Hasta La Creative!

After seeding hundreds of viral videos, here's what Feed Co. President Josh Warner believes works, both creatively and tactically.

Un superbe travail autour de l’expression du personnage principal, pour cette publicité de la marque Knorr Sidekicks. L’histoire d’une salière qui n’a plus sa place. Des effets visuels réalisés par le studio Axyz. Le tout dirigé par David Hicks de Sons and Daughters et l’agence DDB Canada.

Music : Michael Bolton – How am I Supposed to Live Without You

Previously on Fubiz

• Lichtfaktor vs Optix
• Nicolas Evariste
• Happy Centro

LONDON – The American city of Pittsburgh has welcomed an iPhone app that gives residents’ a direct link to the city complaints department, by allowing users to send geo-tagged pictures of potholes, graffiti or other civic maintenance needs.

Em cada época, um tipo de alimento ou substância é considerada culpada de todos os males. O sal é um dos que já foi banido de nossas mesas, bem, pelo menos em quantidade não indicada.

Criado pela DDB do Canadá, “Salty” da Knorr mostra a triste vida de uma saleiro após ser abandonado por uma família. A produção é da Sons and Daughters, com efeitos da AXYZ.

É divertido, mas mais uma vez é um daqueles filmes em que a locução no final põe tudo a perder. O cliente subestima as pessoas, e precisa explicar o próprio comercial: “Viu gente, era um saleiro, porque nossos produtos tem menos sódio. Entenderam? Hein, hein?”

Post originalmente publicado no Brainstorm #9
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LONDON – The mutual insurance sector has become the latest industry to attempt the tricky feat of a generic marketing campaign.

NEW YORK (AdAge.com) — Despite their large numbers and executive positions throughout other parts of the business, females still lag behind in ad agency creative departments. Why? That was a hot issue for the 24 women honored at this year's Advertising Age Women to Watch luncheon. The most memorable answer was given by Tiffany Kosel, who is a creative director and VP at Crispin Porter & Bogusky.

LONDON – ITV2 scored 1.7m viewers last night with the start of its reality TV series following Peter Andre after his split from wife Katie Price, according to unofficial overnight figures.

NEW YORK – As others invest in hyperlocal websites The Washington Post is closing its Loudoun Extra after two years claiming the model was not sustainable.

LONDON – Web searches for discount vouchers have increased nearly 50% over the past year as consumers research purchases of everything from restaurants to clothing.

With supermarket discount wars raging have loyalty schemes have lost their lustre?