Ads to run outside VideoEgg network
Posted in: UncategorizedLONDON – VideoEgg, the rich media ad network, is allowing advertisers to run campaigns outside its 900-site network for the first time at no extra cost.
LONDON – VideoEgg, the rich media ad network, is allowing advertisers to run campaigns outside its 900-site network for the first time at no extra cost.
LONDON – RBS is looking to re-launch its dormant high-street banking brand Williams 8 Glyn’s, as a response to European Commission plans to make the UK banking market more competitive.
LONDON – IPC has appointed Amanda Henderson, a former Mindshare business director, as key account director across its central sales unit.
LONDON – UTV’s national talk radio station TalkSport has signed a deal with FIFA to be the exclusive UK commercial radio broadcaster for the 2010 FIFA World Cup in South Africa.
LONDON – Pearl 8 Dean is to carry advertising from digital formats such as DVDs on one in five of its digital cinema screens for the first time.
LONDON – CNBC, the business news broadcaster, has secured Credit Suisse as sponsor for a new five-part series, Executive Vision, in a deal thought to be worth six figures.
LONDON – Mungo Knott, the former managing director of defunct outdoor media owner Streetbroadcast, is to head ad sales and marketing for start-up outdoor outfit Nettoyer Media.
LONDON – Titan Outdoor is to roll out a network of more than 100 digital six-sheets at 18 of the leading shopping centres across the UK.
LONDON – Reader’s Digest has just released its database of over 2 million customers and has handed the list management task to MediaLab.
LONDON – Channel 4 is launching a three-and-a-half-minute menu-themed ad break during Come Dine With Me.
LONDON – Mediaedge:cia’s specialist partnership division, MEC Access, is launching a consumer research and modelling tool, Rose, that will analyse the impact of sponsorships.
NEW YORK (AdAge.com) — Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair — and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park.
LONDON – Channel 4’s £50m public service digital media investment fund 4iP has engaged business advisory and investment company Pembridge Partners to advise its key projects.
LONDON – Homepride, which received 700 complaints at the Advertising Standards Authority for its oven cleaning product Oven Pride, is continuing the ‘sexist’ theme for a new campaign for its Shower 8 Bath Pride product.
LONDON – Northern Foods has launched a website as part of a £3m campaign warning consumers about the dangers of either eating or reaching for biscuits.
NEW YORK – Media veteran Steve Brill has signed up 1,000 newspapers, magazines and news sites to his Journalism Online venture, which hopes to allow publishers to charge for content.
LONDON – What might a “son of CRR” look like? Media Week boils down the Competition Commission’s main proposals.
LONDON – Dunnhumby, the data analytics arm owned by Tesco, saw profits rise 71pc last year thanks to continued expansion overseas, particularly in the US.
LONDON – Google has launched a project to help users seize control of their own data and play down claims of critics that it locks people into its services.
LONDON – ITV1’s police drama ‘Blue Murder’ was watched by 4.5m viewers last night, down half a million from last week, according to unofficial overnight figures.