Hasta La Creative!

What happens when you grow you beard or shave it…? Apparently, girls are becoming really wild. advertiser: Braun Gillette

LONDON – Innocent is launching a national TV campaign to promote its Kid’s range, in time for the ‘back to school’ period.

The realisation of this stop motion in Lego has taken 1500 hours of moving legobricks and take photos of them. Advertiser: 8 bit trip

LONDON – Initials Marketing managing director Jamie Matthews runs the rule over Oxo’s X-Factor campaign and how such acitivity is changing promotional marketing.

NEW YORK (AdAge.com) — In a move that seems to symbolically close a big loop of media convergence, CBS and Pepsi will run a video ad in the September print edition of Entertainment Weekly. See portions of the actual video and hear Ad Age media reporter Nat Ives and TV editor Brian Steinberg ponder the implications of what it all means.

LONDON – Oasis DVDs, theatre tickets and free flowers are among this weekends newspaper promotions.

LONDON – HP is targeting healthcare professionals with a direct mail pack rolling out today that includes a personalised patient’s wristband as it promotes its medical-related printing and imaging products.

LONDON – Guardian News 8 Media’s plans for a club for its most loyal readers are moving ahead with the hunt beginning for someone to set up and head the scheme.

LONDON – England’s victory in The Ashes was watched by peak audiences of 1.9m on Sky Sports 1 and 2.3m on Five yesterday afternoon, according to unofficial overnight figures.

LONDON – Michael Butcher, the editor of Reveal, the National Magazine Company’s celebrity weekly title, has resigned from his role after four years due to a family illness.