LONDON – The Office of Fair Trading is launching an investigation into targeted advertising and will be looking in particular at price comparison sites.
LONDON – Future, the special interest publisher, is launching a new magazine, World of Warcaft: The Magazine, in partnership with Blizzard Entertainment.
LONDON – T.G.I. Friday’s has redesigned its website and launched a summer campaign to increase the number of families visiting its restaurants.
LONDON – The Office of Fair Trading is to investigate the impact of potentially misleading ads on consumers, with particular focus on the use of personal information in online advertising.
LONDON – Sesame Street Workshop, the non-profit group behind the eponymous TV show, will air a special programme to help American children cope with the recession.
OPINION – The downbeat assessments of Reader’s Digest’s prospects – and those of other venerable publications Time and Newsweek – are simply wrong. Take an article headlined ‘Reader’s Digest goes into hospice’ on a website called 24/7 Wall Street.
LONDON – Cooliris, a tech company that claims it can turn web browsing into a cinematic experience, has packed its technology into a banner ad; a move that threatens to breathe life into online display.
LONDON – Twentieth Century Fox has begun a major push for James Cameron’s $247m (£149m) blockbuster 3D film ‘Avatar’, taking out ads to flag up a 15-minute teaser trailer which will run online today and in a 3D version in cinemas tomorrow.
NEW YORK – CBS has teamed up with Pepsico to run a wafer-thin video ad within Entertainment Weekly magazine that promotes the network’s autumn TV line up and Pepsi Max .
LONDON – Whole Foods, the organic food retailer, has come in for criticism from America’s left after its CEO 8 Founder John Mackey criticised Barack Obama’s healthcare reform plans.
“Wrong Sound, wrong image.”
Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director: Cristian Rocha
Creative Directors: Sergio Sharpe, Carlos Martínez
Art Directors: Pascual García, José Carlos García
Copywriters: Sergio Sharpe, Luis Fernando Sánchez
Photographer: Víctor Deschamps and Shutterstock
LONDON – London commuters suspecting they might have been robbed should check twice before raising the alarm, as TalkTalk runs a campaign to distribute £100,000 by reverse pick-pocketing.
Une lampe au design simple et efficace imaginé par David Wykes and Benoît Colette. Un travail fortement inspiré par les différentes caractéristiques du trombone. Cette lampe de bureau est pliable et se transforme à volonté. Plus d’images dans la suite.
Some people have a really borderline talent such as these ones who are playing table tennis by farting. This guy is playing snooker in a straightjacket This guy is a spitball sniper destroying cans What is talent and what is borderline talent? Advertiser: Skof
LONDON – Burberry, the British luxury fashion brand, has appointed Bartle Bogle Hegarty to work as its strategic marketing partner.
LONDON – Wieden 8 Kennedy’s Tony Davidson and Kim Papworth, the creative team behind the 1999 Levi’s Flat Eric ads, are working on a project that will resurrect the puppet.
LONDON – Comparethemarket.com, the price comparison website, is seeking an agency to handle its direct marketing account.
LONDON – The RNID is launching an interactive outdoor campaign that uses moving posters that react to sounds around them.
LONDON – Subaru, the Japanese-owned car manufacturer, has appointed Chick Smith Trott to its £8 million UK advertising account after a pitch against the incumbent, Palmer Hargreaves Wallis Tomlinson.
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