LONDON – The chief executive of consumer champion Which?, which provides impartial market research via its magazine and website, has said the company wants to launch a range of own-brand products and services.
LONDON – Oral-B has launched a multi-million pound campaign to encourage consumers to trade up to more expensive, rechargeable toothbrushes.
LONDON – Asda has appointed Matthew Hanson to head up press, outdoor and direct advertising for the retailer.
LONDON – Asda has appointed Matthew Hanson to head up press, outdoor and direct advertising for the retailer.
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| THE ORIGINAL? Animal anti-cruelty league, Appeal for donations – 2002 Source : Cannes Archive Online, Agency : Lowe Bull Calvert Pace (South Africa) |
LESS ORIGINAL : American Red Cross of Massachussets Bay – 2009 Source : Adsoftheworld Agency : Tif Comunicação, Curitiba (Brazil) |
| Tout est bon dans le cochon… sauf peut-être la grosse copie franco de “porc”. |
Un de nombreux projets du photographe Tom Phillips, sobrement intitulé The Dead Photos. Une juxtaposition poétique d’images à la suite avec des lieux tous différents, sans jamais rentrer dans le sombre ou le morbide. Plus de clichés à découvrir dans la suite.
LONDON (AdAge.com) — Cadbury's "Eyebrow Dance," made by Fallon, London, is one of several odd, soft-selling commercial creations from this side of the Atlantic Ocean now dominating Advertising Age's Viral Video Chart. Its wild popularity, along with that of T-Mobile's "Dance," Evian's "Rollerbabies" and Samsung's LED Sheep, begs the question: What makes U.K. ads so infectious?
LONDON – C&C Group, the leading cider manufacturer, has called a review of the £13 million advertising account for its Magners brand.
LONDON – UEFA Champions League sponsor Heineken will leverage its association with Europe’s premier club tournament with a marketing drive entitled ‘The Heineken Star Experience’.
LONDON – Simon Lloyd, marketing director EMEA at Palm, has left the business after less than a year in the role without a job to go to.
click here to learn what is the worldwide bloggers tour Week 25 Country, City: Philippines, Pagbilao, Quezon Name of the blogger: Paul John Errol Catalla 3 words about the blogger: simple,cute,lovable Blog: paulnatic 3 words about this blog: simple,invasive,adventure Favourite blogger’s post: […]
LONDON – eBay Advertising has appointed Rob Bassett as head of integrated partnerships.
A video that shows the life of a gigolo, a very special gigolo on the best sound track "Gigolo" of Louis Amstrong. Advertiser: Heineken
LONDON – Magners, the C&C-owned premium cider brand, is reviewing its £14m advertising account.
Lovely 70s video with a bunch of babes in sexy underwears Advertiser Bonds underwear
LONDON – Magners, the C&C-owned premium cider brand, is reviewing its £14m advertising account.
NEW YORK (AdAge.com) — Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own request-for-proposal and briefing process to agencies.
NEW YORK (AdAge.com) — General Motors Corp.'s "What is 230?" campaign netted more buzz for the Chevy Volt than the brand has seen in six months. Even so, if this is the first example of what to expect under GM's mandate to build digital buzz, don't expect too much. The push was flawed because it was ill-timed, targeted a group that is not likely to be the core Volt buyer and — most of all — didn't offer enough clues to engage people.
EXPERT KNOWLEDGE – Hewlett Packard proved that a brand should never give up on inactive customers. A carefully staged win-back campaign using email triggered response from dormant subscribers, and highlighted those who persistent non-responders who were clogging up HP’s database. By Margaret Farmakis
NEW YORK (AdAge.com) — Sure, 2009 has been tough so far, with most trend lines pointing way, way down. But for every action, there is an equal and opposite reaction. Here at Ad Age, we decided to find some media properties that are actually moving the needle northward this year to see what's working in these difficult times. So what is working?
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