Ads to run outside VideoEgg network

LONDON – VideoEgg, the rich media ad network, is allowing advertisers to run campaigns outside its 900-site ­network for the first time at no extra cost.

RBS looks to revive Williams 8 Glyn’s banking brand

LONDON – RBS is looking to re-launch its dormant high-street banking brand Williams 8 Glyn’s, as a response to European Commission plans to make the UK banking market more competitive.

Former Mindshare excutive named key sales account director at IPC

LONDON – IPC has appointed Amanda Henderson, a former Mindshare business director, as key account director across its central sales unit.

TalkSport wins exclusive deal to cover 2010 FIFA World Cup

LONDON – UTV’s national talk radio station TalkSport has signed a deal with FIFA to be the exclusive UK commercial radio broadcaster for the 2010 FIFA World Cup in South Africa.

Move to digital ads at cinemas

LONDON – Pearl 8 Dean is to carry advertising from digital formats such as DVDs on one in five of its digital cinema screens for the first time.

Credit Suisse in deal with CNBC

LONDON – CNBC, the business news broadcaster, has secured Credit Suisse as sponsor for a new five-part series, Executive Vision, in a deal thought to be worth six figures.

Knott to manage ad sales for SaniPost

LONDON – Mungo Knott, the former managing director of defunct outdoor media owner Streetbroadcast, is to head ad sales and marketing for start-up outdoor outfit Nettoyer Media.

Titan Outdoor to install 100 digital screens in top UK malls

LONDON – Titan Outdoor is to roll out a network of more than 100 digital six-sheets at 18 of the leading shopping centres across the UK.

Reader’s Digest puts its database of 2 million active readers on the market

LONDON – Reader’s Digest has just released its database of over 2 million customers and has handed the list management task to MediaLab.

C4 creates menu-themed ad break

LONDON – Channel 4 is launching a three-and-a-half-minute menu-themed ad break during Come Dine With Me.

MEC launches sponsor tool

LONDON – Mediaedge:cia’s specialist partnership division, MEC Access, is launching a consumer research and modelling tool, Rose, that will analyse the impact of sponsorships.

Ronald McDonald’s Yellow Gloves Go Couture


NEW YORK (AdAge.com) — Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair — and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park.

Channel 4 digital investment fund engages advisers

LONDON – Channel 4’s £50m public service digital media investment fund 4iP has engaged business advisory and investment company Pembridge Partners to advise its key projects.

Homepride prepares for slew of complaints for latest ‘sexist’ ad

LONDON – Homepride, which received 700 complaints at the Advertising Standards Authority for its oven cleaning product Oven Pride, is continuing the ‘sexist’ theme for a new campaign for its Shower 8 Bath Pride product.

Northern Foods launches site for ‘biscuit safety authority’

LONDON – Northern Foods has launched a website as part of a £3m campaign warning consumers about the dangers of either eating or reaching for biscuits.

Brill’s paid content venture signs up 1,000 affiliates

NEW YORK – Media veteran Steve Brill has signed up 1,000 newspapers, magazines and news sites to his Journalism Online venture, which hopes to allow publishers to charge for content.

CRR report: Guide to the Competition Commission’s proposals

LONDON – What might a “son of CRR” look like? Media Week boils down the Competition Commission’s main proposals.

Tesco data arm Dunnhumby sees profits rise 71pc thanks to global expansion

LONDON – Dunnhumby, the data analytics arm owned by Tesco, saw profits rise 71pc last year thanks to continued expansion overseas, particularly in the US.

Google apes revolutionaries with Data Liberation Front

LONDON – Google has launched a project to help users seize control of their own data and play down claims of critics that it locks people into its services.

ITV1 loses viewers in Monday peaktime slot

LONDON – ITV1’s police drama ‘Blue Murder’ was watched by 4.5m viewers last night, down half a million from last week, according to unofficial overnight figures.