruises, Cunard Line, Princess Cruises and Ocean Village, has hired SmartFocus to implement its suite of marketing software as part of a new customer relationship management (CRM) platform due to be rolled out in January 2010.
LONDON – Aardman head of licensing Sean Clarke has been made number one on P&I’s Top 20 Licensing Leaders list.
NEW YORK (AdAge.com) — Major League Baseball has become a large-scale player in the digital-media business. Its latest application has hundreds of thousands of users watching baseball games live on their iPhone screens. And MLB.com, its digital arm, has grappled with the question of whether WAP — mobile web pages — or downloadable apps are the best road forward to higher digital revenue streams. MLB.com President Robert Bowman discusses his conclusions at the recent Ad Age Apps for Brands Conference.
LONDON – Vodafone said today that its new positioning – created by Santo and based on the strapline “power to you” – is an attempt to throw off its “stuffy” reputation.
No need to panic if you haven’t got hold of the latest mobile augmented reality application. Lazar Dzamic, digital planning director at Kitcatt Nohr, says mobile marketing has a wide spectrum.
LONDON – ‘FlashForward’, the centrepiece of Five’s autumn schedule, debuted last night with 3.1m viewers, according to unofficial overnight figures.
LONDON – BBC Magazines is to launch bookazine versions for three of its magazine titles.
LONDON – Virgin Media Television is launching its first online television channel under the Living celebrity and fashion brand.
LONDON – Vodafone has secured a deal with Apple to sell the iPhone in the UK early next year.
LONDON – The COI has invited tenders from analytics service providers for a media evaluation system intended to prove the value of COI spend across all marketing channels.
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| THE ORIGINAL? Strip Dagen cartoons exhibition – 2006 Source : Cannes Archive Online, Agency : FHV BBDO Amsterdam (Netherlands) |
LESS ORIGINAL : TianTian Air Freshner – 2009 Agency : DDB Shanghaï (China) |
| Il ne faudrait pas que les créatifs chinois essaient de trop se la péter, vu que l’idée originale ne vient même pas d’eux. Un exemple publié dans CB News magazine N°1027 |
LONDON – Renault is to run a brand campaign early next year to support its shift to a sustainability-based marketing strategy.
LONDON – Future, the special-interest media group, today moved to cap a difficult time for its US operation with the appointment of a new president of its North American business, John Marcom Jr.
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